I have been under the understanding that it is best to vary your anchor text.
-
I have been working on a keyword term "boat covers" - however a link from the manufacturer site with the anchor text something like "Company Name Boat Covers" would be just a good or better.
Is this correct?
Thanks,
Brook
-
CafePress is right on. Your position may also benefit from links to your page with your target text nearby, so cafepress' suggestion of Boat Covers from [Company] or similarly [Company] Boat Covers should be on the right track.
-
Yes, from my link building experiences in the past 11 months I've noticed partial-match anchor text offer the best boost in rankings. It's a way to create a natural profile unnaturally...if that makes any sense? Although I have not conducted an actual experiment on this, including your company name is very beneficial as it helps brand your website as well.
For example, you can use these derivatives to get you started:
Boat Covers from [Company]
Buy Boat Covers only at [Company]
Go to [Company] for Boat CoversOf course, there will be some who disagree with this method so at the end of the day I would suggest you test out both techniques.
Happy link building!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should anchor text be local or global keyword?
One of my clients' run a hyperlocal marketplace (have different pages for each city) to hire music teachers. When I am doing link building, should I use anchor text as "violin teachers" or "violin teachers in boston". I suggested to use "violin teachers" as this is the primary keyword with high search volume and if we rank for this keyword, we will automatically rank for locality keywords like violin teachers in boston, violin teachers in new york, violin teachers in los angels etc. But, he argues that we are hyper local services, which means we should have city anchor texts like "violin teachers in boston", "violin teachers in new york", "violin teachers in los angels" etc. Am I right? or Is he right? and Why?
Link Building | | Avin1230 -
Best Methods - Link Building
We are having more and more "new" customers coming to us who have been hit by various algorithms imposed by google. After we have run a site health check and corrected everything, we plan and come up with a link development plan which suits the clients needs. Much of out link development work is safe comprising of; 1. Guest Blog Posts - where we develop creative content with the customer to publish. 2. Industry blog posts - where bloggers write about i.e. "the company" 3. Social media - posting pictures, commenting on forums, etc 4. Paid directories with authority We don't develop links in any other way and it brings results in the long term. Is anyone out there doing something else? Link building can sometimes be like walking on a tight rope. Thanks and happy holidays Gary - Elite Group Marketing London
Link Building | | GaryVictory0 -
What is the best way to obtain backlinks?
Im tryin to obtain backlinks to my website...what is the best way to accomplish this?
Link Building | | juniorbeagle0 -
What is the best way to make sure competitors or others aren't buying links on my sites behalf to penalize us?
Is there a good way to do this? Does the Open Site Explorer have an ability to screen by when the link was found, or help by picking up on potentially shady links? Thanks much..
Link Building | | jim_shook0 -
Over Optimised Anchor Text
Hi. We are new to the seomoz community so just getting the hange of it. We have run a few reports and found that we have to many links with the eaxct match anchor text. We are as a result we feel penalised and held back at no.7 or lower. There doesn't seem to be any other logical explanations why aren't higher besides that. What would the best way to deal with this over optimisation issue? Thanks
Link Building | | GardenGamer
Shannon0 -
Strong pages and subpages: Building exact anchor again and again, or mix up?
Hi Seo Moz Team, I'm looking for some tips to optimize my site. The site is from mid 2009 and I'm targeting a bunch of keywords around a specific topic. One mainkeyword is a two phrase, let's say "keyword one". Since the beginning I built a lot of keyword anchor links with exact "keyword one" to my homepage. The key was climbing week to week until I reached number two on google. This place I could hold for round about 4 month. Until then it was going down to number 18 to number 14. The keyword "keyword one" was used most of all and it is the far most used key in the bunch of the other keywords. My first question is: I don't know what to do. I started building some brand links in order to mix the anchortext up. Should I built some new links to "keyword one" until I'm in the tops again although I have so much of them already? Could it be, that I have a keyword penalty one year now? In the meantime I worked with other keywords, deeplinks with total different keys and brand links. Smaller keys are ranking good and are very stable on positions 1-3. But especially this key is a little bid tricky. Other sites in the serps have roundabout 5-10 links regarding "keyword one" and they are ranking better than my site with 30-40 exakt anchor. My other idea was, that some links with anchor "keyword one" could be devalued. In this case it should be ok to build some new with exact anchor? The second keyword, lets say "key word two" is a three word combination. I have 60 good and editorial links on this special page and mixed up since I was optimizing for this key. Url mentions, exact anchor, variations and so on. With this key I'm on number 3. Number two is a very week site with no exact anchor backlink but a three word "keyword Domain". Regarding to this, my second question: There is no other site on my project, that is stronger than this three key combination page, but I can't reach to number 1-2 in google. The incoming links are very good regarding to all the other sites in the serps. Should I have patience? Building more and more links? I'm afraid that it is unnatural this way. For your information: There is one site in the serps from 2004. Everything this site does is to build lnks with "keyword one" and two other keywords. No variations, no brand. I think 85% of the time. This guy is ranking on positions 2-3 with this combinations since 3 years now, but smaller keys are week and foundable in comparison. Thanks in advance!
Link Building | | Whipeout770 -
What has been the best Link Bait you have seen for Low budgets?
What has been the best Link Bait you have seen for Low budgets? All Ideas welcome!
Link Building | | DavidKonigsberg0 -
Longer Tail Keyword for URL and Anchor text
Hello If I am trying to rank for the term blue widgets as a primary, and also the term shiny blue widgets , and big shiny blue widgets as secondary - would the url /blue-widgets or /shiny-blue-widgets or /big-shiny-blue-widgets be better (all else equal) Would the word shiny / big dilute or affect of KW in the domain for the rankings for blue widgets (all esle equal) Regarding anchor text of inbound links, if the anchor text is shiny blue widgets, is that going to help me rank for both queries "blue widgets" and "shiny blue widgets" equally? (all else equal), or would including shiny, affect my ranking for "bliue widgets" Or is it better to keep the anchor text as just blue widgets (of course we could vary it) but Im trying to get a feel for how that would work as we are builfing some links I can control the anchor text. I hope this was clear enough Thanks Sam
Link Building | | Impact-2015550