How should I rename my product titles
-
On my furniture e-commerce website, most of my product pages have a name of a colour that no user would naturally search for, such as:
- Duck Egg Chesterfield Sofa
- Kingfisher Velvet Queen Anne Armchair
If I switched all the product names to simplified names such as Blue Linen Chesterfield Sofa there would be a lot of duplicate page titles, as there are many different shades of Blue linen chesterfield sofa's on my website.
I am therefore thinking that I should change the name of each of my products to something like:
- Duck Egg Blue Linen Chesterfield Sofa
- Kingfisher Blue Velvet Queen Anne Armchair
I would then be able to rank for terms such as "Blue Chesterfield Sofa" and "Blue Velvet Queen Anne Armchair".
My question is, will I have a better chance of ranking if the keyword I'm targeting comes at the start of the page title? for example
- Blue Linen Chesterfield Sofa, Duck Egg
- Blue Velvet Queen Anne Armchair, Kingfisher
-
In general, the closer a word is the the start of the title tag, the more weight it will have for SEO.
Beyond that, I think the "Blue Linen Chesterfield Sofa, Duck Egg" format reads better, so I'd go with that approach.
Hope this helps,
Ira
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for an e-commerce page with 1 product page
I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
Keyword Research | | campionn
I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?0 -
What defines what words in a title are considered Keywords?
Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!
Keyword Research | | ezable0 -
Best way of including multiple years in titles
hi We're having a debate about the best way of rendering years in SEO terms. We have a new report that covers both 2016 and into 2017. To get the most juice should we title it: XXX Report 2016-2017
Keyword Research | | QSTopMBA
XXX Report 2016/17
XXX Report 2016/2017
XXX Report 2016 and 2017 Which one is best read by Google?0 -
Double, Triple Brand In Title ?
Hey All, Quick question regarding have your brand in your title 2+ times unnaturally; is this not keyword stuffing? Example: BRAND product this that | BRAND - for almost every product? Other titles are BRAND product | BRAND Keyword | Brand. - looks like a CMS issue. Going through all of a clients titles and want your opinion!! Thanks !
Keyword Research | | paul-bold0 -
How to Effectively Use Meta Title For a New Domain ?
Hi I have a new domain, The website has three main products. Its a WordPress site. The Objective is Lead Generation.Target Keyword is Stairlifts The 3 main products are : Straight StairLifts
Keyword Research | | conversiontactics
Curved Stairtlifts
Reconditions Stairlifts All the above products have their own dedicated landing page. My questions are : 1. Should i use all three keywords on the home page ? will that class as kw stuffing? 2. I have to use keywords Stairlifts on the all three landing pages , Will that have a negative impact. 3. What is the best way without confusing the crawler? Any tips please? Thanks.0 -
Informational pages, not product pages, are ranking for product-related keywords
My site sells products (+1000s) and we have a few pages about how-to's, tips, etc. But when you search for keywords that are relevant to the products, the guides show up as search results. For example, if we search for "red widgets", the page for "how to make widgets" shows in the SERP and not the "red widgets" product page. This doesn't make sense when most of the search results go to our guides and not to the product pages. How can I change this? Do I permanent remove these guides? Or rename the title, description? My guess is that other sites have linked to these guides so they are making our site more of a "guide" site as opposed to the products we sell. Any advice/recommended would be appreciated.
Keyword Research | | mof3kz0 -
Is the order placement of a city name in title tag very important?
Is "Austin Plumbers" much different than "Plumbers Austin" in the eyes of the search engine and best practices? I would think that Plumbers Austin would have more search volume. But Austin Plumbers is easier to work in to sentences in the body. Does Google sees them as the same? Is it ok to use Plumbers Austin in the title tag and use Austin Plumbers in the body or should I choose one target phrase and stick with just that? If so should the city name come first or last?
Keyword Research | | judd_trifectainteractive.com1 -
Choosing keywords for similar products on an ecommerce site
In the case of an e-commerce website, can you optimize multiple pages using the same keyword ‘root’ but including different long-tail variances of that ‘root’? For example, say I’m optimizing for a site that sells wallpaper. I found search traffic for the keyword “buy wallpaper online,” but no traffic for “Blue Tinted Wallpaper” (or its variants) and no taffic for “Yellow Plaid Wallpaper” (or its variants). Could I effectively optimize both of these pages using the root “Buy wallpaper online”, yet distinguish the pages by using long-tail variants such as “Buy Blue Tinted Wallpaper Online” and “Buy Yellow plaid Wallpaper Online”? Any examples of this you can point to?
Keyword Research | | EricVallee340