Keeping web site fresh re content
-
We currently use a wp blog but we don not host on the web domain.
What are the advanatges to moving the blog to the domain
The only 1 I can think of is every time we update the blog this should help keep the web site fresh with new content .
-
There are many reasons to host your own WordPress blog versus using WordPress.com, including:
- You control and own the content
- You have complete design and layout control
- You are creating content for your site versus the WordPress.com site
This is a helpful article with good reasons for hosting your own blog: 6 Reasons To Host Your Own Blog.
But you're on an SEO site, so I'll address the most important reason to host your own blog: SEO.
Blogs, as you know, are powerful SEO tools, especially self-hosted WordPress blogs with SEO-friendly skins such as Thesis. I've helped many clients achieve top 10 and even #1 rankings for targeted keyword phrases simply through their keyword-optimized blog posts.
This is why it's important to have the blog on your domain: that way you're driving traffic to YOUR site (where it can be converted to leads or customers) versus the WordPress.com site where you'd be driving traffic to Wordpress.com and people would have to make an extra click just to get to your domain.
That is why I advise all my clients to use self-hosted blogs for best SEO lead generation results and encourage you to strongly consider doing so as well.
I hope that helps!
-
@NotThatFast - You are correct there and with the Google freshness update, having the blog on your site would be a good thing.
@Dharam Kalra - I don't know what you are on about.
-
Hi Friend
You can’t promote word press blog on search engine means word press does not allow to promote blog by doing SEO. if you promote word press blog on search engine then word press delete your blog . After registering word press blog on your own domain you can promote on search engine by doing SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
I have a client based in the UK and one of their distributors based in the UAE have copied the content for their own website, will this affect my clients rankings because of duplicate content?
Content Development | | CreativeCow0 -
Where to order content?
I have a number of clients struggling with publishing frequent blog content. Can anyone recommend any content ordering services? - I've seen Constant Content and a couple of others. I'm just wondering if these are effective?, SEO-friendly? (completely safe from duplication, etc.)? - and if anyone can recommend the best choices based on experience. In the past clients I've been fortunate in working with clients who are writing themselves, or connecting with a copywriter and going through the process of creating content. However I'm looking for an alternative solution to solve content drought with some clients which simply don't have the time to go through that process and need to see results.
Content Development | | GregDixson0 -
What is the best tactic to fix thousands of product descriptions on an eCommerce site?
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna
Content Development | | whiteonlySEO0 -
Developing supporting content for main ideas
I attended Mozcon this year and the session by Joe Hall "Rethinking Information Architecture for SEO and Content Marketing" has me considering some changes to our site structure and architecture. I'm currently putting together a landing page for our webinars but could things like webinars and case studies be considered supporting content to our main ideas? For example instead of my architecture being: home > webinars > webinar about an idea It could be: home > main idea 1 > webinar about an idea So my webinar landing page would link out to all of the different webinar pages on the site instead of being contained in this bucket. Just wanted to get some thoughts on this.
Content Development | | Brando160 -
Franchise-Like Duplicate Sites
I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue. Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands. So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?
Content Development | | GavinAdv1 -
Duplicate listings content
I've been listing our business on various business and wedding directories most of which require a short description of the business. I've written up a "boilerplate" description which is fairly similar to one we have on the site. If I use this content on multiple listings sites will it cause me issues with google seeing it as duplicate content and finding it difficult to decide which pages to rank?Most of these sites are supplier directories so I don't expect people to site search them for our business they are much more likely to browse categories but will it affect organic results for our actual website? Should I be writing a different piece of copy for each listing which requires a company description to avoid any issues?
Content Development | | EdoubleD
Any help is greatly appreciated!!!0 -
How often should content be updated
With all of Google's recent algo updates (or ranking updates, whatever they're calling it now), we've obviously been looking into changing our content strategy and shifting it from quantity to quality. How often would you say is ideal for website content updates? i.e. should we be updating once a month? Once every couple of months? This isn't a blog - just a regular services-oriented site. My take on it is that it should be as often as organically possible - and that means something different for everyone. At the same time, we want Google coming back frequently to crawl the site. Thanks!
Content Development | | eyecarepro0 -
Getting Duplicated Content Removed
So I recently took over an in-house SEO role and began some house cleaning. I found a few places that had copied or duplicated our homepage content. Naturally I reached out to them to ask them to remove or change the content. Today I come to the office and one of the sites I had requested to remove the content, had fired back at me that I was being rude, threatening and I should go f**k myself. As if this wasn't enough this guys was an upper level manager (managing director) and knows the upper management where I work. Now I have people in my company pissed at me, when I thought I was doing the right thing. Am I in the wrong or what? I had simply asked to remove or change the content and that failure to do so could result in legal action. I understand that it could have been misconstrued as a threat (which it wasn't intended to be) but its seems like a pretty immature response from a higher level person. Any thoughts or advice on what to do next?
Content Development | | Gerad0