Very basic - domain authority vs page authority
-
what does that mean and how is that information valuable? thank you
-
The best definition of Domain Authority can be found here: http://www.seomoz.org/learn-seo/domain-authority
The best definition of Page Authority can be found here: http://www.seomoz.org/learn-seo/page-authority
In brief, PA is a measure of how likely a specific page is to rank well in search results. DA is a measure of how likely a random page from a given site will rank in search results.
If you were to write a new article on the topic of SEO and place it on a brand new site, it would not rank as well as the same article published on SEOmoz. The reason is SEOmoz has a high DA which provides the article with a boost in search ranking.
DA and PA are metrics which can help SEOs understand rankings better. Understanding these metrics also help evaluate the strength of links from a given web page on a site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection of 100 domain to Main domain affects SEO?
Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!
Intermediate & Advanced SEO | | anagentile0 -
Has anybody ever seen (or written) a case study on increasing domain authority?
I am an in-house digital marketer for a small business in the UK. The majority of our business comes from people finding us on Google's organic SERPs for relevant search terms. Our website has been around since 1999 and we have established a great base of keyword rankings in that time from key vanity keywords in our field that generate a tonne of long tail rankings for the product pages on our site. Last year, I was given the target of increasing our websites DA from 40(something) to 60+ by the end of the year. I put a plan together at the start of the year which included things like 'create awesome content', 'promote awesome content', do 'proper' link building, do 'real' PR, make sure technical SEO is all up to scratch, increase CTR, reduce bounce rate etc etc But... I wanted to find some examples of case studies where SEO's had taken a site with a starting DA of 'whatever' and increased it to 'a way higher whatever'. I found a tonne of 'How to increase your domain authority' type blog posts which said things like 'create awesome content', 'promote awesome content', 'do proper link building' etc etc but no hard data case studies from people who had been successful in doing it! I really just wanted to make sure that the plan I was putting together, was focused on the right things! Does anybody know of any case studies? I'm still keen to check them out. Being a small business, it's often the case that once we've put a plan together, we quickly realize that we don't have the resources, time, personnel or budget to follow it through but at lest having the plan confirmed by successful case studies doing the same thing or similar would really encouraging! Thanks,
Intermediate & Advanced SEO | | RichAlive
Rich0 -
Landing pages, are my pages competing?
If I have identified a keyword which generates income and when searched in google my homepage comes up ranked second, should I still create a landing page based on that keyword or will it compete with my homepage and cause it to rank lower?
Intermediate & Advanced SEO | | The_Great_Projects0 -
Better Domain and Page Authority Than my compeitors
Hi All, I have a pretty extensive question but wanted a starting point if you don't mind. I have a situation where I created 4 sites that I would say are almost identical other than I have loaned my other websites to other agents. My content is rewritten but it's still roughly the same. You will see, when I give the URL's, that they are similar, and almost identical in templates.My question is going to be, Since I have built some authority on all of these sites, is it wise to simply take them down, or just change the templates and take away the content and start over. If so, what do I do with the existing pages? Or is there a better idea I'm not thinking of? My other question is, this site: goo.gl/Tf00rc Is my main site. It has a higher domain authority and page authority than any of my other local competitors, yet I'm still ranked #13-15 for my main keywords. I will say, many of my other competitors have older domains and I'm sure didn't try to manipulate the serps either. Thoughts and recommendations? Here are my other similar sites which have almost identical templates and very similar content but not copied and pasted content. 1. goo.gl/Wwb0Tg 2. goo.gl/3gpR1X 3. goo.gl/FwD8Bk 4. goo.gl/vpuQv2 My dilemma: I want to make sure that my other agents have a great site that can perform well, as well. If I completely remove these sites, they have no site. I'll say that right now the sites that get the most traffic are the goo.gl/Tf00rc and goo.gl/Wwb0Tg then is the goo.gl3gpR1X, and lastly goo.gl/FwD8Bk so they all get about 3k, 2k, and 1k and 500 visits a month respectively. The total visits of all of these is pretty good. I feel like the max would visits would be around 10k per month in my market. Any help would be greatly appreciated as I have spent a lot of time and money getting these sites where they are only to be penalized, I'm sure, for duplicate content.
Intermediate & Advanced SEO | | Veebs0 -
Google indexing only 1 page out of 2 similar pages made for different cities
We have created two category pages, in which we are showing products which could be delivered in separate cities. Both pages are related to cake delivery in that city. But out of these two category pages only 1 got indexed in google and other has not. Its been around 1 month but still only Bangalore category page got indexed. We have submitted sitemap and google is not giving any crawl error. We have also submitted for indexing from "Fetch as google" option in webmasters. www.winni.in/c/4/cakes (Indexed - Bangalore page - http://www.winni.in/sitemap/sitemap_blr_cakes.xml) 2. http://www.winni.in/hyderabad/cakes/c/4 (Not indexed - Hyderabad page - http://www.winni.in/sitemap/sitemap_hyd_cakes.xml) I tried searching for "hyderabad site:www.winni.in" in google but there also http://www.winni.in/hyderabad/cakes/c/4 this link is not coming, instead of this only www.winni.in/c/4/cakes is coming. Can anyone please let me know what could be the possible issue with this?
Intermediate & Advanced SEO | | abhihan0 -
Wordpress - Dynamic pages vs static pages
Hi, Our site has over 48,000 indexed links, with a good mix of pages, posts and dynamic pages. For the purposes of SEO and the recent talk of "fresh content" - would it be better to keep dynamic pages as they are or manually create static pages/ subpages. The one noticable downside with dynamic pages is that they arent picked up by any sitemap plugins, you need to manually create a separate sitemap just for these dynamic links. Any thoughts??
Intermediate & Advanced SEO | | danialniazi1 -
Deep Page is Ranking for Main Keyword, But I Want the Home Page to Rank
A deep page is ranking for a competitive and essential keyword, I'd like the home page to rank. The main reasons are probably: This specific page is optimized for just that keyword. Contains keyword in URL I've optimized the home page for this keyword as much as possible without sacrificing the integrity of the home page and the other keywords I need to maintain. My main question is: If I use a 301 redirect on this deep page to the home page, am I risking my current ranking, or will my home page replace it on the SERPs? Thanks so much in advance!
Intermediate & Advanced SEO | | ClarityVentures0 -
Redirecting One Page of Content on Domain A to Domain B
Let's say I have a nice page of content on Domain A, which is a strong domain. That page has a nice number of links from other websites and ranks on the first page of the SERPs for some good keywords. However, I would like to move that single page of content to Domain B using a 301 redirect. Domain B is a slightly weaker domain, however, it has better assets to monetize the traffic that visits this page of content. I expect that the rankings might slip down a few places but I am hoping that I will at least keep some of the credit for the inbound links from other websites. Has anyone ever done this? Did it work as you expected? Did the content hold its rankings after being moved? Any advice or philosophical opinions on this? Thank you!
Intermediate & Advanced SEO | | EGOL2