Keyword based link problem on site
-
So I think I might have identified an issue with a site that I'm trying to get ranked for a specific keyword but, wanted to get some opinions before I started making some big changes on the site.
On my homepage I have the keyword that I would like to be ranked for in the title lets say "Blue Widgets - Company Name', also on the home page I have some descriptions of our services including the keywords. I also have a couple of the keyword based links within in the content, navigation and footer. But these keyword based links all point to another page on the site: blue-widgets.htm. If I really want my home page to rank for the keyword "Blue Widgets' should all of these links point to the home page instead of the sub page?
I know there are a great number of other factors that contribute to rankings but looking at my competition, this is something that they seem to be doing. The keyword based links within the content, navigation or footer all point to the homepage. I also have a higher Domain Authority than some of the sites that rank higher than me so I'm not sure if building more links is the answer. Of course I always want to build natural links but these sites don't seem to be doing that either.
Any comments, suggestions or input would be greatly appreciated.
-
Thanks for the help!
-
You are on the right track
You want to use your home page wisely. It is almost always the best ranking page in your site, it is also the best page to get a internal link from.
-
Ugh, that's what I thought.
So basically I need to make a major decision regarding which pages I want to rank and for and for what keyword. I could focus our home page just on the company brand and try to get the sub page ranked for the targeted keyword. Of course it's always easier to build links to the home page rather than to the sub pages.
-
Yes you want links with the link text blue widgets pointing to the page you want to rank for blue widgets.
It is even worse if you have link text in links on the page you want to rank pointing away from it, this is called self cannibalization.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding most popular sites within a category - who offers that information?
Hello Mozzers - I am researching the most popular sites within a category - are there any services that identify the most popular sites within a category - I noticed Alexa do offer a service but I have no idea who else offers such a service (Majestic, perhaps?). Thanks in advance, Luke
Competitive Research | | McTaggart0 -
Many SEO tools donot allow me to check my site with https?
Hello All, Many seo tools I am using in that few tools do not allow me to test my site with https but it force me to check with http and then give report. So my query is do these tools give accurate report with http same like https? Thanks!
Competitive Research | | wright3350 -
How To Rank For Easy Keywords (24-26 keyword competitivness)
Hello Moz members, Quick Question for today !!
Competitive Research | | SebastianP
Please, who is involved in backlinking processes/White hat SEO these kind of things pm me, I really appreciate some great responses to this specific thread. I have a blog 3 months old with quality articles on it (600 to 1000 words each article+fotos+videos+infographics), and the keyword targeted that is on the homepage have that 26 kW competitiveness keyword. What I really need to focus on if I want to be number 1 for that term? somehow on social media more?
My competition seems to have little to no backlinks, but they have a domain or PA bigger than 30. How can I increase my domain and page authority faster?I still have 30 backlinks and PA/DA and also PR = 0. I want to know specifically which tasks I need to Master if I want to be number 1 in Google for a keyword that have JUST 26 Keyword competitiveness in MOZ.
I mean, this is a very easy keyword to rank for but I didn't rank yet. Maybe from my description you can give me some gold nuggets here Thank you so much ! Regards,
Sebastian Papp0 -
Page Linking Root Domains and Root Domain Linking Root Domains?
hi, i want to know if Page Linking Root Domains is less and Root Domain Linking Root Domains is higher in number, at that time your keyword is highly competitive or less competitive? for example if a keyword having this information:- Page Authority is:-83 Page Linking Root Domains:- 295 Domain Authority is :- 94 Root Domain Linking Root Domains:- 42,399 which point is more important to consider? if you want to bring your keyword on the first page of the Google ?
Competitive Research | | parallelseo0 -
Why is this site ranking #1?
I've done extensive research into http://www.maggiesottero.com/ and cannot come up to any definitive conclusions as to why this site is ranking #1 for the term "wedding dresses." The page is not optimized for the keyword. **Any thoughts? **
Competitive Research | | craigsmith3330 -
Internal linking structure
Hello, Is there a way to see the most anchor text of a sites internal linking structure, that is not mine. For example how many times a competitor used the anchor text "door" on their site. Not external links though, just the internal ones. Thank you, Ada
Competitive Research | | digitalops0 -
Track Back Problems, please help!
Hi there The majority of website errors are trackback, similar to this? http://www.footballfriendsonline.com/transfer-gossip/trackback/11592555 I use the platform squarespace.com and not quiet sure how to resolve this error? Any help would be much appreciated for this seo ameuter! thanks
Competitive Research | | footballfriends0 -
Trying to rank against keyword in domain
I am trying to rank for let's say the keyword "their site" , my competitor has theirsite.com, with next to no seo but are ranking #1 , my site lets say is mysite.com/their-site my site is about the same age and has a PR of 4,their site has a PR of 0 and 2 backlinks, how difficult will it be to get to number 1, am at spot # 5 in google now. Thanks David
Competitive Research | | David750