Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
One site with one product or multi product website
-
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall.
If i make 1 site for each product i get several advantages
-
Domain name has keyword
-
Title tags etc will be dedicated to one keyword only.
Disavantage - Backlinking for each domain will become tougher.
Advantage of one site onl
-
Good management
-
Seo / backlinks becomes easier
-
Blogging to attract traffic becomes easier
-
Can target a lot of keywords through business blogging
Disadvantages
- Can become messy with unimportant keywords gaining importance.
SO WHAT DO YOU THINK??? One site per product or One site for all products?
-
-
No.. All the products are related and they wall under the same product category. I guess u are right. By starting separate websites, i can miss reference business as well. As in a customer needing one product, might just need another as well.
-
A variety of products can rank well if they are well SEO'd.
If the products are related I'd put them together on one site. If they were ten totally unrelated products - for example, toe scratchers and garden gnomes, I'd be more inclined to create 10 sites. After all, you'll want to incorporate social media and develop content for your potential customers that is relevant or related to the products you are selling.
-
Ok! Good luck
-
It definitely helped. I was gonna go that with the primary seo strategy. But then i was confused whether i shud have one product specific domain itself. Lets c. Will try this strategy and i think it should work.
-
Well,
You can have a website architecture like:
domain.com/productnamespecifickeyword.html
- okay you will need to optimize that one 
and then target productnamespecifickeyword.html with links which have productnamespecifickeyword as anchor text
I hope that hepled,
Istvan
-
Thanks a lot for the answer. But if i have multi products in one domain, will all the keywords rank high??? As in i want to rank high for 10 keywords on the same domain, should i change the anchor text during backlinking?
What should be the seo strategy in one site multi product cases?
-
Hi Hitesh,
I would go for one domain.
Creating a lot of mini-sites maybe will help you in short term... BUT if you are going for long term, then you should focus on creating a larger websites. Focus on creating 1 page for each product and target it to the specific page.
With less effort you can benefit of link building for one domain. Don't forget to do a keyword mapping.
I hope it hepled,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonicalising a product with multiple variants
I am working with an ecommerce site and have encountered an issue I haven't come across before and would appreciate some advice on how to proceed. There are multiple variation products with one master product and then up to 20 or 30 variant products, the variation could be colour, size or both. The site has been set up to canonicalise all the variations to the master variant product, which I understand to be best practice. But, this is where the issue occurs, the master variant product URL 302 redirects to one of the variant product URLs. Example below. My question is, is this harmful to our SEO efforts? Would be be best to canonicalise to a preferred colour or size variation? EXAMPLE: Master variant product: www.example.co.uk/primary-category/product-123 Seeing this product on the page and clicking will 302 redirect to www.example/co.uk/primiary-category/product-123/colour-456 On page www.example/co.uk/primiary-category/product-123/colour-456 the canonical tag is www.example.co.uk/primary-category/product-123 Any help with this would be greatly appreciated.
On-Page Optimization | | SimonKenworthy0 -
Pages Competing With One Another
Hello, We are ranking for an acronym, which I understand can lead to fickle rankings. However, we have two pages ranking page one - two for the same keyword, but they do so in spite of each other. By this I mean, one page will rank, while the other is nowhere to be found. It seems that the one page (a blog post) is more likely to rank on the weekends while the product page is more likely to rank on the weekdays. I would like the product page to rank all the time, and to target another keyword with the blog post. Would removing the keyword from the blog post allow the product page to rank all the time - or would it lead to no pages ranking during times when the blog post would otherwise be ranking? I should note the blog post has more external links and is not exactly optimized for the keyword, while the product page has more internal links and is optimized for the keyword.
On-Page Optimization | | Tom3_152 -
Will it upset Google if I aggregate product page reviews up into a product category page?
We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick
On-Page Optimization | | Deluxe0 -
On Site Question: Duplicate H2...
Hi All A few on-site audit tools pull information on duplicate H2 tags on pages. This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks
On-Page Optimization | | GTAMP0 -
How does the suggested website functionality work in Safari?
I don't seem to be able to find out much information on this one. Safari often shows a suggested website as you start typing a query into the browser. I've uploaded a screenshot to help show what I mean. safari-suggested-site.png
On-Page Optimization | | edwardlewis0 -
Product Colour Variation and Canonicals
Hi there, We are currently doing an SEO audit of an ecommerce website and we ar eunsure on the best practice in terms of using canonical link tag for some product variations. An example is that the company has a product with two colour variations: Black and Tan. These are for the same product and have 99% the same content. Within the content of the page the colour is the only thing that changes (along with the meta information and imagery of course). My question is should we choose one product and canonically link back to that one i.e. Black is the main product and we link Tan back to this via a canonical link? Many thanks in advance.
On-Page Optimization | | yousayjump0 -
XML Sitemaps for Property Website
Hi all, I was hoping that someone might have a link to a good example of an XML Sitemap for a large property (real estate) website? Thanks in advance to anyone who does! 🙂 Gavin
On-Page Optimization | | IcanAgency0 -
Website accessible on http and https. Is it bad?
We noticed that our website is accessible on: http://www.example.com and https://www.example.com Both the versions have page rank of 4. Though on https version we have added canonical tag indicating http:// version as preferred. Is this fine or we need to use 301 redirect and let the site be accessible only on http:// version??
On-Page Optimization | | CyrilWilson1
