Is duplicate content in social media ok?
-
We use Twitter, Facebook, a blog, and Google +. Currently we create unique content for each. These platforms have the ability to "cross-post" (Where what you put on your facebook or blog gets tweeted, for example).
Is it important to keep this content unique? Or can we duplicate across these platforms?
-
Thanks for your insight. I find it interesting that people who follow companies will follow them across multiple platforms and desire unique info from each.
I thought that people choose their favorite method of getting information and want to be able to get it all using that method. The idea that I need to watch a company through all the different social platforms to get a full spread of content is annoying to me.
-
I agree with Brett, plus there was a study that showed that Facebook doesn't show posts made by outside apps in the feed as often as it does if you post directly to Facebook. So not only do you want to keep that content unique to your users, you want to make sure you getting as much prime time as possible.
I'm not sure there's an issue with "duplicate content" in social, as it is in general SEO best practices, but from a user perspective, definitely keep it unique.
-
I think it is very important to keep the post unique across your social media. I follow a lot of companies and the last thing I would like to read is the same post in your blog and your facebook wall. For a consumer I enjoy reading unique content.
For seo purposes that unique content across social media is up for debate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Linkedin Groups for Content Marketing
In my sector there are approximately 100 relevant groups that I could post content to. There are between 5 and 10 that would be relevant to any particular blog post. How many groups should I post to? If I post to all relevant ones I can end up spamming due to overlapping group membership, If I don't I can miss out on access to a potentially large audience What's best practice here?
Social Media | | Zippy-Bungle0 -
Ranking without links but through Social Media popularity
Does anyone have an example of a web page that is ranking soley through social media popularity and does not have any inbound (website to website) links? I am creating a presentation on SEO and Social Media and it would be great to have an example. Thanks Carla
Social Media | | Carla_Dawson1 -
Do having social sharing icons such as Twitter and Pinterest slow down site speed?
We are debating a redesign of a travel site and wondering whether having social sharing buttons including Pinterest and Facebook above each image would slow down site speed and therefore have a negative impact on our rankings. We are deciding between having the icons above each image or just in the side bar of all pages. Many thanks, Penny
Social Media | | Pday0 -
Monitor Social Traffic
SocialAppsHQ has revised their pricing plans. https://www.socialappshq.com/home/pricing?utm_medium=email&utm_source=pricechange We have been using both their Apps and Social Monitoring. The Apps has worked pretty well for us and the revised pricing will actually be cheaper for us, so I'll likely continue with that feature. As for the Social Monitoring, perhaps I'm not using it effectively, but I get notice of social traffic too late to be really useful. To help generate viral lift in Twitter, for example, I need to be notified within an hour or so that someone has mentioned our product. If I am notified eight hours after the original tweet, then many on the east coast are already asleep and I can't retweet effectively until the next day, and it looses impact when the discussion is cold. Also, the revised pricing makes this feature much more expensive for us. What services can you recommend that will give us rapid notification of search phrases on FB and Twitter? Best,
Social Media | | ChristopherGlaeser
Christopher0 -
Pay with a Tweet (or other social payments) in the Freemium world
Hi Mozer(s), I work for a company which provides cloud-based collaboration environments for companies. Like many companies in this field, we offer a Free package, which gives users enough capabilities to explore our tool under business-alike circumstances. However, we currently dont have a time limit for our free version - which, makes us (I think) quite unique from a competitive standpoint. But consequently, it also means a lot of users see no immediate need to upgrade to a business package. If maintaining this business model, we are considering various options in how to generate more awareness. The company is quite new and can generally only get better results of SEO and social media advancement. One alternative is to start charging for signup to the Free package, using Social payments scheme, i.e. get access to the collaboration tools for free if liking, tweeting, plusing us, using a pre-defined message, hashtag, etc, using a hybrid approach, allowing users to edit some/all of the message. It may have an impact on number of sign ups, but are there other potential negative effects? I have seen some comments, both positive and negative, about its SEO impact, mostly positive, not least from this [Youmoz post](How To: Win Tweets and Influence Search Engines with PayWithaTweet).- though unlikely to have a direct SEO effect, it can increase sharing, exposure and SERP presence. But any flip sides social payment users should be aware of? Thanks in advance.
Social Media | | Clinked0 -
Social Signals and SEO
What is more beneficial in regards to SEO and Social Signals. A like button that "Likes" your web site or your associated Facebook page?
Social Media | | chris.green0 -
Optimal Image Size For Social Sharing
Hi Everyone, I have just watch Rands latest whiteboard friday and in it he mentions that care should be taken to ensure that images are sized correctly for social sharing on facebook and Google+. Could anyone expand on what the ideal size for an image should be so that is sizes correctly when shared socially. Thanks Miles
Social Media | | easyrider20 -
What is the best Practice for Adding Social Buttons to your Sites from SEO Perspective?
Hey Guys, As you all know there are many social buttons out there that can be added to your website. Facebook Like button, Twitter's Tweet and Follow buttons, Google +1, and AddThis buttons are just a few to mention. All of these buttons can be customized, eg. you may choose to point your FB Like button to your homepage, to a specific inner page, or to your Facebook Brand Page. Same with your +1 button. Moreover, you may choose to add Twitter and Google+ Follow buttons to your site's pages, and so on. My questions are very simple: Is there any best practice for adding social buttons to your site from SEO perspective? if yes, Which social buttons to add? Where is the ideal place for them on your page? Where these buttons should be pointing to? your homepage? specific inner page? or to your official brand pages? Thanks in Advance, Yogev.
Social Media | | ShivaS1