Google Analytics
-
Hello
In Google analytics you can obtain the number of visits as a result of non-paid search. You can also set up custom reports to find the number of organic searches. The numbers are different, so what is the obvious difference between these two metrics that I'm missing.
Thanks in advance for any assistance.
Neil
-
Hi Martijn,
When you say "Organic campaigns can come from an unpaid search engine results link, a referral from another website (such as a blog) and direct traffic."
I don't get it how a referral or direct can be considered an organic visit. I recreated the report Tim has mentioned and then changed the advanced segments to Referral and Direct to see if I see any figures. If what you say is correct, when I select organic searches as my metric and then select direct traffic in advanced segments - shouldn't I see the organic traffic from direct traffic.
Please let me know
-
Awesome
Cheers dude!
-
Hi Neil,
Wow, this was a pretty hard question. But I've got (hopefully) a useful answer for you:
The metric: Organic Searches you found within building a custom report in Google Analytics is defined as: "The number of organic searches that happened within a session. This metric is search engine agnostic.".
This differs a bit from the way Non Paid Search traffic is measured: "Organic campaigns can come from an unpaid search engine results link, a referral from another website (such as a blog) and direct traffic.".
I'm not quite sure but the difference in my opinion is within the way sessions are defined for both types and possibly also the way unpaid is defined for both metrics.
Hopefully this will help you any further!
-
Wendy (or anyone else who wants to assist)
a) Within the standard reporting part of Google Analytics I have selected Organic Search from the Traffic Sources section. This provides me with the number of non-paid search visits for the period in question.
b) In the custom reporting section I have selected Organic Searches in the metrics tab, and then Sources (for example) in the dimensions tab. This (I believe) should give me tha same data as in a), but it is lower in volume. The difference is only 3%, but it makes me think I have done something wrong which I obviously want to correct.
Again, any assistance would be greatly appreciated.
Regards
Neil
-
Thanks Wendy for the prompt response - just have to dash for a meal with the inlaws (!), will confirm latter what I've done to check.
Thanks again.
-
Hi Neil
I have just checked this and am getting matching figures
What metric and dimension have you set up your custom report on?
I used the metric as visits and dimension as source/medium - and then filtered on organic and the figures matched.
best
Wendy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to apply the same google analytics filter to multiple properties?
I manage WordPress multiple sites for my clients. Some of these clients are SEO customers. One issue I have with the analytics reports is the occurrence of spam and ghost spam. I know how to create filters to block however there are always more and more. Is there away to export the filter and import it to all the other properties i manage? Or do they just have to be done manually every time i need to block spam?
Reporting & Analytics | | donsilvernail1 -
Showing Button Clicked in Google Analytics - How to check which button has been clicked?
For my E commerce site in my google analytic in Event Action it is showing "Button Clicked" and Total Events 4005, so i want to know visitors have clicked on which buttons?
Reporting & Analytics | | bkmitesh0 -
Unique Users higher than Session on Google Analytics
How could us have a situation in Google Analytics where the unique users for given page is higher than the number of sessions?
Reporting & Analytics | | cbarron0 -
A special character star (*) being shown under keywords in Google Analytics from 5th June 2014
We have noticed that * (star) is being displayed as a keyword in our Google Analytics account since 5th June'2014. It is visible in Google Analytics > Acquisition > Keywords > Paid Keywords Similarly, (remarketing/content targeting) is also being shown as a keyword since 13th June'14 Did any of you guys saw this in your google analytics account.....
Reporting & Analytics | | vivekrathore0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Uptick in not tracked conversions / anyone have a list of things that google analytics will not track
There seems to have been an uptick in users on our site not being tracked in Google Analytics cause I see a lot more un-tracked revenue in the last 6 months then I used to. I know analytics is still working as it has been tracking a normal amount of visits but I assumed there might be a reason less would be actually showing up in analytics (mabye a change is what is being reported as organic). I know a lot of stuff goes into "not provided" such as logged in search and stuff like that but is there a list of all of the ones that go into not provided and all that just do not get tracked (javascript not enabled, iOS?). If it could be something else as well let me know. Thanks for the help!
Reporting & Analytics | | Gordian0 -
Google Analytics help - exporting reports
Hey mozzers, A little help if you will. I am in traffic sources > sources > search > organic I am view keywords and comparing 1 month with another. Now I see what 1 keyword sends 1st month, 2nd month and % Change. I want to export this data to an .xls file. When I do, I end up with a file that shows what 1 keyword sends 1st month and 2nd month, but no % Change! I really need to include this in exported document.... Summary: Analytics hates me. 🙂
Reporting & Analytics | | MirandaP0 -
RE: Google Analytics keywords metric and appropriate keywords
Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave
Reporting & Analytics | | DMoff0