Shopping comparison site referral traffic growth
-
Over the last 12 months we have been working with affiliates and seen excellent traffic and revenue growth from this channel (golf market). Over the same period we have seen a massive (60%) drop in organic traffic and 40% drop in organic revenue. Our rankings are comparable to last year. However we are seeing growth in Googlebase traffic and direct traffic
Is it the case that consumers are using comparison sites more that organic search queries. Is there any evidence to support this view if true? Having content on affiliate sites, could it be harming us organically (but as I say or rankings are comparable to last year - maybe a little worse since Panda updates).
Confused? I am...
-
Well if your maintaining the same keyword positions but seeing less traffic it could be less search this year, changes to your meta descriptions which have messed your CTR up, ppc ads for those terms more competitive therefore better offers in the ads (discount codes etc).
Can you say one of the keywords you are ranking for which has not moved but you have seen a decrease in traffic for?
If an affiliate gets crawled more often then you, you might find when you add new products or content which is inside of your datafeed (networks pull this every 24 hours) and the affiliate does say a cron job on your feed every couple hours they could have your content picked up before you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reasons for drop in organic traffic
Hi, We are seeing a 20% drop in organic traffic since 1st May. We did not see any discussions about algorithm update from Google around this date on Moz, so this post. For us several activities happened around this date because of which we are unable to understand the % drop we should attribute to these related factors. We will appreciate if you could let us know how much % you would attribute to each of these factors. 1. Site had some issues and was down for 3-4 hours.
Affiliate Marketing | | Myntra
2. To reduce the load site was blocked for all IP's other than our country for three days
3. Google sent us an alert - Googlebot found an extremely high number of URLs on your site. (Most of these pages are no indexed or have a canonical)
4. Banner advertisements on publisher websites that linked to our site via affiliate URL reduced by 60% It will also help if you could provide suggestions to avoid such a drop. Thanks Kaushal0 -
What is the right way to link to your main site?
Hi, we have a system for tracking the leads that comes from a specific affiliate website. each affiliate has a unique tracking code. not only for affiliates that work with us but also for the SEO team has an affiliate tracking code so our bosses can track the leads and traffic that come from the activity of the SEO team. this means, links towards our website look like: www.mydomain.com/?t_src=campaign&t=AFF&t_cre=links&A=371 www.mydomain.com/?A=371 I have few questions about this: 1. This is the right way to link to my company site? How dose google crawl those link? It's can harm the link value? 2. What is my option to show my boss all the traffic / leads that our seo team brings to the site trough Google Analytics? Hope to get your support. Thanks in advance.
Affiliate Marketing | | JonsonSwartz0 -
Ecommerce affiliate marketing comparison engine
Does anyone know if there is such a thing as an ecommerce comparison platform for affiliate programs? Something that would say, take a particular product, and let the user compare between Amazon, eBay, Walmart (all would be through affiliate programs). Does such a thing exist? Or is such a thing even feasible? oops, sorry for multiple posts, please let me know if i can delete somehow
Affiliate Marketing | | Mozzin0 -
Looking for a nice way to add an amazon affiliate store to my site
We are often asked what our favorite toys, books, resources, etc, are and I want to make a page(s) with our top resources that is a nice clean amazon affiliate store. Are there are good resources anyone knows of to do this? (I'm using a wordpress blog by the way....perhaps there is a plug in?) Thanks.
Affiliate Marketing | | NoahsDad0 -
Yahoo Directory VS other established sites
A fellow SEO consultant and I have been arguing the importance of listing on established well-known directories (Yahoo, DMOZ, etc) these days. He is convinced that the $299 listing on Yahoo is a worthy investment, while I think that advertising on high-ranking niche websites (in the form of purchased listing) are far more useful. When looking at Y!Directory, a lot of the links are placed on pages that have PA of 0 (these are very deep URLs, almost a dozen levels in). Does Yahoo Directory's DA of 100 help offset this low PA score? What if you could get a listing from a highly relevant niche site with a DA of 70+ and PA of 30+ for the same price? Obviously there are other likely benefits to links from relevant sites (such as real customer acquisition) but I would like to know from a pure SEO point of view - are links from directories like Yahoo's still worth the link?
Affiliate Marketing | | Igor-Avidon0 -
Two Tier Internet, Bad Blogs and One page Affiliate Sites
Hi, I start a post on a popular internet marketing forum about how bad blogs - (i.e. the ones with one posts of over optimise spun garbage) - and the one page affiliate sites - trying to sell you something... (you know the ones) - were REALLY starting to annoy me and if/when something would be done by ISP's or Anyone really. Obviously google is aware of the issue with trying to push Google Plus to crowd source better search results. But with more and more sites popping up telling people how they can make money from having a niche website/page with adwords on it aren't we fast moving to a two tier internet.... How websites/pages exist purely to game search engines.... and will they ever disappear.... Sorry mini rant..... might even get some ideas for a blog post 😛 (not on a bad blog before anyone says anything)
Affiliate Marketing | | JohnW-UK0 -
New site setup questions
Working with a law firm with a well-established website that wants to build a separate website for their affiliate title insurance company. Currently, they only mention this company (and list a phone number) on their Real Estate page under Practice Areas. Although the affiliate company doesn't have a website, their location and phone number are listed in tons of local business directories. I'm currently working on a law firm site that was just built, and the process of getting that one listed in all the directories has been time consuming, so I'm guessing this new site will be much easier, since all I'll have to do is claim ownership of the current listings so I can add a link to the new website (and add additional info to make the profile complete). Would I be correct in assuming this will be a much easier link campaign? As for new site setup questions, they will obviously get some strong links coming from the existing law firm site. Should they host this new site on a different server so the SE's give more power to the law firm links? Is there really a value to reserving the new domain for 3+ years right off the bat? Any other suggestions welcome. Thanks.
Affiliate Marketing | | c2g0