Homepage Title
-
What would be the best Title of your Homepage if your top 3 keywords would be:
taxi service Seattle (5400 exact searches) Seatle taxi (4400 exact searches) Seattle taxi service (1900 exact searches)
Would you go for all of them or just the one with more searches? I guess you can target them all on one page being almost the same but what is the best strategy to apply in this case to get the most out of it? Do you take into account the broad numbers of searches which are different from the exact numbers?
Tools I used:Google sktool
Thanks for reading!
-
Thanks again!
-
Echo1 - no need to apologize as I wanted to help you make a decision based on more data points rather than solely relying on the Google keyword tool. As for your question about whether to use broad or exact match numbers I would always err on the side of caution and choose exact match. If you want to be even more pessimistic in your numbers then divide it by half.
In any case, you should still gather competition numbers by performing an intitle:"keyword phrase" and inanchor:"keyword phrase" search in Google (including the quotes as it denotes exact match). This will tell you approximately how many websites are optimizing their title and anchor text with exact match phrases. Those numbers should guide you toward the right keyword choice.
Lastly, try experimenting with the title tag and vary up your anchor text so you don't "lose out" on the "limo service Chicago" keyword. I looked at the results for that keyword and in the organic listings, no one optimized for it until the website ranked #7.
-
Hey guys, thanks for your input! CafePress, I have to apologize but the example given above it was pure fictional, I did not expect anybody would research that.
This is the twist; the name of the company is Joe taxi? How is that going to affect anything? As it is now, we have keyword | company name. We decided to do it this way based on what Seomoz is recommending.
There is a huge difference between exact search and broad search. IMO, I think it's all be coming down to link building and anchor text. If I'm targeting Seattle taxi service (1900 exact searches) I will be definitely targeting Seattle limo (4400 exact searches) as well and, it will sound better too. On the other hand, I will probably be losing out if I would target taxi service Seattle because the Title will not be an exact match, I mean, I do have all the words but in different order which means somebody who is targeting the same keyword in its original order will probably rank better. I think I will go with Seattle taxi service but if you have more arguments for or against it I will be more than happy to hear them.
-
One of the gold nuggets of seo is optimising for humans, not for search engines, so Seattle Taxi Service or Taxi Service Seattle would be better as these are terms that most web users are likely to type.
Take a look through Google's keyword research tool and experiment have a look at other popular searches.
For example, see what keyword research records for Taxi Service New York or London Taxi Service and see what people are actually typing.
Good luck!
-
I would always go the other way around, keyword - brand name.
The first word of the title carries the most weight.
http://perthseocompany.com.au/seo/reports/violation/the-title-begins-with-a-brand-name -
I pulled up some quick and dirty numbers for your target keywords using Google's search operators intitle: and inanchor: This highlights how optimized a keyword is in terms of the title tag and anchor text. Of course, this isn't going to help you win SEO but gives you a general idea regarding the competition for your search phrase.
Taxi Service Seattle - 1.7k results in title, 820k results in anchor text
Seattle Taxi - 3.8k results in title, 81k results in anchor text
Seattle Taxi Service - 996 results in title, 91.4k results in anchor text
To answer your question though, I would never stuff my home page title tag. Instead, based on the numbers above I would change it to this ~> [Company Name] - Seattle Taxi Service. I would then optimize for "seattle taxi service" but link build for all three keywords since they are essentially derivatives of each other.
-
First, I would not put all into the title. I would also look at broad.
But not knowing the numbers for phrase and broad, I am split between Taxi Service Seattle, it has the highest, but Seattle Taxi Service rolls of the tongue better, and may convert better.
