Local Keywords Not Ranking Well in a Geographic Location (but Rank Very Well Outside of Geographic Location)
-
Has anyone experienced, in the last few months, an issue where a website that once ranked well for 'local' terms in Google stopped ranking well for those terms (but saw a ranking decrease only within the geographic location contained within those keywords)?
For example only, some 'root' keywords could be:
- Chicago dentist
- Chicago dentists
- dentist Chicago
- dentists Chicago
What happens is that when a searcher searches from within the geographic area of Chicago, IL, the target website no longer ranks on the 1st page for these types of keyword phrases, but they used to rank in the top 3 perhaps.
However, if someone was to search for the same keyword phrases from another city outside of Chicago or set a custom location (such as Illinois or even Milwaukee, WI perhaps) in their Google search, the target website appears to have normal (high) 1st page rankings for these types of terms.
My own theory:
At first I thought it was a Penguin related issue but the client's rankings overall haven't appeared to have been affected on the date(s) of Penguin updates. Authority Labs and Raven Tools (which uses Authority Labs data) did not detect any ranking decrease and still reports all the local keyword rankings as high on the 1st page of Google.
However, when the client themselves goes to check their own rankings (as they are within that affected geographic area), they are no where to be found on the 1st page. :S
After some digging I found that (one of) the company's Google Places listings (the main office listing) became an 'unsupported' status in Google Maps. So now I am thinking that this phenomenon is due to the fact that other listings are now appearing in search results for the same location.
For example, in this case, an individual dentist's Google Places listing (who works within the dental office) is being displayed instead of the actual dental office's listing. Also, the dentist's name on the Google Places listing is being swapped out by Google with the name of the dental office, but if you click through to the Google Places listing, it shows the name of the individual Dentist.
Anyone encounter a similar issue or have any other theories besides the Google Places issue?
-
Oh, that's great, Scott. Linda is terrific. Please, say hi to her from Miriam. Good luck! Miriam
-
I have actually, since, contacted Linda regarding her services and training. Thanks!
-
Hi Scott,
It's a full time job keeping up with all of the changes in Local these days. I really hope the articles have helped - particularly Linda Buquet's workaround post. Thanks for using Q&A.
Miriam
-
Thanks Miriam, I'll take a look at those resources.
I actually have a correction to make in my original scenario. It is not that the place is 'unsupported', it is rather that it seems that one listing merged with another listing.
Thus the main office listing (along with 3 positive reviews) merged with one of the individual dentist listings.
It is worth mentioning that one Google rep did reply to me regarding another incident saying to check if the place was existent in Google Mapmaker. This opened up a whole other ballgame. If Google is using data from Map Maker, I can see why there are issues. That is a user driven database, verified by volunteer 'reviewers', etc...
I see some of the change histories for some of the places there a little scary. I think some 'users' don't realize that it is within Google's guidelines to have multiple listings for a single place if they are lawyers, dentists, etc.... or perhaps like some of the comments in the article links you posted mention... the listings are prone to competitor sabotage.
-
Hi Scott,
While I haven't personally experienced this, I have a couple of resources for you to check out regarding quite significant changes in the way Google is handling medical practices with multi-practitioners:
http://marketing-blog.catalystemarketing.com/google-places-duplicates-doctor-dentist-lawyer.html
http://marketing-blog.catalystemarketing.com/google-places-duplicate-listing-dentists-doctors.html
From the scenario you are describing, I believe you will find some familiar situations described in the above. I recommend you take the time to thoroughly read the posts I've linked to, as well as the comments following them. Please, let me know if this helps. Thanks!
