Product Title Formating Question
-
The majority of the products I sell require lengthy product titles, I have 600+ items that have titles over 70+ characters. In the interest of reducing the character count (Product Feeds) I'm trying to eliminate unnecessary "stop words" in the titles, such as "and", "with" etc..
I've listed an example of a current product listing below, followed by two different formats to reduce the character count. Which one if any is better for SEO or should I leave my titles alone and stick with my original format?
Current Listing Example:
- DeWalt Dual Comfort Safety Glasses with Black Frame and Clear Anti-Fog Lens
Suggested Listing Example:
- DeWalt Dual Comfort Safety Glasses-Black Frame-Clear Anti-Fog Lens
- DeWalt Dual Comfort Safety Glasses/Black Frame/Clear Anti-Fog Lens
-
Hi James,
I agree 100% with your statement. I wanted to get the SEOmoz communities opinion on my product title changes to see if my ideas are worth implementing.
-
Don't miss the obvious - title is a conversion tool not just for SEO. This is what makes your customers click on your page in SERPs and on your category pages. You should consider making the titles (and meta descriptions) better at "selling the click" not just from a keyword SEO point-of-view..
-
Hi Mike,
Thanks for your quick response.
My product titles are formated by Brand-Style Name-Product Type-Product Feature. It's much easier for a human to read and seems to work well for long-tail searches. These products are also nested in a keyword optimized section page.
I appreciate your advice, but I want to keep the names easier for humans to read.
-
HiMEldridge,
Stopwords can be removed from the title but it's always necessary. For the case you gave, I would dig into search volume of product base name, or brand name, with your additional features : black frame and anti-fog lens.
You get a more clean title with the focus on the main article (DeWalt Dual Comfort Safety Glasses) and you can put the additional properties in the page, close to the page title. You may also use your lengthy title on the H1/H2 of the site and use the smaller one for the head title, giving your page more variations on the product name.
Of course if the search volume for product + property exists, I would only remove the stop words.
-
I agree that 'with' and 'and' are unnecessary.I would delete the '-' and '/' and just use a string of words:
DeWalt Dual Comfort Safety Glasses Black Frame Clear Anti Fog Lens
From an SEO point of view you need to ask yourself what phrases users who are looking for that product would search for. The category (safety glasses)? the brand (DeWalt)? I doubt they would search for marketing words like "Dual Comfort" or things that seem secondary "clear".
I would play with the Google Keyword tool and see if there are any surprising matches. Actually, I just did and found that "safety glasses" is by far the most common term from the above set. I would be tempted to put the category first, followed by the brand, and then maybe some secondary words.
Safety Glasses DeWalt Black Frame Clear Anti Fog Lens
-
I've recently done this with our products. A few things to keep in mind:
-"The advantage to keeping within that limit is just the fact that the user can read the entire thing"
-The most important keywords should be first.
-I don't think that slashes or dashes are necessary.
-Keywords should have some sort of search volume that drives relevant traffic to your pages.
That's all I've got for now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Metatitle format
According to some SEO specialists, the optimal format is: Primary Keyword - Secondary Keyword | BrandName The problem is, for example, if I have a marketplace like booking.com, which connects hotels and travelers. How should a listing page title tag look like? Bonifacio Boutique - Hotel Rooms (keyword 1 - keyword 2) Hotel rooms - Bonifacio Boutique (keyword 2 - keyword 1) Keyword 1 = 400 monthly searches
On-Page Optimization | | magheralecsss
Keyword 2 = 70 monthly searches Our primary activity = Hotel rooms. Is there any difference from the performance point of view? Best regards, Alex0 -
Duplicated content by the product pages
Hi,Do you thing those pages have duplicate content:https://www.nobelcom.com/Afghanistan-phone-cards/from-Romania-235-2.htmlhttps://www.nobelcom.com/Afghanistan-phone-cards-2.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards-401.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards/from-Romania-235-401.html.And also how much impact will it have on a panda update?I'm trying to figure out if all the product pages, (that are in the same way as the ones above) are the reson for a Panda Penalty
On-Page Optimization | | Silviu0 -
How to Manage Comparison products website
Hi Mozzers I have been Working on a Comparison Website ; Where We are comparing Single products to many other Products with same specs. E.G : Product A vs Product B and Product A vs Product C ? How We can manage it So that WE donot have duplicate Content issues. Remember: Products are digital so cannot change much Content in there.
On-Page Optimization | | Asjad0 -
Titles
Our site http://villasdini.com is offering beach villas on sunny Diani beach in Kenya. I have a category with beach villas in Diani beach which I want to be shown in serp if somebody search for Diani beach villas, or Diani beach hotels, Diani beach accommodation etc. I have also category with small boutique hotels, which I want to be shown in serp if somebody search for Diani beach villas, or Diani beach hotels, Diani beach accommodation etc. Should I also include Diani beach in titles? Will that not be too much of Diani bech in titles? I am afraid I have anyway already too much of "Diani beach" keyword and perhaps I am even punished for it as I can't rank for this keyword at all almost a year:-( I also want to rank on Diani beach itself and I have created Diani beach page which I want to be shown in serp when somebody search for Diani beach. I am kind of getting crazy of this:-( Any advice what I am doing wrong and what strategy I should rather do? Thank you very much, Iris
On-Page Optimization | | Rebeca10 -
Writing Service/Product Descriptions
Hi, I work for a site that allows people to book a variety of different services in different locations (mainly hair and beauty related). The site is still in development so I can't link to it I'm afraid. My colleague is about to start writing these descriptions for each of the beauty salons we have signed up and I thought I'd take the opportunity to check what everyone else thought about these descriptions. As far as I'm concerned, a near perfect example can be found at http://www.toptable.co.uk/fishers-in-the-city We have about 100 words at the most, so I was thinking that as long as we get in the name of the salon, the location (being more descriptive than the general area our services search function allows for) and the USP of each salon - their specialty services. Is there anything else you'd include? Foremost, I want this to be as descriptive as possible to offer more detailed information about the salon. Thanks!
On-Page Optimization | | LeahHutcheon0 -
2 Question about URL structure
Hello guys 1 - I have a question about the best structure for URLs from the point of view of SEO: Is it OK to use the URL as mywebsite.com.br/long-tail-article Or is better this mywebsite.com.br/category/long-tail-article 2 - When part of my keyword is already in my "category", for example: mywebsite.com.br/digital-marketing/digital-marketing-is-good I leave it as it is, or in the following way: mywebsite.com.br/digital-marketing-is-good NOTE: Do not take into account that this URL would be different from other URLs in this category
On-Page Optimization | | seomasterbrasil0 -
Changing of title page and description
Can I ask how long after changing the Title and Description tags on a website do people have to wait to see these changes reflected in Google? I changed a site of mine a couple of weeks back, pinged the site to google and had well over 5,000 googlebots to the page (not a result of pinging, I get that anyway), yet Google continues to display the old listing. Any secret techniques to speeding this up? Thanks
On-Page Optimization | | Grumpy_Carl0