SEO Info Bing - Logo and Name
-
I was reading the "How Search Engines Work" which is chapter 1 of the Beginners Guide to SEO by SEOMOZ.
Came across an interesting point:
"Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo."
Surely most people will alt text their images with keywords or am i missing something here?
-
They are not suggesting not to use alt tags, they are saying not to have a picture of your text, have readable text
-
There is a huge amount of sites which do not use alt text. Also an address or anything which might change would be better shared in text. Lastly, opinions vary but it is logical for search engines to offer more weight to actual text which visitors can read then for ALT text which can easily be manipulated and most visitors never see.
Until search engines begin using OCR for indexing I would recommend not placing any text in images. Place the text as a transparent overlay on top of an image is one possible alternative. There are many ways to present the text.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Name Character Amount
I know that best practice is to keep your domain short, but is there an actual suggested character ballpark when coming up with one? Any thoughts are appreciated.
Technical SEO | | AliMac260 -
Some SEO 2016 questions
Hello MOZ Community, I have some questions where the following is still working for seo in 2016: Is an exact keyword in the domain still a good start? If a domain contains the most important keyword does one still need subfolders with that keyword in the url? Do you need multiple subpages so the main url becomes stronger? Is linkbuilding still the number one factor? Thank you for your thoughts!
Technical SEO | | mhenze0 -
Transferring a site to wordpress and its effect on SEO
I have a site that is hosted on a very old platform and would like to move it to WordPress. We are a surf shop and the summer months are the busiest for us. I want like to make sure that if I transfer my site that it won't hurt our rankings in any way. What would the best way of doing this be? i.e start building the WordPress site and once it is finished, point the domain to it? Will this have any ramifications for our rank? Thank you!
Technical SEO | | FierceFrame0 -
Google Blogger Intergration, any SEO benefit?
I want to use google blogger for my website blog, we want to intergrate it into the existing website (which is why wordpress isn't ideal as there is no php) if the domain was www.blog.mysite.com will www.mysite.com still recieve the seo bonuses of having a blog? or does it have to be www.mysite.com/blog otherwise i have little use for a blog, what i also want to ask is how does it intergrate? i don't want the blog on my site to be like a 'window' into the google blog site as that defeats the purpose, i need the content to actually be on my site to ensure the seo benefits. Thanks Dan
Technical SEO | | DanBrayfield0 -
SEO for User Authenticated Content
Hi Everyone - I have a potential client who is seeking SEO for a site that contains about 95% of content only accessible through user authentication . Does anyone have tips for getting this indexed without having to open it up to the public? I was considering adding "snippets" into the robots.txt or creating an additional page with snippets linking to the login page. I'd appreciate any thoughts! Thanks!
Technical SEO | | manutx0 -
How To SEO Mobile Pages?
hello, I have finally put my first foot on the path of trying to learn and understand mobile SEO. I have a few questions regarding mobile SEO and how it works, so please help me out. I use wordpress for my site, and there is a nifty plugin called WP touch http://wordpress.org/extend/plugins/wptouch/ What it basically does is, it converts your desktop version into a mobile friendly version. I wanted to know that if it does that, does this mean whatever SEO i do for my regular web site gets accomplished for my moible version as well? Another simple question is, if i search for the same term on my mobile phone then on my desktop how different will the SERs be? thanks moz peeps
Technical SEO | | david3050 -
Importance of SEO Friendly URLs
Hey SEOZ! How important do you all think SEO friendly URLs are to SEO. Here is an example: Non: http://www.domain.com/cart.php?m=product_detail&p=2964 Friendly: http://www.domain.com/product_name_here.html I have always heard mixed reviews but did an experiment comparing results on the same domain and actually noticed quite a difference with the friendly ones. Thanks!
Technical SEO | | 6thirty0 -
Subdomains & SEO
Exact match domains are great for ranking but what about domains which contain just half of the full phrase being targeted? eg. If you owned the domain rentals.co.uk but wanted to target the search term "car rentals" Regarding backlinks, would it be best to link back to your rentals.co.uk homepage (using anchor text "car rentals") or to one of the following: a) www.rentals.co.uk/car-rentals b) car.rentals.co.uk AND 301 redirect to www.rentals.co.uk c) car.rentals.co.uk AND 301 redirect to www.rentals.co.uk/car-rentals
Technical SEO | | martyc1