Miriam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Keywords - Should I define them myself
Hi All, Im sure this has been answered somewhere but I couldn't find it. SEOQuake etc suggest you should define meta keywords. However I was under the impression that this was not best practice Can anyone confirm what I should do/ is best practice? Cheers Bowey
Technical SEO | | CFCU0 -
Have hostings location an impact on SEO
Hello everybody 🙂 I know, that some years ago it was important that you host your site in the same country where your target audience was in relation to SEO. Because Google used that to find out which country your target audience was. But is this still important and have it an influence today regarding to SEO? Hope there is someone who can help 🙂
Technical SEO | | JoLinda910 -
Tags - what keywords should i add ?
Hello 🙂 When I am adding tags to my post, what keywords should i use for tags and how many tags i should add per post ? Should i use keywords from title of post , focus keyword or something related to post ? my blog is http://www.dota2club.com/ Thank you !!!!
Technical SEO | | wolfinjo0 -
Event Landing Pages not ranking
Hi there I need to optimize the website of a club/concert venue. The site isn't bad and has authority, but the event pages don't seem to rank and I'm unsure about the reason. There is an overview page of the events: http://www.kaufleuten.ch/events/ What happens currently when clicking on a specific event (on "WEITER", top right of each event) is that users get redirected to a hashtag page by jQuery. The href of "WEITER" itself links to another landing page (which is IMO the one we should see ranking for the specific event). Here is a concrete example: Look at the event "Tanz & Konzert: Andreas Vollenweider, Seven & ROKPA-KIDS" on /events by clicking on "WEITER", you get directed to http://www.kaufleuten.ch/events/#2790/andreas-vollenweider the actual "WEITER" link in the source code though, points to the landing page http://www.kaufleuten.ch/event/andreas-vollenweider/ This seems to be done by an AJAX load: jQuery loads a DIV with the ID "ajax-content". Apparently, this is the code responsible for it: $(„.link“, click(function() {
Technical SEO | | zeepartner
el.find('.wrapper').load(target+' #ajax-content', function() {
});
return false;
}); I know the site has good authority and should rank well. however, the event landing pages never seem to appear, but only the page /events is ranking: SERP
(Strangely, when using the site command, the event page suddenly appears above: SERP. (But I have never seen this in a "normal search query", even though we are the organisers and should at least be among the top 5). Now my question: Does Google consider this AJAX load to be some sort of cloaking? (because the href in the code is different to you actually end up by clicking "WEITER"). Will the landing pages begin to rank if we disable this AJAX load? Or should we stick to hashtags and not even create landing pages? (but then, we will have no control over title tags of specific events, right?) Thanks for your help, I'm a bit lost here as my JS knowledge is meagre... Cheers,
Phil0 -
Hyphens in keywords
Anyone know if hyphens affect the SEO value of keywords? So is: Sandwich-making course Worse than: Sandwich making course I'm talking about in titles and body text. I already know that too many hyphens is a bad idea in URLs and domain names.
Technical SEO | | JacobFunnell0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0 -
Multiple businesses, one location
We are a dealership group, we have 2 locations that have multiple brands/multiple business names. IE Chrysler store along with smart... and Infiniti along with Mitsubishi. On Google Places, we can only claim one location per business (based on their guidelines), yet these brands are different. Any suggestions on overcoming this obstacle?
Technical SEO | | autoczar0 -
.COM vs .CA rankings - .CA ranks on Google.com
Hi SEOMOZers, We have a fairly large retail client with both .COM and .CA domains. Each of the sites are almost identical in design and, in most cases, content (these would be product pages). The .US site has been live for nearly 2.5 years while the Canadian probably over a year younger or so. Both sites are hosted in the US. What we're starting to see as of the last few months are searches that used to rank .COM product pages now rank the Canadian page above the US page on Google.com. We've checked Webmaster Tools for each site and they target the appropriate country. With nearly all examples we've seen, we haven't noticed any more links pointing to the Canadian page, and where this is becoming a widespread occurence we're not convinced it's a linking issue. My question is why Google might see both versions but rank the Canadian page above the US page on Google.com for a search being performed in the US? Does anyone have any ideas on why this may be happening?
Technical SEO | | HarborOneBank0