Google Analytics
-
Hello
In Google analytics you can obtain the number of visits as a result of non-paid search. You can also set up custom reports to find the number of organic searches. The numbers are different, so what is the obvious difference between these two metrics that I'm missing.
Thanks in advance for any assistance.
Neil
-
Hi Martijn,
When you say "Organic campaigns can come from an unpaid search engine results link, a referral from another website (such as a blog) and direct traffic."
I don't get it how a referral or direct can be considered an organic visit. I recreated the report Tim has mentioned and then changed the advanced segments to Referral and Direct to see if I see any figures. If what you say is correct, when I select organic searches as my metric and then select direct traffic in advanced segments - shouldn't I see the organic traffic from direct traffic.
Please let me know
-
Awesome
Cheers dude!
-
Hi Neil,
Wow, this was a pretty hard question. But I've got (hopefully) a useful answer for you:
The metric: Organic Searches you found within building a custom report in Google Analytics is defined as: "The number of organic searches that happened within a session. This metric is search engine agnostic.".
This differs a bit from the way Non Paid Search traffic is measured: "Organic campaigns can come from an unpaid search engine results link, a referral from another website (such as a blog) and direct traffic.".
I'm not quite sure but the difference in my opinion is within the way sessions are defined for both types and possibly also the way unpaid is defined for both metrics.
Hopefully this will help you any further!
-
Wendy (or anyone else who wants to assist)
a) Within the standard reporting part of Google Analytics I have selected Organic Search from the Traffic Sources section. This provides me with the number of non-paid search visits for the period in question.
b) In the custom reporting section I have selected Organic Searches in the metrics tab, and then Sources (for example) in the dimensions tab. This (I believe) should give me tha same data as in a), but it is lower in volume. The difference is only 3%, but it makes me think I have done something wrong which I obviously want to correct.
Again, any assistance would be greatly appreciated.
Regards
Neil
-
Thanks Wendy for the prompt response - just have to dash for a meal with the inlaws (!), will confirm latter what I've done to check.
Thanks again.
-
Hi Neil
I have just checked this and am getting matching figures
What metric and dimension have you set up your custom report on?
I used the metric as visits and dimension as source/medium - and then filtered on organic and the figures matched.
best
Wendy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google need Analytics installed to create metrics?
Hi Mozers, Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics? OR can Google only see those metrics if you install GA on your site? Thanks! Jane
Reporting & Analytics | | CalamityJane771 -
Query on google analytic event report and customized report - Please help.
For my site I placed Black Friday offer.Now I have highlighted one product at homepage banner and tracking that with event. I am sharing with you actual figures of 1 day from Google analytic. Your proper response on this query will really really really helpful to me for understanding google analytic deeply and properly. So pls give your precious time for answering me, I will be thankful to you from bottom of my heart. I am checking event report from behavior, following is report for by that product event - Sessions - 30
Reporting & Analytics | | pragnesh9639
Unique Events - 30
Total Events - 34
Ecommerce Conversion Rate - 3.33% I am checking now report from All pages via Behaviour section - Page views - 97, Unique Page Views - 62, Entrances - 7, Bounce Rate - 57.14%, %Exit - 17.53% Now I create customize report for the same by adding
session -7
Ecommerce conversion rate - 0
unique events -4 MY query - when I added session in customized report then it is different from Event session why (7 and 30) ? same way Ecommerce conversion rate in customized report showing 0% why ( 0% and 3.33% ) ? same way unique events 4 and 30 ? do you suggest what is the best way to analysis such page or what will be best customize report for such analysis? Thanks0 -
Is Google doing anything about the spam referrer plague in Google Analytics?
My client manages 15+ websites and we have observed the spam referrer issue has gotten steadily worse and worse in the last few months. I took the time to weed out the worst offenders via traffic filters but our referral traffic source garden was quickly full of weeds again a few weeks later. Does anybody know what the Google Analytics development team is doing to combat the spam referrer issue? I find it quite amazing that Google goes through the asinine effort to block out organic keyword data ("not found" & "not provided) but they don't seem to care about blacklisting/filtering spam referrers. RHnE6Wx
Reporting & Analytics | | RosemaryB3 -
Google Analytics Real Time Not Working! :(
Hello Everyone, Today, the real time feature in my google analytics stopped working. I am able to see that traffic is visiting my site, but not in real time. The real time count is usually at 0. But, there are some instances where real time will come back online, but there will be only 1 unique visitor. At any given time, our website usually has 20 visitors or so..Has anyone encountered this issue? Where should i start looking for fixes? What are the possible problems? Thanks!
Reporting & Analytics | | KarlMarxTheBear0 -
Are RSS fees tracked by Google Analytics?
In both the new GA and former version, how are RSS feeds handled by Google Analytics. If not, is there an easy means by which to account for this traffic, in order to have a better picture of traffic. Thanks. Alan
Reporting & Analytics | | ahw0 -
Google Analytics Auto Report Config
Buonpormeriggio from 15 degrees C, very cloudy wetherby UK 🙂 In Google Analytics I love how you can eMail dashboard reports as illustrated here:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/philpotts-tweak-auto-date-range-2_zps3e2b3e50.jpg But a client wants a weekly report but with a week range from Tues to Mon so my question is please:
How do you or can you tweak the date range so when you select weekly it doesnt spit out the standard Mon to sunday report (or Whatever it is). Thanks is advance,
David0 -
How can I get the Google Analytics advanced segments beta?
Is there a way that I can get access to the Google Analytics new segmenting features? I've been reading about them for some months now, but still nothing in my GA account. Thank you in advance.
Reporting & Analytics | | LinusB0 -
Google analytics
I updates all my google analytics accounts after the update and now i went to each campaign and it appears there is a problem and now if I reset it i loose history. Is this a glitch or a problem
Reporting & Analytics | | JAGlasvegas0