What do the "best" backlink profiles look like, in terms of percentages from quality content, bookmarks, social media, directories, etc?
-
I recognize that there is no such thing as one ideal link profile, per se, but I am curious, if you sampled 100 high authority sites, what would their inbound links look like on average, broken out by source type?
Some sites would have a ton of social sharing due to their funny pop-cultural content, while others might be quoted and linked in context for their brilliant insights. A very technical resource might gain a lot of links from forum discussions.
If I can complete this exercise on my own, I welcome your advice on how to do that with OSE or the like.
-
Thanks, Russ. Fantastic insight in the article. Really helps me to think about the whole thing more clearly.
-
So, I would recommend you take a look at a piece i wrote called "The Wikipedia Model" http://www.seomoz.org/blog/the-wikipedia-model a little while back. It doesn't look at the type of sites, but it does look at lots of link characteristics.
As for grouping sites by type, this is a little harder. We have done this before, but basically you will need to harvest the links to the sampled high authority sites, spider them, and use footprint detection to determine whether they tend to be certain types of sites. Not terribly difficult to do, but will be a lot of data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reciprocal Backlinks
Hi all, We've just started looking into backlinks for our website, and we're...a bit overwhelmed to say at least. We thought the best way to start with backlinks is to reach out to our industry partners, and ask them to put a link to our website on theirs (in a blog, or a relevant page of course), as it's relevant for users. However, the question we almost always get is, can you do the same and link back to our website? How does google look at reciprocal links? We think they can be seen as a 'transaction of links' and not have as much link juice as links which aren't reciprocal. Is there any best practice for how to approach this? Thank you in advance. Diana
Link Building | | dianacatrinoi0 -
Best Name for Business and Backlinks / SEO
Sorry if this is a basic question I should know the answer for. We have just acquired the .org for a moderately well searched keyword set. Our objective is to fight for rank specifically on this one set of two keywords. We want make sure our site is setup and business named optimally for this. Here is my question. What is the best business name for SEO and keyword rich backlinks, or anything else I'm not thinking of? KEYWORDS: Blue Widget DOMAIN: BlueWidget.org BUSINESS NAME OPTIONS: A) simply BlueWidget.org. We like this but do we lose some benefit of "Blue Widget" with a space on backlinks? **B) Blue Widget Foundation. Is this better because people will reference us by the keywords with a space "The Blue Widget Foundation", instead of "from the people at BLUEWIDGET.org"? ** Am I missing anything important here in the name? We just want to start everything off on the right foot. Thank you Moz. Just joined and my first post.
Link Building | | RetBit0 -
What Would You Consider a Good Backlink Profile?
I know there's no such thing as a perfect profile but when you're building links, do you try to maintain certain ratios such as: dofollow vs. nofollow exact match anchors vs. raw URL anchors vs. random anchors (click here, visit site, etc.) Thanks!
Link Building | | sbrault740 -
Guest blogging on a "network" of sites. Good or BAD?
Hi guys! We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate.... My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry. On a side note; All of these site have a very decent DA and show up well in Google... Thanks for any advice!!!
Link Building | | brettcohen0 -
Where I need to jump? Web OR Social OR Local Directories
I am working on patio umbrellas keyword to achieve top 3 ranking in Google. I have achieved top 30 ranking with help of on page optimization and want to achieve top 3 ranking with help of link building. Today, I was checking SEO web directories on SEOmoz. Now, I can't make any changes on live website exclude content. So, I have only one option to deal with link building. There are 3 sections over there including Web Directories, Social Directories & Local Directories. So, which is best one to improve my ranking on Google? If anyone have additional inputs for link building so eager to know that. I want to achieve top 3 ranking with my keyword by next 2 months.
Link Building | | CommercePundit0 -
"Links" page Value?
I was wondering, Is there any value in these days to advice clients to create LINK US or LINKS page with bunch of reciprocal links on it and solely for link exchange, I remember reading somewhere that, it is little useless in terms for ranking nowadays? Am I right? Thanks!
Link Building | | DigitalJungle0 -
When looking at creating a backlink strategy which is more important to look at, Domain auhtority or page authority?
Trying to see which one has more relevance when looking at back linking, if it;s what more important, Domain or Page Authority?
Link Building | | rvillanueva0 -
Is this a directory or are they selling links?
I came across a website that at first looks like an informational site, but they also have a directory. On their directory page, it says that if you would like a link placed in our directory email sales@site.com. Do you think Google would consider this a purchased link or a directory link? Can people get away with selling links on your site if you framed it as a "directory"?
Link Building | | SparkplugDigital0