I think Seattle Taxi Service, you are still going to rank for all 3, and if you find later than you need to change you always can
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should I rename my product titles
On my furniture e-commerce website, most of my product pages have a name of a colour that no user would naturally search for, such as: Duck Egg Chesterfield Sofa Kingfisher Velvet Queen Anne Armchair If I switched all the product names to simplified names such as Blue Linen Chesterfield Sofa there would be a lot of duplicate page titles, as there are many different shades of Blue linen chesterfield sofa's on my website. I am therefore thinking that I should change the name of each of my products to something like: Duck Egg Blue Linen Chesterfield Sofa Kingfisher Blue Velvet Queen Anne Armchair I would then be able to rank for terms such as "Blue Chesterfield Sofa" and "Blue Velvet Queen Anne Armchair". My question is, will I have a better chance of ranking if the keyword I'm targeting comes at the start of the page title? for example Blue Linen Chesterfield Sofa, Duck Egg Blue Velvet Queen Anne Armchair, Kingfisher
Keyword Research | | heffalump0 -
Amazon Item Title VS Item keywords
I am a new seller on amazon. People told me that i shouldn't put the same anchor texts on the item title and the item keywords. I am trying to sell an very competitive item: HDMI cable, which it doesn't have much different than what everyone is selling. Any suggestions of what i should put?
Keyword Research | | ringochan0 -
How to Effectively Use Meta Title For a New Domain ?
Hi I have a new domain, The website has three main products. Its a WordPress site. The Objective is Lead Generation.Target Keyword is Stairlifts The 3 main products are : Straight StairLifts
Keyword Research | | conversiontactics
Curved Stairtlifts
Reconditions Stairlifts All the above products have their own dedicated landing page. My questions are : 1. Should i use all three keywords on the home page ? will that class as kw stuffing? 2. I have to use keywords Stairlifts on the all three landing pages , Will that have a negative impact. 3. What is the best way without confusing the crawler? Any tips please? Thanks.0 -
How do I make sure my homepage ranks better than my 2nd page when I need the same keywords for both? I don't want them competing against each other for keywords.
I seen here on SeoMoz something about more than one page having the same keywords so they don't compete against each other for the same keywords that makes sense to me. But I would like my main page (homepage) to be ranked better over time rather than the 2nd page or do I just not care about the second page ranking at all and don't SEO the page very well? ,Both pages have similar content so I need the keywords for both. So im very confused on what to do with the second page. Thanks in advance to any helpful answers, i am a newbie when it comes to SEO.
Keyword Research | | DreamKandy0 -
How effective the use of preposition in title tag?
I would like to know the value of preposition on title tag and the impact on search engine queries. As for example, I would like to know the difference between TOURS TO NEPAL and TOURS NEPAL keyword, how they had a impact on search engine queries.
Keyword Research | | SuMoksha0 -
Will words added to the end of my title make the page in question less relevant in Google's eyes?
Hey guys, I've always wondered about this. Say I'm targeting the keyword "how to sell your house" but I find it a bit bland or generic and my client actually offers a service more in line with "how to sell your house quickly" - say that's their USP for example. I still want to rank for the broader version however, because far fewer people are searching for the "quickly" version - and it stands to reason that if searchers can solve the same problem quickly, they'll want that version of the solution anyway. So will adding the word "quickly" to the end of the keyword I'm targeting (and using that in my Title, H1, URL, description tags etc) make Google see my client's page/site as less relevant to a broader search term like the more generic "how to sell your house", that I'm trying to rank for? Thanks 🙂
Keyword Research | | makeshiftyy0 -
Press Release Title Optimization
I'm getting ready to distribute a press release on PRWeb and had a question regarding the proper way to optimize the headline. Should I use our targeted keywords or our brand in the headline? We don't have a really strong brand, we are not a very well know company throughout the business world. The choices would read like this: "Maker of Blue Widgets Receives Pretigous [big company name] Award" or "[Brand Name] Receives Prestigious [big company name] Award" Any thoughts? Thanks -Brandon
Keyword Research | | TRICORSystems0 -
Is using "-" in the title of a page to seperate targeted keywords bad for seo purposes?
For example "Dog-Leashes" Is that bad if I'm targeting dog leashes as my keywords.
Keyword Research | | ibex0