Keyword rankings improve but traffic doesn't
-
I am working on a couple of SEO projects and have noticed over the past couple of months that the keywords rankings have improved immensely with most of them amongst top 10 on google, but still the traffic on the website doesn't improve much.
Can somebody explain me the possible reasons behind this, and what can I do to attract more traffic?
-
Doug Roberts: Thanks for the help. I will definitely try and explore how the search results appear in search engines. I think optimizing the description further may help. Having a look at other results will help too I am sure.
Alan Mosley: Thanks for your comments. I cannot share the URL of the website as my client may not like it, but I will definitely absorb your comments and work on them.
-
Doug Roberts: Thanks for the help. I will definitely try and explore how the search results appear in search engines. I think optimizing the description further may help. Having a look at other results will help too I am sure.
Alan Mosey: Thanks for your comments. I cannot share the URL of the website as my client may not like it, but I will definitely absorb your comments and work on them.
-
I really agree with you here. I'v seen a big increase in number of people that clicks on ads.
Try [exact match] KW with relevant landing page and appealing adtext.
-
It's disappointing when this happens and it's frustrating that rankings don't automatically equate to more traffic.
How much traffic are you expecting? Remember that on average the amount of traffic you should expect falls off pretty drastically with only a small percentage going to sites below the top three. A small percentage of "not a lot" isn't going to be much!
Is your SERP snippet performing. Take a look at how your site's entry is being displayed in the serach results. IS the TITLE and DESCRIPTION providing the searcher with a compelling reason to click on it. Does it suggest that they are likely to find what they are looking for by clicking on the link? A well written snippet can outperform higher ranking sites.
Take a look at the other results around yours. With an objective view, can you which result would you click on? Taking an external perspective can be hard when you know what lies behind the link.
Also keep an eye on any paid links being displayed on your search results (something I miss as I tend to use ad blocking software). Are they drawing a large portion of the traffic away from the organic results? Are they adding weight to sites ranking in the organic searches?
Take a view of the whole landscape and see how your ranking site sits within it, but first I would advise you to think about how much traffic you can reasonably expect.
Hope this helps.
-
For that KW if there are many Ads by Google than the traffic will split immensely between organic results and paid results. I think your KW are very competitive and i would advise you to start investing some money in PPC too for increasing your traffic.
-
In could be your serp looks spammy
It could be that your first page rankings are for low value keywords
I would need the url and your keywords to know more
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My wepgages aren't crawled by google
Most of my webpages aren't crawled by google.
Technical SEO | | Poutokas
Why is that and what can i do to make google index at least most of my webpages?0 -
Then why my site is not ranking
My website's DA and PAs are good compare with my competitors. Then why my site is not ranking.
Technical SEO | | Somanathan0 -
I don't understand how this site is ranking?
This website is ranking for a very high competitive keyword "bail bonds los angeles" http://www.bondgirlsbailbonds.com/ They maybe have one backlink and 10 citations. How are they ranking for 2nd spot? This doesn't seem possible. Almost 5 other domains on page have pr2 and higher and not able to beat this site. Can someone please explain what might be causing this? thanks in advance
Technical SEO | | webbutler130 -
OSE says URL redirects to URL with trailing slash but it doesn't.
Site is www.example.com/folder/us and OSE says this URL redirects to www.example.com/folder/us/, but it does not. When I look at the OSE report for the latter version with the "/" it says "No Data Available For This URL". Why would that be? The original URL is www.example.com and it redirects to www.example.com/folder/us. Is this anything I need to worry about? I thought that the trailing / doesn't really mean much anymore but nonetheless, why does it think it redirects there?
Technical SEO | | rock220 -
Sudden Drop in Keyword Rankings
We launched http://www.manufacturedfun.com/ earlier this year and had been ranking 1 & 2 on Google SERPs for the keywords we optimized, but last week we experienced a sudden drop in rankings that pretty much took us off the radar. For instance, 'popcorn machines' went as far back as page 5 and 'popcorn poppers' dropped even further to page 9. We are currently working on fixing the numerous Duplicate Page Title and Duplicate Page Content errors identified by SEOmoz, but since we have had those for about 6 months and ranked well anyway, I wonder if there's something else that we are missing. Any insight you can offer will be sincerely appreciated. Thank you!
Technical SEO | | GRIP-SEO0 -
Duplicate Meta Descriptions From Pages That Don't Exist
Hi Guys I am hoping someone can help me out here. I have had a new site built with a unique theme and using wordpress as the CMS. Everything was going fine but after checking webmaster tools today I noticed something that I just cannot get my head around. Basically I am getting warnings of Duplicate page warnings on a couple of things. 1 of which i think i can understand but do not know how to get the warning to go. Firstly I get this warning of duplicate meta desciption url 1: / url 2: /about/who-we-are I understand this as the who-we-are page is set as the homepage through the wordpress reading settings. But is there a way to make the dup meta description warning disappear The second one I am getting is the following: /services/57/ /services/ Both urls lead to the same place although I have never created the services/57/ page the services/57/ page does not show on the xml sitemap but Google obviously see it because it is a warning in webmaster tools. If I press edit on services/57/ page it just goes to edit the /services/ page/ is there a way I can remove the /57/ page safely or a method to ensure Google at least does not see this. Probably a silly question but I cannot find a real comprehensive answer to sorting this. Thanks in advance
Technical SEO | | southcoasthost0 -
My Domain Authority is high but don't rank in serps
So i'm a beginner/intermediate SEO and uptil about 3 weeks ago i enjoyed Top 3 rankings for all my keywords(VIrtual Assistant,Virtual Assistants, Virtual Personal Assistant,Virtual Personal Assistants and so on) for my site www.247VirtualAssistant.com. All of a sudden i dropped in rankings and can't figure out why. I ran a link analysis and nothing looks like it changed, in fact i still command much higher domain authority than my competition, but i'm stuck on the bottom of the 2nd page. I can't tell if i'm being penalized, if the other sites all of sudden just outperformed me or something else is happening here. I've also noticed a lot of "dancing" in my serps, I've been in 2nd last position on the 2nd page, then 1st of the third page, then last on the 2nd page and so on. Can someone please help me make sense of this?? Thanks! Thomas, a very confused an desperate website owner
Technical SEO | | Shajan0 -
If multiple links on a page point to the same URL, and one of them is no-followed, does that impact the one that isn't?
Page A has two links on it that both point to Page B. Link 1 isn't no-follow, but Link 2 is. Will Page A pass any juice to Page B?
Technical SEO | | Jay.Neely0