Dynamic Links vs Static Links
-
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day.
We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
-
Agreeing with the previous post adn in addition:
If you have dynamic links yor targeted pages get a different PR and anchor text value that can cause a fluctuation in your rankings that can be quite emberrasing i think. If you choose static links you can justify the targetted pages, forward value to those pages that really need them, and you can place your links in the beginning of the text fields so that they forward more pagerank than links in the bottom. I would choose static as I would like to alays kno hich page I am proposing, how and where I am proposing it. In addition to these technical Factors you have a better chance of guiding visitors through related material on your site.
Cheers
-
Hi there Gemma.
I'm sure that if you decide to go dynamic, then your website is changing daily with plenty of fresh new content. Be sure that if you go with this option, to ensure that your sitemap uploaded to GWT reflects the frequency of updates to each page; otherwise you completely lose the SE's and any effort done.
On the flip side, if you choose to go with static (which I would probably strongly recommend), then you won't have to worry about any new links automatically generated to be broken (as may and will happen in a dynamic environment), plus you get to take full control of what you wan to name the page (content-related obviously).
These are just my two cents since we also play with them from time to time. I like the dynamic, but it can be time-consuming even if you do streamline it to less than 100 pages, but static lets you know you're ranking well if you're constantly targeting site specific keywords...
Best of luck and Happy Turkey Day!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link conundrum - losing nav/footer links in mobile view
Hi Moz folks! I'm currently moving a site from being hosted on www. and m. separately to a responsive single URL. The problem is, the desktop version currently has links to important landing pages in the footer (about 60) and that's not something we want to replicate on mobile (mainly because it will look pretty awful.) There is no navigation menu because the key to the homepage is to convert users to subscription so any distraction reduces conversion rate. The footer links will continue to exist on the desktop view but, since Google's mobile-first index, presumably we lose these important homepage links to our most important pages. So, my questions: Do you think there is any SEO value in the desktop footer links? Do you have any suggestions about how best to include these 60-odd links in a way that works for mobile? Thanks!
Intermediate & Advanced SEO | | d_foley0 -
Which links to disavow?
I've got a new client that just fired their former SEO company, which was building spammy links like crazy! Using GSC and Majestic, I've identified 341 linking domains. I'm only a quarter of the way through the list, but it is clear that the overwhelming majority are from directories, article directories and comment spam. So far less than 20% are definitely links I want to keep. At what point do I keep directory links? I see one with a DA of 61 and a Moz spam score of 0. I realize this is a judgement call that will vary, but I'd love to hear some folks give DA and spam numbers. FWIW, the client's DA is 37.
Intermediate & Advanced SEO | | rich.owings0 -
Links not removed
Hello, I want some help regarding Bad links, I have Uploaded Disavow links, webmaster tools before 4-5 months But still, They are showing in Back links to my Site & Not disavow, can any one Help For this ? why they still appears in backlinks to my site, Why not removed Still ? Thanx in Advance, Falguni
Intermediate & Advanced SEO | | Sanjayth0 -
Linking to URLs With Hash (#) in Them
How does link juice flow when linking to URLs with the hash tag in them? If I link to this page, which generates a pop-over on my homepage that gives info about my special offer, where will the link juice go to? homepage.com/#specialoffer Will the link juice go to the homepage? Will it go nowhere? Will it go to the hash URL above? I'd like to publish an annual/evergreen sort of offer that will generate lots of links. And instead of driving those links to homepage.com/offer, I was hoping to get that link juice to flow to the homepage, or maybe even a product page, instead. And just updating the pop over information each year as the offer changes. I've seen competitors do it this way but wanted to see what the community here things in terms of linking to URLs with the hash tag in them. Can also be a use case for using hash tags in URLs for tracking purposes maybe?
Intermediate & Advanced SEO | | MiguelSalcido0 -
OSE link report showing links to 404 pages on my site
I did a link analysis on this site mormonwiki.com. And many of the pages shown to be linked to were pages like these http://www.mormonwiki.com/wiki/index.php?title=Planning_a_trip_to_Rome_By_using_Movie_theatre_-_Your_five_Fun_Shows2052752 There happens to be thousands of them and these pages actually no longer exist but the links to them obviously still do. I am planning to proceed by disavowing these links to the pages that don't exist. Does anyone see any reason to not do this, or that doing this would be unnecessary? Another issue is that Google is not really crawling this site, in WMT they are reporting to have not crawled a single URL on the site. Does anyone think the above issue would have something to do with this? And/or would you have any insight on how to remedy it?
Intermediate & Advanced SEO | | ThridHour0 -
Link Building
We have just recently launched a new website in Australia and as l am new to the SEO community, l was looking for a little advice on link building. Where is best to start? There are not many authorative websites for our industry. Are there specific websites that are good to link to? Are there any good tools to assist with this? Any help would be great. Thank you.
Intermediate & Advanced SEO | | RobSchofield0 -
What is value in a back-link from article with multiple links pointing to various other sites?
In a standard article with 400-500 words my site got a back-link. However, within the article there are 4 other links pointing to other external content as well (so total 5 links within articles all pointing to external sites, and 1 of the links is to my site). All links are to relevant external content that is. Question: wouldn't it be much more valuable for my site if only my site got a back-link from the article, as less link juice is now passed to my site, since there are 4 other links pointing to various sites from this same article? Or, is the case that given the other links are pointing to quality material it actually makes the link to my site look more credible and at the end of the day have more value. Conclusion: is it that on one hand less links in same article is better from a link juice perspective, however, from a credibility perspective it looks more convincing there are other links pointing to quality content?
Intermediate & Advanced SEO | | knielsen0 -
Linking to Short vs Long URL
Suppose I have a long url on an established site and created a shorter version of it so it is easier for people to enter directly and click. I 301 the short version to the long. I don't think there is much concern for people linking to the long version pages, but will there be a tendency for people to link to the short url instead of the long for the domain links? Will I not benefit as much from links to the short vs the long? Thanks.
Intermediate & Advanced SEO | | AWCthreads0