Should I Remove URL extentions for SEO?
-
We are having a developer design our website with Magento. I noticed the main pages such as About Us have no file extention in the URL. But the product pages have a .html file extention. I was once told to remove the file extentions.
Are there benefits to removing the .html file extension and if so, is there a way we can do this using Magento?
-
Hey here is an example of a Magento site where all pages (even statics like About-us) have been moved to the flat .html extension (example: http://www.topdjgear.com/about-topdjgear.html/)
In my opinion it is best to present a uniform URL structure sitewide and generally flat HTML files are a good thing although I also have worked on very successful eCommerce sites that used no file extension.
It is relatively easy in Magento to mod you static page to include the file extension, so in terms of lowest barrier, this is the route I would go.
-
Yes, there is some benefit since shorter URLs tend to rank better. It also future-proofs your URL if you change to a different website platform in the future that is not HTML. The file extensions are unnecessary for search engines. If you decide to change it, make sure to 301 redirect the old URLs to the new URLs so that you retain credit for the inbound links pointing to the old URLs. (Source: the book Search Engine Optimization Secrets).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Doing SEO for single page applications / Prerender.io
My dev and I are migrating an existing multi page application to a single page application with prerender.io. Does anybody have any experience with doing SEO for single page applications? Any other consequences we should take into account? Anything important to expect. Any insights would be 10/10 appreciated.
Web Design | | Edward_Sturm0 -
Booking Engine SEO Question
Hello, I am working on a travel site-mostly content based, but for the deals section of the site, we were thinking of being powered by expedia...if we go with a booking engine (Expedia) will that hurt us with regards to SEO? If Google is looking for content and not another booking engine how can we overcome this? Do you think this approach is positive? any thoughts or advice on this, thanks so much.
Web Design | | lanigreg0 -
Mobile SEO vs. Usability - SinglePlatform
I have a restaurant client that we're setting up with SinglePlatform.com to distribute their menu and make sure all of the restaurant sites have updated information for their business. As part of SinglePlatform's service, they offer a mobile site. Normally we would just create a mobile site and make sure that it's optimized but this client isn't ready to invest in a customized mobile site yet. The mobile site we can get with SinglePlatform is very simple. Call, Menu, Address, View Full Website, Photos, General Info. I know this would make it much easier for mobile users to find information and contact them but it's not mobile best practices. Whatever main page they land on would redirect them to the home page of the mobile site (i.e. not a 1 to 1). We also won't have any Google Analytics information for this site. The question comes down to usability or SEO? I'm leaning toward the mobile site for now and sell them on a customized solution later. I guess I'm just looking for some verification or any insight. ZRVbARv
Web Design | | JaredDetroit0 -
Major URL changes in new site launch
Hey Guys - we recently launched a new website for a client. Prior, all of their URLs were dynamic via an old-school Cold Fusion CMS. We basically had to rewrite 90% of the sites URLs (site is like 300 pages). The new URLs are SEO friendly and the on-page SEO is strong; but the page rank/authority is starting from scratch from these pages and placement has decreased more most of the new pages with competitive keywords. We set up all of the 301 redirects properly and are actively monitoring in Google Webmaster Tools. **Anything else I can do to lessen the pain and get these pages higher page rank/authority sooner rather than later?**Thanks for all of your help.
Web Design | | NobleStudios0 -
SEO downsides to minimalist (copy-light) homepage?
Curious for your thoughts on this - are there any SEO downsides to not having any substantive content on the home page (big background design)? We would obviously have appropriate page titles and link structure, etc. Our guess is that if the home page doesn't have much copy, that odds are that other specific pages will tend to perform better for non-brand search terms, which seems OK. If people DO find the homepage, it would likely be a brand search or an ad referral, in which case the minimalist, non-copy design would be conversion-friendly. Does that theory hold any water? I suppose a middle ground might be a single H1 line unobtrusively on the page. Thanks in advance for any insight, guys! Sincerely, Stephen
Web Design | | PerfectPitchConcepts0 -
What is Best Platform to Build Website - SEO in mind
Hello... I am going to be creating two new websites shortly that will need to be built with SEO in mind. These will not be e-commerce sites, but instead will be informational with a couple pages of content on each. One will be used to get people to input their contact info and that info will be sent to our call center where we will call them back from. The other site will be heavily used for graphics, but still needs to have room for content (seo purposes)... Can you guys please recommend what platform i should have these sites written on (and please remember I need to do this on whatever is the most SEO-Friendly)... Thanks
Web Design | | Prime850 -
To many scripts in my homepage. This is a problem in SEO?
I adding a lot of new features to my website: JS animated, menus, google translate, alexa counter, google analytics, salesforce, and so on. My website is full of scripts and im worry about the SEO. Is that an issue?
Web Design | | Naghirniac0 -
SEO for product dimensions
I am taking over a new project that offers high price large products. I am trying to decide on the best way to do some SEO on the product titles, etc. for best practices what do ya'll recommend right now we're doing: 10' H x 10' W x 12' D product name blah blah blah and other thoughts on how to be more efficient in this?
Web Design | | malachiii0