Ecommerce Product Subcategory URL
-
Our website has 5 main categories displayed in tabs in the header.
The main landing page of each of the 5 categories is a paginated page (3pages- set up with canonical tags to avoid duplicate content) with a side bar which splits the main category into many subcategories.
Each of these subcategories essentially filter the main landing page into more defined categories customers find useful (price/colour) BUT once clicked enter into a separate landing page. We have worked hard to avoid any duplicate content issues between these sub-landing pages and the main landing page. This was done as we wanted each of the subpages to organically rank (thus we went with this method rather than filters).
Hope we didn't do the wrong thing there?
The question is should these sub-landing pages route straight from home to have the best chance to get individually ranked or routed through the main category bearing in mind we have 5 main categories each with many subcategories.
i.e.
domain.co.uk/category/subcategory
Thanks in advance for any advice given.
-
Thank you Alan.
I shall go with your advice.
All the best.
-
not sure what you mean by route from home page, but anyhow.
the number of /folders/ in a url does not make any difference to ranking(not with google anyhow, it may with bing), but the number of clicks from the home page does.any page you want to rank, you should have linking from the home page if posible,.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could you double check my new product markups?
Hey Mozzers! We are currently running a Google Shopping Ad campaign and one of the suggestions we had gotten from Google was to add product markups. I hired a developer to add the product markup to the product page templates (Magento, if it matters) and I just need help to double check his work before I approve and pay the final invoice. I've attached a screenshot of the page source with the item markups. I've also dropped the page source into Structured Data Testing Tool to see if there were any warnings. No warnings or errors. So it seems as if everything looks good, but I just wonder if it's a similar approach to SEO where the product markups could be better optimized. Thanks for the expert eyes on this! ruKjc
On-Page Optimization | | localwork1 -
My website is being opened by multiple URLs?
Dear Friends, I have a website which is being opened like example.comand example/index to same page. Is there any problem SEO point of view. By the way I have placed the Rel= canonical tag in source page. its working fine but
On-Page Optimization | | docbeans0 -
How can i block the below URLs
Google indexed plugins pages for my website. Please check below. How can stop them to be indexed on google.? http://www.ayurjeewan.com/wp-content/plugins/LayerSlider/static/skins/glass/ http://www.ayurjeewan.com/wp-content/plugins/LayerSlider/static/skins/borderlesslight3d/ http://www.ayurjeewan.com/wp-content/plugins/LayerSlider/static/skins/defaultskin/ My robots.txt file is - User-agent: * Disallow: /wp-admin/
On-Page Optimization | | MasonBaker0 -
SEO Ecommerce Consulting Firm
We are currently designing and developing our new ecommerce website. Due to the complexity involving in duplicate contents as well as the structure of ecommerce websites, we are looking for a firm who can help us on this. We have a team of 15 people here developing our site and need guidance for URL structure and general flow of the website (Site optimization) that is SEO friendly. This would enable us to build links effectively. Anyone can recommend us some strategic consulting firm for this work? We have seen moz recommended lists and still waiting for their reply. Thanks
On-Page Optimization | | WayneRooney0 -
Google Authorship v Product Rich Snippets
Hi Folks, So ,we have a website that we have fully configured with Product Rich Snippets (its an e-Commerce Store), including product image and the usual. We are considering verifying the Authorship of the website for the client as they will have an extensive blog. My question is, if we verify the Authorship of the website, which will Google use in terms of the rich snippet photograph in the SERP, will it use the product image as detailed in the Product Rich Snippet or us the company logo we have on the Google Plus page (Verified Author) Or is it a case we only add the rel:author tag to pages without products. Would just like to verify before we continue on as Thanks in advance John
On-Page Optimization | | Johnny4B0 -
Optimize URL
Hello, My website have been running over five years. I have just reviewed and seen some URLs had not good. It is http://www.vietnamvisacorp.com/faqs/who-need-visa-to-vietnam---1.html, containing characters "---1". Should I remove unnecessary characters "---"?. Thanks for any advice!
On-Page Optimization | | JohnHuynh0 -
Wordpress pages URL's redirection.
I was checking W3C Markup Validation and in report it was shown that that pages (not post or any other URL's just PAGES) at investmentcontrarians.com are 301 redirected. e.g. original URL "http://www.investmentcontrarians.com/debt-crisis" which is redirected to "http://www.investmentcontrarians.com/debt-crisis/" I know that its not that serious issue, but still want to know why only pages are being redirected and how can we avoid it.
On-Page Optimization | | NumeroUnoWebSolutions0 -
Where to Put Content For Product Pages - How To Structure Website?
Currently we have 300+ products. We do not have a CMS or Ecommerce site at the time being for certain reasons. Currently our site is set up with content on almost every single page. The main catagory page, explains everything on the main page, then our products page has a lot of text too. But right now, it seems as if our main pages are only ranking. In the near future I will be using a cms and purchasing a template. I noticed most Ecommerce style websites have just the product with the name and price, then when they click on the product it brings you to that page with a brief product description and some photos. My question is, does each page need content? Or can just the product page itself have content? For example, say we have a link to SHOES. Then the shoes page displays dress, casual and athletic. Then the athletic page brings you to a page with, running, tennis, cross training shoes, and so forth. Is it best to write content on this main catagory page? If so, how much? Or should we focus on putting content on the actual page of the individual product? Along with pictures and specifications? I know Content is Key and we are doing pretty well at that, however, I am starting to wondering if we have to much content or too similar content. What is the best structure to try and recieve GREAT organic rankings?
On-Page Optimization | | hfranz0
