Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Starting a new product, should we use new domain or subdomain
-
I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering. They are evaluating either creating a subdomain or launching a brand new domain. In either case, their current site will link contextually to the new site. Is there one method that would be better for SEO than the other?
The new business / product is related to the main offering, but may appeal to different / new customers. The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
Thanks for the quick reply, it will be like Coke Zero to Coke, a new product with a sub-brand that includes the main brand.
-
2009, but still very good: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
Without knowing that much about what you're planning, I would suggest new domain or sub-directory.
Will this new product be newly branded or a product of the old brand. In other words, is it more like coke zero to coke or more like chrysler to dodge?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In writing the url, it is better to use the language used by the people of my country or English?
We speak Persian and all people search in Persian on Google. But I read in some sources that the url should be in English. Please tell me which language to use for url writing?
Technical SEO | | ghesta
For example, I brought down two models: 1fb0e134-10dc-4737-904f-bfdf07143a98-image.png https://ghesta.ir/blog/how-to-become-rich/
2)https://ghesta.ir/blog/چگونه-پولدار-شویم/0 -
Should we use Cloudflare
Hi all, we want to speed up our website (hosted in Wordpress, traffic around 450,000 page views monthly), we use lots of images. And we're wondering about setting up on Cloudflare, however after searching a bit in Google I have seen some people say the change in IP, or possible sharing of Its with bad neighbourhoods, can really hit search rankings. So, I was wondering what the latest thinking is on this subject, would the increased speed and local server locations be a boost for SEO, moreso than a potential loss of rankings for changing IP? Thanks!
Technical SEO | | tiromedia1 -
Product Variations (rel=canonical or 301) & Duplicate Product Descriptions
Hi All, Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far. We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: - Product Variations Duplicate content within the product descriptions **Product Variations: - ** We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s. Facing = Left, Right Leg style = Round, Straight, Queen Ann Leg colour = Black, White, Brown, Wood Matching cushion = Yes, No So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL. **Duplicate Content: - ** We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product. Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique. The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc. I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO. My question is will this be viewed as duplicate content? If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed. Many thanks in advance for any advice.
Technical SEO | | Jon-S0 -
Redirect typo domains
Hi, What's the "correct" way of redirecting typo domains? DNS A record goes to the same ip address as the correct domain name Then 301 redirects for each typo domain in the .htaccess Subdomains on typo urls still redirect to www or should they redirect to the subdomain on the correct url in case the subdomain exists?
Technical SEO | | kuchenchef0 -
Robots.txt on subdomains
Hi guys! I keep reading conflicting information on this and it's left me a little unsure. Am I right in thinking that a website with a subdomain of shop.sitetitle.com will share the same robots.txt file as the root domain?
Technical SEO | | Whittie0 -
Does a subdomain benefit from being on a high authority domain?
I think the title sums up the question, but does a new subdomain get any ranking benefits from being on a pre-existing high authority domain. Or does the new subdomain have to fend for itself in the SERPs?
Technical SEO | | RG_SEO0 -
Duplicate content on Product pages for different product variations.
I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?
Technical SEO | | bobjohn10 -
Subdomain vs Main Domain Penalties
We have a client who's main root.com domain is currently penalized by Google, but the subdomain.root.com is appearing very well. We're stumped - any ideas why?
Technical SEO | | Prospector-Plastics0