Why did I loose all my product page rankings (e-commerce site)
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This friday I noticed that I'd lost pretty much all my product pages in the SERP and also their rankings for the product names.
These are products I both have introduced to the market (sweden) and also some that I've been the only one selling.
I've analyzed a couple of different ranking-faults. Examples:
- **"super mario väggdekaler" should rank **http://www.roligaprylar.se/Super-Mario-Vaeggdekaler.html as #1 and has done for several years. Instead this search in my internal search engine ranks #10-#15 with no relevance. www.roligaprylar.se/?q=mario%20v%E4g
- "jedi morgonrock" should rank www.roligaprylar.se/Jedi-Morgonrock.html as #1 or #2 but instead this url ranks as #12 www.roligaprylar.se/product_detail.php?pid=Jedi-Morgonrock
- "Charlie sheen bobblehead" (in the swedish serp this should be the most simple term to rank on. previously #1) my internal search engine ranks for #8 with this url <cite>www.roligaprylar.se/?q=Charlie%20Sheen%20Bobblehead</cite>J
So I've drawn these conclusions and actions
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Products that don't rank well longer but still ranks with their alternative non-rewritten url has gotten deep links from affilliates (i track affilliate ids and stuff via this link) and have replaced the original url which is rewritten. Action: Canonical urls for these non-rewritten products to the rewritten version.
For example on this product page www.roligaprylar.se/product_detail.php?pid=Jedi-Morgonrock I've placed a canonical for this url www.roligaprylar.se/Jedi-morgonrock.html
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With the products not ranking at all or when searches in my search engine shows up I suspect some kind of dup content punishment where Google thinks the search result is more important than the product page. Action: All search-pages are now noindex,follow I also increased product name density in terms of keywords on the product page.
But I'm still owned and losing tons of money during the holidays (buying adwords at obscene amounts instead hehe).
So just wanted to hear with you guys. Are my conclusions and actions correct?
What have I missed, what more could I do to reverse this?
Thanks
Dan
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Hi Dan!
One issue, is the fact that your product pages are using the same content as multiple sites across the web - for example, check this search for a line of text from your first product link: http://goo.gl/OME7z
Is the content your own or taken from elsewhere? I'd try to have as much of your own unique content on each product page. Some of your product pages I can't even see indexed, http://www.roligaprylar.se/Jedi-Morgonrock.html for example is nowhere to be found.
The canonicals and noindexing of search pages is exactly what I'd have done though - when did you do this? It will take weeks to take full effect.
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