.biz and .xxx and the latest and greatest.co
-
We are designing a .BIZ site where we will push a high percentage of the traffic ourselves. In other words, we aren't relying heavily on SEO for being found.
I have a two part question:
1. Is there really any reason for a young start up .biz company to buy a $100 / year .XXX extension?
2. We don't have the .com (and can't afford it at the moment) but we do have the .co
Does the .co have any upside to it that the .biz does not in SER?And do we get penalized for using the .biz? In other words, do SEs prefer the .com and nothing else will do quite as well?
Thanks!
-
As I understand it, the .XXX TLDs are pushing for exclusive adult use. Therefore if your site has no adult content then you may be in violation of the terms for that TLD.
As Ryan stated, the search engines have no real prefrence to the TLDs, except for in the fact that the users trust them more. Therefore, your CTRs will be higher, which in turn would effect your rankings. When possible .com is the best for most websites.
The .co's have a benefit of being shorter, but they have a huge downside for being too similiar to the .com and that they are not yet widely recognized. Put a .co on the side of service truck and the majority of people are bound to think that you simply forgot the 'm' for the .com.
-
Search engines do not have any preference as to the extension used for your site. A .com has no advantage over a .net or .info from a search engine ranking perspective.
Users have a strong preference towards .coms. A .com site is viewed as a sign of legitimacy. If you take the name of almost any major company in any such as McDonalds, Facebook, IBM, BankOfAmerica, etc. and you add .com to the end, you wind up on the company's website. Even if you rank well for your site, some users are prejudice and are less likely to click on uncommon TLDs.
If you purchase a non-.com extension there is a high likelihood at times you will lose traffic to the .com. You can explain to users your website is watches.biz but a percentage of them will go to watches.com when trying to get to your website. This issue can impact your business.
With respect to the .xxx domain, I would not recommend acquiring that TLD for business purposes except to protect your brand. Many filters will likely block all .xxx TLDs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site architecture? I've got a free user report, that shoots back a page with their data for them to share with co-workers and friends.
Hi, I have a site about to go online that users can run a free report that connects to their calendar app to get 12 months of statistics for their meetings, and then it shoots out a report. So they go to a.com/freereport and they get back a.zom/freereport/report/xxxxxx The content of those reports is different, but the structure is the same as it is a fun way to show off meeting stats to co-workers and friends. I don't see the point of Google indexing those as the traffic to those pages is going to be from social networks and viral, but I do want the backlink credit. Will I get backlink credit if I nofollow that folder? I am having a hard time deciding what to do seo wise and would love some thoughts and advice, what would you recommend? Do nothing fancy. Mark the report folder no follow. Try to do something with rel=cannonical to point those pages to the root page? Thoughts?
Technical SEO | | bwb0 -
Google indexing .com and .co.uk site
Hi, I am working on a site that is experiencing indexation problems: To give you an idea, the website should be www.example.com however, Google seems to index www.example.co.uk as well. It doesn’t seem to honour the 301 redirect that is on the co.uk site. This is causing quite a few reporting and tracking issues. This happened the first time in November 2016 and there was an issue identified in the DDOS protection which meant we would have to point www.example.co.uk to the same DNS as www.example.com. This was implemented and made no difference. I cleaned up the htaccess file and this made no difference either. In June 2017, Google finally indexed the correct URL, but I can’t be sure what changed it. I have now migrated the site onto https and www.example.co.uk has been reindexed in Google alongside www.example.com I have been advised that the http needs to be removed from DDOS which is in motion I have also redirected http://www.example.co.uk straight to https://www.example.com to prevent chain redirects I can’t block the site via robot.txt unless I take the redirects off which could mean that I lose my rankings. I should also mention that I haven't actually lost any rankings, it's just replaced some URLs with co.uk and others have remained the same. Could you please advise what further steps I should take to ensure the correct URL’s are indexed in Google?
Technical SEO | | Niki_10 -
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | | tgwebmaster0 -
.com and .co.uk duplicate content
hi mozzers I have a client that has just released a .com version of their .co.uk website. They have basically re-skinned the .co.uk version with some US amends so all the content and title tags are the same. What you do recommend? Canonical tag to the .co.uk version? rewrite titles?
Technical SEO | | KarlBantleman0 -
Google description showing latest post excerpt
In doing a search for our website, The Tech Block, I realized that our description is not showing what we have in our Yoast settings, but rather the content from the slider: http://d.pr/i/kGjB What can I do to fix this?
Technical SEO | | ttb0 -
.com or .co.uk in UK index? but the .com has higher domain authority...
Hi there i have a .com and a .co.uk for a site that has been around a while. However not much seo has been done on it, i was wonderign do i continue to optimise for the .com or switch to the .co.uk to rank in Google UK index for various search terms. .COM = 40 domain authority .CO.UK - 10 domain authority. Let the debate start 🙂
Technical SEO | | pauledwards0 -
UK website ranking higher in Google.com than Google.co.uk
Hi, I have a UK website which was formerly ranked 1<sup>st</sup> in Google.co.uk and .com for my keyword phrase and has recently slipped to 6<sup>th</sup> in .co.uk but is higher in position 4 in Google.com. I have conducted a little research and can’t say for certain but I wonder if it is possible that too many of my backlinks are US based and therefore Google thinks my website is also US based. Checked Google WmT and we the geo-targeted to the UK. Our server is also UK based. Does anyone have an opinion on this? Thanks
Technical SEO | | tdsnet0