Additional links + Sinking DA
-
Hello from a tired SEO
I slept badly last night when I discovered last evening our Domain Authority had slumped. I've found that my client is now receiving followed backlinks from links placed in the footers of two good quality/related sites.
My question is should I ignore the reduction and keep link building around these - or - should I ask for these links to be removed?
Another factor in the mix is we have gone from about 300 links to 600 in a month. I have been working hard on our blog and site content with feeds to technorati.
Any advice for a tired novice would be greatly appreciated. Thanks!
-
Thanks Rand, I needed that. I've just been informed by my son's school that the council want to withdraw his funding - the UK is pretty dire at the moment. He has SEN. Still puts things in prospective.
-
That is fantastic to hear! So glad we could be helpful. Congrats on getting off the ground; the first steps are the hardest ones. Thrilled to have you here at Moz
-
Hi Rand
I nearly fell off my chair when I saw your face on this answer!
You've probably grasped that I am a struggling novice working on her own. The only thing that got me through Wednesday night was the thought that I could ask for help in the morning. I'm pretty sure that the additional links are not detrimental and that (having read the PA/DA link) the score we now have is a fairer reflection on our true DA.
I've set up our social profiles, established a blog and content strategy, followed all the 'make it readable advice' and am now doing the reaching out to other bloggers method you suggested. (I've even got one genuine backlink to our piece on Finnish Digger Sitters) that was a proud day http://socialmedianordic.com/author/ingeborgv/page/2/.
My initial job with an old school SEO was a far cry from what I'm learning now. Your site is awesome, I really can't thank you enough.
Catherine
-
Hi Catherine - Wayne's responses were great, but I just wanted to jump in with another voice.
I'd say that if you think the links are actively hurting you in Google/Bing or could be perceived by someone on the search quality/webspam team as manipulative, go ahead and get rid of them. But, if they're editorial links that send you traffic or are just good in quality, don't sweat it!
Remember also that we just updated the PA/DA models - discussed here - http://www.seomoz.org/blog/introducing-seomoz-updated-page-authority-and-domain-authority - which might be responsible for the scoring changes.
-
Ok I'll chill - don't like the idea about the paper cup!
You're a star!
Thanks
Catherine
-
Sounds like you might be sweating a bit too much.
Also sounds like you're thinking with the right intentions: keep close tabs on your competitors; eek out the links that they have garnered from "good neighborhoods" and make sure you're using best practices with regard to anchor text.
I can tell you from experience, if you continue to stress over the "unexpected" in the SEO world, you may find yourself drooling into a paper cup at your local mental health facility! It's actually what most of us (the good ones, anyway!) thrive on with regard to SEO: THE RAPID CHANGE!
The entire premise of SEO, at least for me, has been about rolling with the tide and realizing you'll never be ahead of the curve, or even caught up. It sounds as if you aren't a coder, etc., so just do your best to recognize the standards and best practices set forth in Webmaster Guidelines, and you're going to be ok.
Now, quit losing sleep
-
Thanks Wayne Stats on organic keywords keep going up. And I'm thinking of links from other sites (following the trail or my competitors).
Thank your for the reassurance - it's very hard learning this job on ones own sometimes, particularly when the unexpected happens. That's happened to me twice this week and it's unnerving
Yours sincerely
Catherine
-
Hi there, Catherine!
What about your traffic? Have you seen any reduction in organic since the "slump"? This might tell you a bit more than your Domain Authority (DA). (Not dismissing DA by any means, but sometimes it's not a clear-cut indicator of how well/poor you're doing in the SERPs.)
I wouldn't remove the footer links if the sites are reputable and its done in an honest/non-spammy fashion. I'm sure you can look at it and determine if it's "creepy" or not Keep in mind though, footer links are certainly not given the weight they perhaps once carried! Also, if you're asking whether or not to keep building links from the same two sites, my suggestion would be to set your sights on different domains.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Self linking
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking?
Link Building | | templatemonster0 -
If you discount a subscription when the client links to you, does that classify as a paid link?
For example, we all subscribe to MOZ, but if we received a 25% discount on our subscription if we linked back, would that be considered by Google as a paid link, or would it be seen as a sales tool / promotion?
Link Building | | JonathanSmith0 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
Footer Links Question
I work at a web development firm and we put site wide links in each of our clients footers (I know this is awful and I am in the process of changing this) that read "web design by, web development by, hosting by,,,etc". My question is, I am in the process of deleting the site wide links and just leaving the links on the home page, but 1. should I get rid of the links all together, that are on sites that have a pr:2 or lower? 2. should I change the footer links, so they aren't all the same text?
Link Building | | BTMSEO0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Link Targets
What do you think of getting links from... high quality sites, with many non spammy high trusted links to them....but their traffic has been majorly hit by panda. I suspect perhaps for having too many thin pages. Is persuing links on these sites a good idea or not? I'd welcome opinions.
Link Building | | PeterM220 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0