Schema.org helps ranking?
-
-
Well, yes and no. Like I said, it's indirect.
It can have an effect on the algorithm in that using certain elements from Schema.org (and others like it) to create, for example, proper breadcrumbs on your site, which will in turn be picked up by Google and display those breadcrumbs within the SERP's.
For example (and a little shameless plug), here is my site in the #1 position in the SERP's with Schema.org created breadcrumbs: https://www.google.com/search?q=2728+23rdwyandotte#hl=en&sa=X&ei=J_3YTrr8Neb20gGQ0JnSDQ&ved=0CBcQBSgA&q=2728+23rd+wyandotte&spell=1&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=1ee69a25240f81e5&biw=1920&bih=979
Others you can see will have an image of a video show up, or even an author and such. Schema.org is more of a way of creating a unified method for crawlers to crawl and properly index ones website based on the usage of the Schema.org schematics. THey can help draw attention to your listing within the SERP's, but to my knowledge, do not influence your position within the SERP's.
Hope that helps.
-
So it doesn't appear to have any direct impact on Google's algorithm, right?
-
I would say that it has an indirect impact on ranking, so-to-speak.
This is because, following a structured schema, like Schema.org, will help ensure you have legible code within your site for the crawlers. Know what I mean?
Just because you have it on your site, however, does not mean you will automatically go up in rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL no longer ranks after redesign, everything was done by the book. Can someone plz help?
Hey Mozzers, After a redesign of our site we have a huge problem with 1 particular URL. We can't understand what is wrong with it. Our site was redesigned about 3 weeks ago everything was done to make sure the process was smooth. Content on the new url was exactly the same as before, title tags and meta descriptions were copy pasted, 301 redirects were set up. Our site has 47 pages and all other pages are still ranking the same way as they used to before the update but this one url has just dropped from serps or once a while is appearing on 2nd, 3rd pages. URL in question is: https://dcacar.com/dulles-limo-service/ We are a MOZ pro client and have the data on where this url was ranking prior to the update. Keywords it ranked for #1position on page one- some examples ( car service to dulles, car service to iad, dulles airport limo service) and many more. The only thing that has changed was the url the old url was https://www.dcacar.com/dulles-limo-service.html After the new design we got rid of the ".html" on all our urls, the funny thing is that all our 46 urls were updated the same way but only this url is experiencing this problem. Google search console shows that url is indexed and on Google but sometimes it does not show up on serps. Can anyone please help? 20% of our business comes from this url and we are loosing real money everyday and I can't figure out was is wrong with it. Thanks all, Davit
Intermediate & Advanced SEO | | Davit19850 -
Why have my rankings dropped?
I have a client who has just seen his average page rank creep up from around 39 to 34 over about two months, then it appears to have dropped back to position 40+ in the space of a week. I believe he's made a lot of changes to targeted keywords, so I'd like to think it's simply because his old targeted keywords are dropping and new keywords still have to build their rankings. But I'm also worried in case he has over-optimised and might get getting penalised. Any advice on where to start digging?
Intermediate & Advanced SEO | | muzzmoz0 -
Website Suddenly dropping rank
Morning Moz Fans: My URL is: http://goo.gl/Dhbjwj According to MOZ, which we are tracking this URL with, somewhere between the 3rd Feb and 10th the domain went from being fairly well indexed to being dropped to pages further back than 6-7, for pretty much everything, even the company name was only registering at the bottom of page one. Around this time we were transferring the website from .php into wordpress, so we were creating new pages, called by the same names and all the same content but we created the wordpress area in a sub domain of the website. Again around this time we had an issue with the blog area and had to take it down for 4-5 weeks due to some errors which meant google wouldn't have been able to crawl these pages properly, but the rest of the website was up and running. We also discovered recently that the company have and use this domain http://goo.gl/5JvDUH So my question is, what do you think caused the problem? has it been premaritally penalised? is there a way I can get google to specifically look at it and is there any more i can do?Thank you for your help
Intermediate & Advanced SEO | | popcreativeltd0 -
Blog Not Ranking Well at All in Search Engines, Need Help!
Hi Mozers, Need some help on a CMS I've been working with over the last year. The CMS is built by a team of guys here in Washington State. Basically, I'm having issues with clients content on the blog system not getting ranking correctly at all. Here's a few problems I've noticed: Could you confirm and scale these problems based upon being, "not a problem" "a problem" and "critical must fix" 1. The title tag is pulling from the title of the article which is also automatically generating a URL with underscores instead of dashes. Is having a duplicate URL, Title, and Title tag spammy looking to search engines? Are underscores on long URL's confusing google? Where shorter one's are fine (i.e. domain/i_pad/
Intermediate & Advanced SEO | | Keith-Eneix
(i.e.http://www.ductvacnw.com/blog/archives/2013/05/20/5_reasons_to_hire_a_professional_to_clean_your_air_ducts_and_vents), 2. The CMS is resolving all URL's with a canonical instead of a 301 redirect (I've told webmaster tools which preferred url should be indexed). Does using a canonical over a 301 redirect cause any confusion with Google? Is one better practice then the other? 3. The H1 tags on the blog pull from "blog category" instead of the title of the blog post. Is this is a problem? 4. The URl's are quite long with the added "archives/2013/05/20/5". Does this cause problems by pushing the main target keyword further away from the domain name? 5. I'm also noticing the blog post is actually not part of the breadcrumbs where we normally would expect that to populate after the blog category name, Problem? These are some of the things I've noticed and need clarification on. If you see anything else please let me know?0 -
Local SEO (Rankings) + UK-wide SEO (national rankings) - achieving both
Hi All, For clients wishing to sell online / generate leads nationally, yet still want to have a local online presence to attract town / county-wide customers, I've often placed Town / County locations within both the Title Tag (or just County if space is limited) and Meta Description, plus within the Hx headings, Alt-text and within the footer of every page. My question is, does adding the location of the client within these fields really infringe their attempts to rank nationally, as some nationally ranked pages have no mention of location while others have their location (Town, County or Both) shown within them? Any help, insight or feedback greatly appreciated 🙂 Happy New Year Tony
Intermediate & Advanced SEO | | Tony-Dimmock0 -
Thanks for the help!
I just wanted to say thank you all for the advice you've given on this board. When I first joined we had been stomped by Panda three times and our traffic was down about 40% from last year. Since then, we've followed recommendations here and while we aren't quite back to where we were before, our traffic for the last three days from Google is higher than any time since May and trending higher. We are also up in Google rank for 70% of our tracked keywords and showing up for 15% that we weren't even on the radar for in August. We still have a lot of work to do but know that we are on the right track. We can now do the same on a site that survived the initial hit but got slapped in July. I just want to reiterate what others have said: Get rid of duplicate urls - 301 redirect all dups to a single page Flesh out or drop pages with low content value Find 404 pages that used to exist and instead of 404s, 301 redirect to current resources Fix speed issues This forum was well worth the subscription.
Intermediate & Advanced SEO | | IanTheScot1 -
How Does This Site Rank So Well?!
So this website -> http://bailbondsripoffreport.com/ Ranks on the First Page for the term "Bail Bonds" It's the spammiest crappiest piece of junk website ever! lol - How does this site rank so well, it's not even a year old and it's link structure is crap. Can I like report them and have them removed lol. Any ideas would be appreciated. Thanks!
Intermediate & Advanced SEO | | utahseopros0
