I try to apply best duplicate content practices, but my rankings drop!
-
Hey,
An audit of a client's site revealed that due to their shopping cart, all their product pages were being duplicated.
http://www.domain.com.au/digital-inverter-generator-3300w/
and
http://www.domain.com.au/shop/digital-inverter-generator-3300w/
The easiest solution was to just block all /shop/ pages in Google Webmaster Tools (redirects were not an easy option).
This was about 3 months ago, and in months 1 and 2 we undertook some great marketing (soft social book marking, updating the page content, flickr profiles with product images, product manuals onto slideshare etc).
Rankings went up and so did traffic.
In month 3, the changes in robots.txt finally hit and rankings decreased quite steadily over the last 3 weeks.
Im so tempted to take off the robots restriction on the duplicate content.... I know I shouldnt but, it was working so well without it?
Ideas, suggestions?
-
Agreed with Alan (deeper in the comments) - you may have cut off links to these pages or internal link-juice flow. It would be much better to either 301-redirect the "/shop" pages or use the canonical tag on those pages. In Apache, the 301 is going to be a lot easier - if "/shop/product" always goes to "/product" you can set up a rewrite rule in .htaccess and you don't even need to modify the site code (which site-wide canonical tags would require).
The minor loss from the 301s should be much less than the problems that may have been created with Robots.txt. As Alan said, definitely re-point your internal links to the canonical (non-shop) version.
-
No I mean internal links,
if you do a 301, your internal links poiting to shop/ urls will still work, but they will lose a little link juice when they are 301 redirected. you should point them to the final destination the non shop url.
-
No, it was a very new site. There was only 10 links all to the root.
Thanks for your help.
-
Yes i would 301 then
Are there any links pointing to the shop/ version, internal links? then i would fix them also, as 301's leak link juice you should create link that go directly to the destionation page where you can.
-
The difference between blocking something in robots.txt and a 301?
The duplicates are actively created.
When the products are added to the cart plugin, they automatically create the /shop/product page. These pages were horrible for SEO, and as they were automatically created they could not be edited easily (the plugin developers clearly had no SEO understanding).
My client's developer created a new WP Post for every product and added in a shortcode calling the product from the plugin. This created the duplicate. As this is a wordpress post, the SEO was far more adaptable.
-
I dont understand the difference, is this the reason behind the duplicates?
-
No it's Apache.
Would you guys say it's best to just 301 rewrite all /shop/product to /product? Then unblock from robots.txt?
-
I work with Microsoft Technolgies, I dont work with CMS like WP.
On IIS i would use a outgoing url rewrite url to insert the meta tag. You can do this without touching the website.
Are you by any luck hosting on IIS or are you on Apache?
-
The shopping cart WP plugin is creates the /shop/product pages automatically. I have very little control over them.
Instead the developer has created post pages and inserted the product short codes (this gives the /product effect). I have far more control over these pages, and as such they are far better for SEO.
Do you know of a way I can no index/follow, all /shop pages in the robots.txt?
-
I have been telling other not to do what you have done. what is better is you use "no-index follow" tags instead.
Link juice flows into your pages blocked by robots though links to them never to be seen again. If you use the noindex-follow meta tag you allow the link juice to flow in and out.
The best idea is not to have the duplicates, after thet you should use a canonical tag, if that is not posible then use the noindex, follow tag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are feeds bad for duplicate content?
One of my clients has been invited to feature his blog posts here https://app.mindsettlers.com/. Here is an example of what his author page would look like: https://app.mindsettlers.com/author/6rs0WXbbqwqsgEO0sWuIQU. I like that he would get the exposure however I am concerned about duplicate content with the feed. If he has a canonical tag on each blog post to itself, would that be sufficient for the search engines? Is there something else that could be done? Or should he decline? Would love your thoughts! Thanks.
Intermediate & Advanced SEO | | cindyt-17038
Cindy T.0 -
Duplicate Content
Let's say a blog is publishing original content. Now let's say a second blog steals that original content via bot and publishes it as it's own. Now further assume the original blog doesn't notice this for several years. How much damage could this do to blog A for Google results? Any opinions?
Intermediate & Advanced SEO | | CYNOT0 -
Directory with Duplicate content? what to do?
