Google website-links changing back and fourth

[ReneReinholdt]

Thought I might ask you guys if you have ever seen anything similar, 'cause I sure haven't.

I have a client who stumbled across a problem with his website links. Google change them back and fourth. one day one of the links will be called "iPhone 4 accessories" and some weeks pass and then it changes to " 4 accessories". Weeks pass again and then the iphone is back.

First I thought to myself that Google might have expanded the AdWords filter to include website-links.. But then I remembered that they were ordered by the EU courts to size that practice.. so that can't be it. Plus allot of his competition doesn't seem to have the same problem.

I have checked everything, the links, title tags, page titles exc.. and I acn't realt find any reason why this should be happening to him and I must admit I have never seen anything similar.

Any hints and pointers would be most welcome

[ReneReinholdt]

Honestly no.. and noone seems to know the answer (I ofcause havent tried to ask google). I have tried everyone from Search Engine Land, SEOmoz, webmaster forums, googles webmaster forums, other experts within the industry.. and noone seems to have any idea or have ever experienced it for that matter. What I wound up doing was:

1. make a new landing page for the subject and did a ton of link building paying close mind to the anvhor texts as always.

2. make a 301 redirect to the new page.

After some months the problem stopped.. I have however never found the reason for the problem. And no one seems to know the answer

[KeriMorgret]

Hi! Did you ever figure out why this was happening, or find a way to stop Google from doing this? I'm following up on older, unanswered questions in Q&A and wondering how this turned out. Thanks!

[caseyhen]

Hi LameMule,

Those site links are hard to control and really it's an automated process that Google uses to generate the title for those links.  My suggestion is to make sure that all your internal linking is set the way you want it to display in your site link.  My guess is that Google is coming across different versions of anchor text pointing internally to your page and then changing it based on that.

Casey

[ReneReinholdt]

are you sure we are talking about the same thing here? I'm not talking about adwords, while you seem to be

Check out my screenys in the iNet thread below

[ReneReinholdt]

Here is a before and after image:

http://damule.dk/Screenys/before.png

http://damule.dk/Screenys/after.png

These are the two states that Google changes between. one month it's correct next month it's all wrong and visa versa.

[oneticsoft]

when you setup a keyword add the exact match of it. read the google tutorial abbout setting kewords

[ReneReinholdt]

Not sure I get what you mean, could I persuade you to elaborate a tat?

[ReneReinholdt]

I might actually have a screeny back at the office, but i am out of town for the weekend, but I'll see if I can conjure one up when I get back to the office Monday

[Andy.Drinkwater]

Have you got a screenshot of this?

I have heard from others where Google has changed results in the SERP's myself

[oneticsoft]

iPhone 4 accessories, if you want to keep how it is you must choose and the exact match to keyword there are 3 types

iPhone 4 accessories

"iPhone 4 accessories"

[iPhone 4 accessories]

Try this and it will not change anymore