Link Building in non-competitive industry
-
Hello,
My client's home page is targething 2 keywords - one at 43% difficulty (SEOMoz Keyword Difficulty Tool) and one at 50% difficulty.
I want to link build for this person, but I analyzed the top 5 competitors and there is no resource section on any of the sites. We want to write 20 articles for our site.
So there's no people linking to content that I can find. This messes up my link building because I always make targeted content on the subject that people are already linking to
How do I link build in this case. Nothing stands out as something I could do with my site for link bait.
Thanks!
-
If there isn't a lot of competitiveness, there may be no need to build links? A comprehensive guide/article might already do the trick? Have you tried adding the articles to the site already? Targetting the keywords on the articles' pages in stead of the home page? You might already rank?
So you analyzed the 5 competitors and they don't have any resource sections on their site? Why not try the rest of the web with the query: "the keyword you are building links for" allintitle:resources or allintitle:list or allintitle:blog or something similar?
-
I know that it may be on the gray hat SEO side, but utilizing blog posts with signatures targeting each of those keywords in a staggered format (i.e. johnnie widgets {a href=www.yoursite.com"} for one post and johnnie fidgets {a href=www.yoursite.com"} with the alt text) may be one way to start building importance for those keywords, especially on a national search scale.
The only downside (yes, as always there is one)
it'll take some time to get them indexed, but you can keep a weekly track of them in GWT and OSE to see if they are follow or nofollow. That'll help guide you in a way, but I digress, you may also want to write unique articles and have them posted on a blog (or blogs!).
Finally, have you asked for a link exchange? I know it may be tough, but some people are kind enough and you may only get 1 out of 10, but hey, that's 1 more! Just be sure that their DA or PR is higher than yours!
Good luck Bob!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What type of links do I need to build in the first month to my website?
What type of links do I need to build in the first month to my website?
Link Building | | Gustavostap0 -
When link building yourself where would you advise are the best places to add links?
Hi I am not having much success with SEO companies so am looking at link building and doing SEO myself. Where would you advise are the best places to add links? Also is it better to add links to specific pages or just to the home page? Thanks in advance
Link Building | | Briggzy0 -
Is it time to pay for link building?
I've been using the Moz tools for a while now and love them. Our SEO efforts are certainly paying off as we're ranking well for a lot of our desired keywords. That being said, I'm finding link building to be a very frustrating process. As much as I like to be hands on and try to do everything, I'm wondering when it's time to "throw in the towel" and hire someone? Is there anyone else who might have gone through a similar evolution? I'd love to hear some other stories about how or why you decided to hire out your link building. I'd like to think that whatever we spend on link building could likely reduce our reliance on AdWords, although I'm not sure how this would really play out over time.
Link Building | | koalatm0 -
Cool interactive games to teach link building
Hey looking to find some cool games to teach link building when doing a presentation to people who are new to link building and to make it fun. Any ideas?
Link Building | | monster990 -
How we can Compare these 3 Link Building Tools
1. http://ontolo.com 2. http://www.buzzstream.com 3. http://raventools.com If you want to add more kindly add. lets find best one...
Link Building | | vinku0 -
Link building for eCommerce website (Software Products)
Hi. We have two websites, where we develop extensions and templates for various CMS. Thats like , we have around 500+ specific products pages now and we have optimized each and every product page with natural SEO techniques. No over at all. Im very specific about it. But I want to know, how to make a link building plan for those sites. Can anyone help ?
Link Building | | mageclub0 -
Link-building / panda update!
Hi Mozers. WHat do you think, after panda-update, which is the best strategy to build links on Content, or blogspots, and it to website with a minimum PA40 and DA30 . . in which place is better to place, at the begining of article, or at the end of article, tell us some tips, if you are experiences on this section! Thanks,
Link Building | | leadsprofi0