Why Do Links, DA and PA have no affect on this search result?
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When I type 'plumbing courses' into Google, why does Able Skills with these statistics:
Page Authority: 57,
2,752 Links from 330 Root Domains
Domain Authority: 52,
575,594 Links from 1,211 Root Domainsrank below other pages with inferior statistics?
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Just as Ressler Motors said, there are many MANY factors to take into consideration when you are looking at a websites ranking.
I must admit, SEOMoz does a great job with their different metrics, and they can be very helpful... But even so, big G uses literally hundreds of triggers to determine any individual ranking.
So, really you should study lots of metrics for both websites - anchor text usage to target page, brand links to each homepage, title tag usage, page load times... and lots more!
Hope that helps!
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Yes, and even once you look at all those, you'll still only have part of the picture. sigh
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This is a really good answer... should be copied and pasted everytime someone asks this common questioin...
My PA and DA are higher but I am getting beaten!
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Agree, i have same picture. Also almost all http://www.plumbingcourse.org.uk/ back links have this key phrase in anchor text.
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The short answer would be that ranking is more complex than that.
Also look at:
- Age of domain
- Keyword Usage
- Exact, partial and synonyms
- Link profile
- Wide variety of partial matches + a few exact
- User Stats
- Page load times
- Overall on page optimization
- Proper use of title, h1, pictures, etc.
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Able Skills is ranked number 2 when I run the search. The number 1 spot is taken by a site site which has the keywords in the domain name which is probably why its number 1.
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