Very basic - domain authority vs page authority
-
what does that mean and how is that information valuable? thank you
-
The best definition of Domain Authority can be found here: http://www.seomoz.org/learn-seo/domain-authority
The best definition of Page Authority can be found here: http://www.seomoz.org/learn-seo/page-authority
In brief, PA is a measure of how likely a specific page is to rank well in search results. DA is a measure of how likely a random page from a given site will rank in search results.
If you were to write a new article on the topic of SEO and place it on a brand new site, it would not rank as well as the same article published on SEOmoz. The reason is SEOmoz has a high DA which provides the article with a boost in search ranking.
DA and PA are metrics which can help SEOs understand rankings better. Understanding these metrics also help evaluate the strength of links from a given web page on a site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Not Ranking Organically - Not Links, Not Domain Authority...
This is regarding the domain: http://lesliekays.com We got a new client about 5 months back who had a website that was hacked. It took several months, but we've cleaned up most of the spammy links and completely rebuilt their website. We have been successful with every other client that we have ever done getting our customers to rank well organically, but we just can't figure this one out. I'm willing to offer a REWARD to the single person who can figure this out for us. (Let's not get carried away, a small reward). This customer has great quality links to their site too. We are looking for answers other than: 1. Backlinks 2. Content 3. Malware 4. Domain or Page authority 5. 404 errors 6. We have utilized Googles Webmaster tools endlessly It is something else and we can not identify it! Let me know what you think! I will give a public shout out to the person who helps us identify this issue!
Intermediate & Advanced SEO | | Tosten0 -
Consolidating Multiple Domains into A Single Domain
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help. jacksonhole.net (Domain Authority 31) jackson-hole-rental-condos.com (Domain Authority 22) jackson-hole-rental-homes.com (Domain Authority 21) j acksonholehotelguide.com (Domain Authority 19)
Intermediate & Advanced SEO | | dbaxa-2613381 -
I have rebuilt a website on a new domain and followed SEO protocol to maintain authority, but the results and rankings are declining.
We took over an account for a company called knightdoorservices.com who specialize in doors and windows in Edmonton, Alberta. We built them a new website on a new domain: knightdoorsandwindows.com. We did 301 redirects on all of the old URLs so that they now point to the new URLs so most of the authority should transfer over. Additionally, each page has a properly optimized title, h1 tag, a series of pertinent alt tags, and many instances of the focus keyword for that particular page. Additionally, the website loads quickly and has many high authority inbound links pointing to the domain. We have done this for many other companies and have seen their rankings maintain their position or increase. Is there something that I am missing for this company in particular? Thanks so much!
Intermediate & Advanced SEO | | Web3Marketing870 -
Wordpress Config Thoughts: Multisite vs. Parent/Child Themes vs. Infinite WP?
We publish four local food and drink magazines, each with its own website and related web content. Even though the content across all four titles shares a common mission, there is little overlap in actual stories. That is, each site has its own story content, events calendar and business listing guide. Still, since we share an editorial staff and a common look among all four, we are debating the pros and cons of a few different wordpress and SEO configurations, and would welcome the community's input on the pros and cons. Here is what we are considering for the Wordpress configuration: Wordpress Multisite - concerns about 10-15% performance hit, incompatibility with certain plug ins, need to more ‘expert’ development InfiniteWP - concerns that adding a 3rd party plugin to the mix might complicate things Parent / child themes A single wordpress site with different content subfolders for each locale - simplifies events / guide listings / seo, but too much in one place? Problems with current config (four different wordpress installs across four different base domains - ediblemanhattan.com, ediblebrooklyn.com, ediblelongisland.com, etc) SEO value is currently spread across four base domains Four different wordpress installs / upgrades / templates / plugins must be managed separately Four different namespaces for registered users make cross-domain registration more difficult, less usable The independent site approach is potentially problematic if we were to decide to combine certain site features - for example guide and event listings - into a single site experience filterable by zip / location Our questions: WP config: independent sites vs. multisite vs. parent/child themes vs. other? SEO config: should we move to shared parent domain? If we do, should we use locale-based subfolders or second level domains (brooklyn.ediblemag.com vs. ediblemag.com/brooklyn)? Operations: We think there are SEO advantages to move all four sites share the same base domain - ex, ediblemagazine.com, but are there operational disadvantages we are not considering? Ability for local site editors to work within their locale section only Ability for ad sales to target a single locale, example, run of site display ads on specific locales Ability to segment users by their locale - ex. enroll users in email lists for edible brooklyn only
Intermediate & Advanced SEO | | brianhalweil0 -
Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?
I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex
Intermediate & Advanced SEO | | SeoSheikh0 -
What causes internal pages to have a page rank of 0 if the home page is PR 5?
The home page PageRank is 5 but every single internal page is PR 0. Things I know I need to address each page has 300 links (Menu problem). Each article has 2-3 duplicates caused from the CMS working on this now. Has anyone else had this problem before? What things should I look out for to fix this issue. All internal linking is follow there is no page rank sculpting happening on the pages.
Intermediate & Advanced SEO | | SEOBrent0 -
Exact match domain or root domain for speedy SEO?
I am doing SEO for a website that has constantly rotating and only temporarily pertinent subjects on it. Let's say these information and subject cycles go for about 6 months. Assuming this would it be more effective to optimize exact match domains for each 6 month cycle or make a main domain with a few of the keywords and just target a page for each roaming subject? Advantage of the subject is I get domain authority to feed off of, advantage of the exact match is, of course exact match domains are a powerful tool to rank highly and it is only a medium competitive market, usually about 40 domain and page authority. What do you guys think? Do you have any techniques to dominate temporary and rotating markets?
Intermediate & Advanced SEO | | MarloSchneider0 -
Domain Authority / Page Authority
I manage a site that has home page authority of 69, and overall domain authority of 63. To improve domain authority, would it help to remove some of the pages that have 0 page authority? There are over 1,000 pages to this site, and I always thought that the more pages you have, the better (generally). But, does it actually hurt the site to have pages that Google perceives as having 0 page authority, or does this have no bearing? Any insight would be greatly appreciated.
Intermediate & Advanced SEO | | DiscoverBoating0