Value of PDF's in SEO
-
I have a client who has a lot of information in PDF form. They think they should move some of it over into HTML pages so it indexes better. Is there a benefit to converting these PDF's into HTML pages? It seems to me that HTML pages would be good, IF they are relevant pages that could be used online.
-
Google can read text in PDFs. However there is a huge amount of information useful for SEO that can't be added to a PDF. I would convert all PDFs to HTML and then 301 the PDFs to the new HTML content.
It's incredibly worth while doing.
-
As far as I understand crawl can't understand what kind of information PDF has, after converting to HTML crawls will be able to read it and rank it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question
why does a business rank differ on google search and google maps (for example, a hair salon we do seo for ranks 5th for "hair salon in Dublin" on Google Maps and ranks 10th on Google search)
On-Page Optimization | | ryan.mamma0 -
Will Multiple 301's to the Same URL Cause Issues?
Hey Everyone, We have a client (I don't have permission to disclose) that has just attempted to create better URL's for their site, per our direction. In the process, their website platform kind of took over their renaming attempts and instead of creating the clean, short, descriptive URLs we all wanted, they got convoluted, longer URLs. This all happened within the past 3 or 4 days. So, they went out and got an add-on that's going to help them create better URL's. In the meantime, they now have the original page/URL plus two new ones for a total of three. No 301's have been setup yet. When they create the new and (hopefully) improved URL tomorrow, will it hurt their rankings to have three pages redirected to the new one? Is a 301 redirect the right method for this issue or should they do something different? Thanks in advance, Kirk
On-Page Optimization | | kbates0 -
Javascript(0) extension causing an excess of 404's
For some reason I am getting a duplicate version of my urls with /javascript(0) at the end. These are creating an abundance of 404 errors. I know I am not supposed to block JS files so what is the best way to block these? Ex: http://www.jasonfox.me/infographics/page/8/javascript(0) is a 404 http://www.jasonfox.me/infographics/page/8/ is not Thank you.
On-Page Optimization | | jasonfox.me0 -
Communities Served on Page for SEO
Hi, We have an urgent care facility outside of our hospital located in an other location and we would like to increase the organic seo for the highest traffic surrounding towns. I have toyed with the following ideas but would like to know what everyone thinks is best. 1.) Just included "proudly serving patients in Area 1, Area 2, Area 3, Area 4" on the bottom of the page. 2.) Create a page that says areas served... then each page would have a non-duplicated and original content for that area. 3.) build a microsite for the urgent care site and optimize with content from option 2 above and just add option one to our main website.
On-Page Optimization | | sphcs0 -
SEO for EMD
Hi, I bought ForSaleInAZ.com for my real estate website. Google Keyword Tool estimate 301k local searches for that term. I would like to capitalize on this by building this site with good content. My question to you, besides the search being the URL, what is the best practice to specifically promote the "For Sale In AZ" phrase? Should it be in the Page Title, Meta Description, Content H1 & H2 tags, Image tag? Or, is it being in the URL good enough...so all I have to do is build good content? I understand not to over do it but I could use your advice. Can you please give me some suggestions/ guidelines to follow specifically to my EMD? SEO Expertise Level: I am comfortable and have the decent understanding but, by no means, an expert! Thanks, Carl
On-Page Optimization | | AmSupMktg0 -
Onpage SEO before Offpage?
Hi there, I want to ask why should a website first have Onpage optimization and after that Offpage optimization or Link building/earning? I have read that this is better, even obligatory in many articles but I am not sure for the reason and benefits of that. Can at least social media optimization start at the same time or at the middle of the Onpage optimization?
On-Page Optimization | | vladokan0 -
Don't understand this ... :-(
Hello, I'm going nuts as I don't understand what's going on with this domain of a client. We have this classical htaccess redirect from http://domain.com to http://www.domain.com But I'm getting Page Authority for both domains, and the non-www, which shouldn't be crawled, is gettting higher PA .. http://www.myanamar.rundreisen.de - PA 34 http://myanamr-rundreisen.de - PA 36 I attach a file, you see there that google robot is recognizing the 301 redirecht from non-www to www ... But, the site isn't doing good at all in google, it seems the home page has a penalty ... duplicate content due to non-www and www home page? So it would be great if somebody has a hint for me ... my client is losing trust in me Thx! GbDC4.jpg
On-Page Optimization | | hgw570 -
Value of Domain Names
Hello, I have an ecommerce site that sells personalized gifts. I am wondering about the value of purchasing domain names for specific products and have them point to a landing page. For example: the domain name personalizediphonecases.com would point to my page of that product. Is that a good idea? Thank you!
On-Page Optimization | | Confections0