How much CTR influence auto suggest
-
I make SEO in a major website (over 1M visitors/month). Our brand name is the most important term searched in Google, except this fact: our brand is written in plurial, but not the search term, so without "s". Some weeks ago, the autosuggest in Google SERPs began to show our exact brand with the famous " s ".
YEAH! that's increase our visitors over 10%.
But 2 weeks after, all this collapse....our brand does't appear anymore in auto suggest for same term... nada!... Even if we still ranking #1 and still have our 6 mega sitelinks... and the homepage PR increase by 1 during the same period. What Happens???
My theory point to autosuggest itself. Autosuggest to exact brand name show in Webmaster tools an increase over 180% on this term, but the historical most searched term (without this "s" decrease by 20%. Is it possible that Google looked a this as a lowest interest for us? If yes, this is bad!
Any other idea? Thanks!
-
I also wish! But my impression at this moment was I have to make double linkbuiling work, for singular and plurial.
In facts, It's 4x times the work, beacause we also have a french accent ( a and à ) in our brand name... D'OH!
Thanks for the link. We probably test something with our newsletter to help resolving this.
-
There's not much you can do to really control what Google's Auto-Suggest suggests. You can, however, spend some time at least optimizing a page for the plural version of your brand. (I wish Google understood plurals better than it does.)
Check our what some of our community members suggest to do to influence Google Instant. They're very creative.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
How much link juice does a sites homepage pass to inner pages and influence inner page rankings?
Hi, I have a question regarding the power of internal links and how much link juice they pass, and how they influence search engine ranking positions. If we take the example of an ecommerce store that sells kites. Scenario 1 It can be assumed that it is easier for the kite ecommerce store to earn links to its homepage from writing great content on its blog, as any blogger that will link to the content will likely use the site name, and homepage as anchor text. So if we follow this through, then it can be assumed that there will eventually be a large number of high quality backlinks pointing to the sites homepage from various high authority blogs that love the content being posted on the sites blog. The question is how much link juice does this homepage pass to the category pages, and from the category pages then to the product pages, and what influence does this have on rankings? I ask because I have seen strong ecommerce sites with very strong DA or domain PR but with no backlinks to the product page/category page that are being ranked in the top 10 of search results often, for the respective category and product pages. It therefore leads me to assume that internal links must have a strong determiner on search rankings... Could it therefore also be assumed that a site with a PR of 5 and no links to a specific product page, would rank higher than a site with a PR of 1 but with 100 links pointing to the specific product page? Assuming they were both trying to rank for the same product keyword, and all other factors were equal. Ie. neither of them built spammy links or over optimised anchor text? Scenario 2 Does internal linking work both ways? Whereas in my above example I spoke about the homepage carrying link juice downward to the inner category and product pages. Can a powerful inner page carry link juice upward to category pages and then the homepage. For example, say the blogger who liked the kite stores blog content piece linked directly to the blog content piece from his site and the kite store blog content piece was hosted on www.xxxxxxx.com/blog/blogcontentpiece As authority links are being built to this blog content piece page from other bloggers linking to it, will it then pass link juice up to the main blog category page, and then the kite sites main homepage? And if there is a link with relevant anchor text as part of the blog content piece will this cause the link juice flowing upwards to be stronger? I know the above is quite winded, but I couldn't find anywhere that explains the power of internal linking on SERP's... Look forward to your replies on this....
Algorithm Updates | | sanj50500 -
PPC vs Organic CTR
Hello, I found two studies that seem to contradict themselves about PPC vs Organic CTR:
Algorithm Updates | | Cornel_Ilea
http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
http://brandongaille.com/google-organic-click-through-rate-statistics/ Which one is true? Thank you
Cornel0 -
How much is Page Rank really worth?
We are in a position to purchase a domain, made of relevant keywords to our company with a current page ranking of 4 for their home page. However in looking at their analytics and other information they do not do well on significant keywords and have very low site traffic. In fact they do very, very poorly. With their high page ranking would it be relatively easy to conduct a successful SEO campaign on the domain if we were to take it over as our own and attempt to climb in the SERP's? I know Page Rank doesn't mean everything when it comes to your ranking, but 4 is relatively high in our field, so I don't really understand why they do so poorly when it comes to their actual rankings on key words.
Algorithm Updates | | absoauto0 -
Google Search CTR % By Position
Hello I am looking for an updated report regarding the CTR % by position for Google search results. I have the compete.com report which Gives the 1st organic position a 53% CTR but I have not be able to duplicate that number with any other report or research. I am just trying to validate this report before I suggest any recommendations to my company regarding our search efforts. Thank you Ben
Algorithm Updates | | bhalverson30 -
Do you believe CTR affects rankings
As you know, Google tracks CTR on keywords for your website visible through google Webmaster Tools. How much if at all do you believe this affects your rankings on the tracked keywords?
Algorithm Updates | | TheGrid0 -
How much does Google take Social into account in serps
I have been reading and trying to learn more about how google takes social media into account when ranking sites, but I cant seam to find a definitive answer to this, does it make a big difference or does it not really matter?
Algorithm Updates | | MiracleCreative0 -
CTR for Google Rankings
I run a local business, and I'm working on ranking for keyword + city. I currently rank on the first page for just about every keyword I'm working on, but only the top 3 for a little less than half. Because the search volume is so low for each keyword (for most cities Google doesn't have an estimated monthly search volume) the grand total of a few searches a month for each keyword + city combination is where I get my traffic. Although I seem to be getting consistently higher in the rankings, I am curious as to how much more traffic I can expect. I read somewhere that sites that are ranked number one are clicked 50% of the time, number two 20% of the time, number three 15% and from there on it goes down fast. Rank 7 and on is below 1%. Probably around 30% of my keywords are ranked between 7-10 and probably about 20% are ranked 4-6. Are the CTR numbers fairly accurate? I understand that there are a lot of influences on CTR, such as title/description, but generally is that somewhat accurate? If it is, I am missing out on A LOT of traffic. I am pulling about 800 unique visitors a month from Google. If I get in the top 3 for most of my keywords, can I expect significantly more traffic? I ask the question because there are many other things I could be doing with my time to help the business aside from SEO. I don't want to be working constantly on SEO if traffic is only going to increase very little.
Algorithm Updates | | bjenkins240