Value in purchasing domain name for targeted search term?
-
Is there any value in purchasing a domain name for a search term we want to target? If there is, would it be better to have it forward directly to our site, or create a landing page that would then link to our site and our products?
-
If you forward it then the "Keyword Match" benefit is negated.
Creating a landing page that promotes the specific product with links to your main domain is a current tactic used by many. You must make sure it is not a "thin content" site or duplicate to your main domain or this will negate the benefits as well.
Personally I do not necessarily suggest this tactic as it is becoming less and less effective and will continue to do so.
But as i said it is definitely is a tactic employed by many and if done correctly can generat sales, but I would not look at this as a longterm silver bullet...
w00t!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will google respond to allowing multilingual search terms for a single language website?
We would like to set up a website in English language only and promote this in various European countries. As said the website will only be available in English language, but we will keep translations (google translate) in backend. When a user in France then enters search query in French language in browser, a search can be done in French content, but we will present relevant content in English. Does anyone have any experience with that? Will it be allowed given the fact that the result (in English language) will probably not include any of the terms that was searched on (in French language).
Intermediate & Advanced SEO | | hansdef0 -
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Parked Domain question
Hi, If a domain has been parked for more than 12 years, and has never been used for a project so far, does this has an impact on SEO or its like having a fresh new domain? Sebi
Intermediate & Advanced SEO | | TheHecksler0 -
Changing business name from keyword to brand name, what are the effects on SEO?
I think it's best to give you an example to illustrate what I'm asking here. Current Brand Name: Keyword Driven Brand Name (keyworddrivenbrandname.com) New brand Name: KDBN (kdbn.com) What will the effects of this change be. I'm slightly worried that we have lots of links with the anchor text "Keyword Driven Brand Name" and we rank very well for terms like "Keyword Driven" and "Brand Name". I guess what I'm asking is, do we need to go and change all those anchors to KDBN and will this upset our search rankings. Or do we leave the existing anchors? But will Google see this as over-optimised anchor text and penalise our website? Decisions decisions! Also, should we leave the old brand name in our title tags, at least for the transitional period, i.e. KDBN | Targeted Keyword | Keyword Driven Brand Name Any help with this would be really appreciated, Many thanks
Intermediate & Advanced SEO | | Townpages0 -
Community inside the domain or in a separate domain
Hi there, I work for an ecommerce company as an online marketing consultant. They make kitchenware, microware and so on. The are reviewing their overall strategy and as such they want to build up a community. Ideally, they would want to have the community in a separate domain. This domain wouldn't have the logo of the brand. This community wouldn't promote the brand itself. The brand would post content occassionally and link the store domain. The reasoning of this approach is to not interfere in the way of the community users and also the fact that the branded traffic acquired doesn't end up buying at the store I like this approach but I am concerned because the brand is not that big to have two domains separated and lose all the authority associated with one strong domain. I would definitely have everything under the same domain, store and community, otherwise we would have to acquire traffic for two domains. 1. What do you think of both scenarios, one domain versus two? Which one is better? 2. Do you know any examples of ecommerce companies with successful communities within the store domain? Thanks and regards
Intermediate & Advanced SEO | | footd0 -
Domain changed 5 months ago still see search results on old domain
Hi, We changed our domain from coedmagazine.com to coed.com in April'13. Applied 301 redirects on all pages, submitted 'change of address' to google but we still see site:coedmagazine.com fetching 130K results on google as opposed to site:coed.com fetches 40K results. Can anybody here throw some light on what might be going wrong? [ Site runs on wordpress, hosted with wordpress as well ] thank you
Intermediate & Advanced SEO | | COEDMediaGroup0 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
What's the best way to hold newly purchased domains over 2 years?
Hi, A friend has just bought 3 domains and is not planning to build websites with them for around 2 years. He asked me what the best thing to do with these domains was...I have 2 ways of look ing at it: a) Putting a holding page on these and submit to Google Webmaster Tools - this way they are indexed by Google and hold search engine trust when the site finally goes up - HOWEVER, if they are not updated with fresh content would that work against them in 2 years time? b) Simply redirect them to their existing site and don't do anything else. Let me know your thoughts. Adido.
Intermediate & Advanced SEO | | Adido-1053990