Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Related products - random products or static
-
Hello,
I was curious about where to get related products from. Currently I just grab some random products from the same category.
Would there be any benefit to always linking to the same related products on a product page?
Thanks
-
Right I see what you're getting at now. I wouldn't count on too much SEO benefit beyond what you'd normally expect from any other internal link. It sure makes keeping your site and internal link plan organized much easier though, right?
-
Thanks for the input, but my system isn't actually products. I just used that as an example.
Do you think there are any seo benefits of having static links to related products as opposed to random ones (different links every time google crawls)
-
Hey nux,
You can also use a #tag system to sort all of your products, just like WordPress does with related posts. For example, you might sell sports equipment and both basketballs and baseballs are both tagged #balls. That will help an automatic system on your website display related products based on the tags.
Now, you can promote some products more than others. A lot of web developers will do so because they earn a higher conversion on a specific product or just have more luck selling it to visitors. Another reason I see a lot of web developers feature some products more than others is if they're gathering some traffic data on a product.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Random /feed 404 error from a wordpress site
My Moz Analytics report shows a 404 error on a page which I think should not exist at all. The URL is http://henryplumbingco.com/portfolio-item/butler-elementary/feed/. When I checked webmaster tools, it looks like there are a number of random /feed urls throwing 404 errors. I am using WordPress and the Enfold theme. Anyone know how to get rid of these errors? Thanks,
On-Page Optimization | | aj6130 -
Duplicate Content Re: Product listing body copy on Website, Amazon & Ebay - issues ?
Hi Is it ok to have identical product body copy on market/platform listings same as the websites product listings ? In this case the products are the websites/own brand products (all pages canonicalised), so i take it shouldn't cause any issues or are you supposed to differentiate the product body copy on marketplace listings ? Im asking re seo reasons All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
How many product subcategories are ok?
Let's say I have a sea glass ankle bracelet. On my site, my main keyword is "Sea Glass Jewelry" and have ranked relatively well for this, but this main page has over 200 products in it. I thought that if the URL has the keywords in it, it would be beneficial. I also have a section for all my bracelets, so it would be there and then, a more specific ankle bracelets category. So, technically, an ankle bracelet will show up 3x. Sea Glass Jewelry (all products go here) Bracelets (all bracelets go here) Ankle Bracelets (only ankle bracelets) The URL is only attached to the main category so to speak. If you click the ankle bracelets category, the url will still revert back to the original main category: seaglassjewelry/sterlinganklebracelet so I don't believe there is duplicate content. I have had my domain for years and it has ranked well until someone hacked into my site 2 years back. I have never been able to recover from this loss. Since then, I have tried to optimize my site, but nothing seems to be working and I just want to make sure that I am not hurting my ranking by doing this. Can someone confirm this is the best way to do it or make a suggestion? Thank you.
On-Page Optimization | | tiffany11030 -
How often should I update category and product content to keep it fresh?
I want to keep our site up to date and fresh with content. How often should I update categories and products pages with content? What angel should I take with categories (new products/services etc.) Thanks Craig
On-Page Optimization | | Towelsrus0 -
Selling Products with a similar meta description
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general. Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that. Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
On-Page Optimization | | royRR0 -
Different page for each product colour?
Hi Guys, I've just read an ecommerce article that suggests it's a good idea to have a different page for each colour that the product comes in. However surely this will mean duplicate content? What are your thoughts? Have you put this tactic into motion and how did it go? Thanks, Dan
On-Page Optimization | | Sparkstone0 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0