Using Anchor Text to help with search engines
-
Hi i am wanting my site to come up in the search engines under certain search words such as Hypno Band but i do not want the words displayed on my site.
I would like to know if there is a way to let the search engines know that the page is relevant to the chosen keywords without having them on my site.
I have been reading about anchor text and would like to know the best way to use these and the best way to let the search engines know that the page is rellevant to the keywords.
any help would be great
-
May I ask the reasoning you do not want the term displayed on your site?
Some questions:
-
Can it be displayed on another page on your site and then use anchor text?
-
Can it be used in your page title? The title would not be visible on your site.
-
Can it be used in ALT text?
-
Can it not be used by you are the page's author, but then perhaps by users in comments or testimonials?
I understand there are situations where a site owner does not want to refer to their product or service by a specific term which may have a negative view. For example an "Assisted living center" may not wish to be referred to as an "nursing home". The site owner may not like the negative view some seniors have towards the term.
In those cases a site owner can offer a page on "Assisted Living" and use testimonials to help associate the page with the preferred keywords. "I never wanted to live in a nursing home. ABC Communities lives up to it's reputation as an Assisted Living Center by helping me with the things I require assistance with, and otherwise letting me live my life freely". User generated comments can also be used in this regard.
If the sole reference to the term is anchor text from an external site, then as Alan suggests your page may be deemed relevant to the term but it is unlikely you will rank well for it if the term is at all competitive. I checked and the first page of results already has the site hypnoband.com listed a couple times, multiple listings from YouTube, other sites with hypnoband in the name, etc. You wont be realistically able to make the 1st page of results without using the term on your site.
-
-
You can rank by pointing links at your site with the keywords in the link text, but anyone that has it on there page is likely to out rank you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Explainer Videos Help SEO?
My company makes explainer videos. I often come across a lot of (seemingly) inflated & unprovable stats, pertaining to explainer videos, from other companies. This article claims that "Having an explainer video on your web page makes it 53% more likely to show up on the first page of Google search results" Is there any real data to back up such a claim? Do explainer videos really help SEO? How?
Algorithm Updates | | WickVideo0 -
How to you get a company details to appear on the right side of google searches? For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you.
For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you. https://www.google.com/search?q=dr+martens&oq=dr+martens&aqs=chrome..69i57j0l5.2176j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8
Algorithm Updates | | vijayvasu0 -
Using a stop word when optimizing pages
I have a page (for a spa) I am trying to fully optimize and, using AdWords have run every conceivable configuration (using Exact Match) to ascertain the optimal phrase to use. Unfortunately, the term which has come up as the 'best' phrase is "spas in XXX" [xxx represents a location]. When reviewing the data, phrases such as "spas XXX" or "spa XXX" doesn't give me an appropriate search volume to warrant optimizing. So, with that said, do I optimize the page without the word "in", and 'hope' we get the search volume for searches using the word "in", or optimize using the stop word? Any thoughts? Thank you!
Algorithm Updates | | MarketingAgencyFlorida0 -
AS we using the keyword related to our link but we are not listed in first page of Google search
AS we using the keyword related to our link but we are not listed in first page of Google search, but our competitors using the same keyword , they are listing in first page. how we can short this problem and get into first page on search
Algorithm Updates | | krisanantha0 -
Where can I find research on consumer search habits for fashion items?
I will be pitching to an established major UK-based fashion brand in a few days. Their brand is well-known within their target demographic and they have only recently starting selling their collection online. They are currently unconvinced of the need to use SEO for any terms other than their own brand names for which they would naturally rank with little extra effort. Can anyone point me to any research or data that shows consumer trends to research fashion purchases online or trending away from shopping mall browsing habits?
Algorithm Updates | | richdan1 -
Benefits of "other" search engines
Hi all, Newbie here. I am looking at ways to drive traffic to my new site and wondered if it's worth attempting to rank in the lesser known search engines. Getting to the top of these may be easier but I wondered if anyone has ever targeted traffic in this way? Thanks
Algorithm Updates | | stebutty0 -
Has anyone starting using schema.org?
On the 3rd June 2011 Google announced that they are going to start using Schema. Do you think this will change the way search engines find content, from briefly looking at Schema I'm concerned that the proposed tags could just turn into another keyword meta tag and be abused. Have you started using this tags yet and have you noticed a difference?
Algorithm Updates | | Seaward-Group0