Moz keeps finding loads of pages with duplicate content on my website. The problem is its a directory page to different locations. E.g if we were a clothes shop we would be listing our locations: www.sitename.com/locations/london www.sitename.com/locations/rome www.sitename.com/locations/germany The content on these pages is all the same, except for an embedded google map that shows the location of the place. The problem is that google thinks all these pages are duplicated content. Should i set a canonical link on every single page saying that www.sitename.com/locations/london is the main page? I don't know if i can use canonical links because the page content isn't identical because of the embedded map. Help would be appreciated. Thanks.
Intermediate & Advanced SEO | | nchlondon0 -
WMT Index Status - Possible Duplicate Content
Hi everyone. A little background: I have a website that is 3 years old. For a period of 8 months I was in the top 5 for my main targeted keyword. I seemed to have survived the man eating panda but not so sure about the blood thirsty penguin. Anyway; my homepage, along with other important pages, have been wiped of the face of Google's planet. First I got rid of some links that may not have been helping and disavowed them. When this didn't work I decided to do a complete redesign of my site with better content, cleaner design, removed ads (only had 1) and incorporated social integration. This has had no effect at all. I filed a reconsideration request and was told that I have NOT had any manual spam penalties made against me, by the way I never received any warning messages in WMT. SO, what could be the problem? Maybe it's duplicate content? In WMT the Index Status indicates that there are 260 pages indexed. However; I have only 47 pages in my sitemap and when I do a site: search on Google it only retrieves 44 pages. So what are all these other pages? Before I uploaded the redesign I removed all the current pages from the index and cache using the remove URL tool in WMT. I should mention that I have a blog on Blogger that is linked to a subdomain on my hosting account i.e. http://blog.mydomain.co.uk. Are the blog posts counted as pages on my site or on Blogger's servers? Ahhhh this is too complicated lol Any help will be much appreciated! Many thanks, Mark.
Intermediate & Advanced SEO | | Nortski0 -
Duplicate content from development website
Hi all - I've been trawling for duplicate content and then I stumbled across a development URL, set up by a previous web developer, which nearly mirrors current site (few content and structure changes since then, but otherwise it's all virtually the same). The developer didn't take it down when the site was launched. I'm guessing the best thing to do is tell him to take down the development URL (which is specific to the pizza joint btw, immediately. Is there anything else I should ask him to do? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Duplicate content question? thanks
Hi, Im my time as an SEO I have never come across the following two scenarios, I am an advocate of using unique content, therefore always suggest and in cases demand that all content is written or re-written. This is the scenarios I am facing right now. For Example we have www.abc.com (has over 200 original recipes) and then we have www.xyz.com with the recipes but they are translated into another language as they are targeting different audiences, will Google penalize for duplicate content? The other issue is that the client got the recipes from www.abc.com (that have been translated) and use them in www.xyz.com aswell, both sites owned by the same company so its not pleagurism they have legal rights but I am not sure how Google will see it and if it will penalize the sites. Thanks!
Intermediate & Advanced SEO | | M_81 -
Ranking Ranking Factors!
When you look at the keyword analysis, you see the following ranking criteria: - | Page Authority | Page Linking Root Domains | Domain Authority | Root Domain Linking Root Domains | How do you rank the importance of each of these factors from 1-4? For example, PA, PLRD, RDLRD, DA Please explain. How many of these factors do you normally need to get within top 5?
Intermediate & Advanced SEO | | inhouseseo0 -
301 redirect for duplicate content
Hey, I have just started working on a site which is a video based city guide, with promotional videos for restaurants, bars, activities,etc. The first thing that I have noticed is that every video on the site has two possible urls:- http://www.domain.com/venue.php?url=rosemarino
Intermediate & Advanced SEO | | AdeLewis
http://www.domain.com/venue/rosemarino I know that I can write a .htaccess line to redirect one to the other:- redirect 301 /venue.php?url=rosemarino http://www.domain.com/venue/rosemarino but this would involve creating a .htaccess line for every video on the site and new videos that get added may get missed. Does anyone know a way of creating a rule to rewrite these urls? Any help would be most gratefully received. Thanks. Ade.0