What Tools Can Be Used To Determine Kw's I Should Be Optimizing For ?
-
What Tools Can Be Used To Determine Kw's I Should Be Optimizing For ?
My concern is that I may be optimizing certain pages with wrong kw phrases and building backlinks to wrong kw phrases that are not a good conversion keyword for the services that I am selling.
What are the various ways and tools that can be used to determine if I am optimizing for the right kw's phrases and not the wrong ones that will not convert into a lead from the optin form.
I am wondering if ppc spy tools such as spyfu, semrush help me identify if I in fact am opitimizing for the right kw's ?
-
PS: 5. Would be -> do SEO for the best converting keys
I do not know a tool, that predicts conversion rates. But if you see, that a competitor is doing heavy link-building on a page / key, it is very likely, that it is converting well
You could try this just with Open Site Explorer here at SEOMOZ. Check the domain of a competitor -> click on "top pages". You will see the most linked to pages.
Check the titles of those pages and with a high probability you will have his top converting keywords.
-
Thanks for your feedback, So the key is to run adwords campaigns to test which words convert ..humm thanks ;0}
Wondering if those ppc/organic spy tools can help with determining what kw's the competitors are optimizing that are giving them top conversions in Organic SERP's ?
-
PS: As we are Germans, we use Sistrix, Searchmetrics, WISE for discovering the keywords of our competitors. I have no suggestion for the us/uk-market. But I hope SEOmoz will offer a keyword tool in the future
-
We have a 4-step-process for keyword-discovery:
- we do a brainstorming session and collect all keywords, that come to our minds
- we create an adwords campain an run all these keywords / phrases in broad match
- we keep only those combinations, that convert well
- we use "spy tools" to collect our competitors keywords / phases and restart with them at 2.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I enter my own keywords to better my listing on google, using Squarespace?
I'm trying to use better keywords on my Squarespace website but can't quite figure out how to plug in my own using the site. I'm trying to improve my ranking on my google listing. Any help would be very much appreciated! (Sorry, I'm new to this!)
Keyword Research | | CloudJammer0 -
In Need of Excel Formula to Manage Export from Adwords Keyword Tool
Hi All, I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool? Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches. Any suggested ideas or methods are very welcome. Thanks!
Keyword Research | | G2W0 -
Best Keyword Tool
WE are a small Internet marketing agency and of need of a new keyword tool. We were using Market Sumeria but they lost access to Google. What would you recommend? I'm not looking for a free service but a good service under $100 per month.
Keyword Research | | Doug_Hay0 -
Why is Keyword Tool volume data showing as unavailable? I already linked my Google Analytics account.
Why is Keyword Tool volume data showing as unavailable? I already linked my Google Analytics account.
Keyword Research | | bethkmac0 -
Plural vs singular keyword usage - on-page optimization
The on-page report card appears to include both plural and singular versions of keywords in reporting the keywords within the body, which results in a keyword stuffing warning. My question is, is it truly keyword spamming to use over 15 instances of a keyword that is spread across plural and singular versions of the keyword? If keywords are lumped together this way by Google's algorithms, why do pages rank differently for singular and plural versions of the same keyword?
Keyword Research | | nathan_lg0 -
Tool for Local Keyword Research by US State
I want to find out keyword research about a specific US State but Google's tool only gives me data by Country. Is there something else I can use?
Keyword Research | | theLotter1 -
What's the best way to find ranking keywords and phrases?
What's the best way to find ranking keywords and phrases? I have tried Google Keyword Tool but it just doesn't do the job for me (or I'm using it wrong). My main focus is people who are looking for energy saving tricks, but I'm not sure if this is the right keyword / keyphrase. The goal of this question is not to get other people to do the research for me, but rather to find the right tools and usage of those tools for the job.
Keyword Research | | nickhoe0 -
Best Keyword Research Tool
Can anyone please recommend the best keyword research tools available, we specialise in the travel industry and struggle to find new keywords as the more niche ones always show no traffic searches in the google keyword tool so it is really difficult to make a judgement. We know from google analytics that some niche keywords really are useless and while they are no. 1 they generate no traffic. I hope you can help Thanks! Andy
Keyword Research | | iprosoftware0