Value of PDF's in SEO
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I have a client who has a lot of information in PDF form. They think they should move some of it over into HTML pages so it indexes better. Is there a benefit to converting these PDF's into HTML pages? It seems to me that HTML pages would be good, IF they are relevant pages that could be used online.
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Google can read text in PDFs. However there is a huge amount of information useful for SEO that can't be added to a PDF. I would convert all PDFs to HTML and then 301 the PDFs to the new HTML content.
It's incredibly worth while doing.
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As far as I understand crawl can't understand what kind of information PDF has, after converting to HTML crawls will be able to read it and rank it.
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