How is this achieved - SPAM

[pwpaneuro]

Hello everyone.

Here's my problem: I just searched for "link inside iframe counts for backlinking?" and on #5 there's a site that caught my attention because of it's Description Snippet.

http://www.freelancer.com/job-search/iframe-links-count-backlinks/

This page is totally irrelevant to my query if you take time and read what's on it, however it ranks well.

It's clever because the page contains all the required elements: one h1 with keyword in it, some short paragraph under it, similar links (totally irrelevant though), a selection of people who are supposed to be relevant to my question but they are not, all the good stuff.

I looked in the source code and i found this:

link href="[http://www.freelancer.com/rss/search.xml?keyword=iframe+links+count+backlinks](view-source:http://www.freelancer.com/rss/search.xml?keyword=iframe+links+count+backlinks)" rel="alternate" type="application/rss+xml" title="Latest projects"

Please take the time and look at this feed and you'll see something totally wrong here.

Could someone please explain how this works? I'ts a total spam however they managed to trick the system...

Looking forward to hearing your answers.
Alex

[de4e]

Freelance.com has 12,300,000 pages in index and most of them  are this type of pages, so it's very hard to monitor all keywords manually.  If only part of this pages works  - bounce rate to other doesn't matter at all, by the way they have page  "/jobs/iPad/" too.

User relevance still main goal for Google, but using statistical algorithm has some limitations especially for such rare queries. For more frequently and competitive keywords this tactic will not work.

Personally i think it's black hat with so many internal links and custom generated pages, because it hurt user experience, but using 1-3 such internal links is ok, and can positively affect positions in SERP .

[pwpaneuro]

Thank you Vladimir,

So this means that my query "link inside iframe counts for backlinking" is relative popular and they created content specifically for this querry, it was indexed by Google and because it has lots of internal links pointing towards this page it ranks?

Then another question is WHY freelancer.com would need such irrelevant traffic? They don't sell any ads, the bounce rate must be high because if people dont find what they need they'll leave fast...where are the google metrics people are talking about like time on site, bounce rate etc?

Then all we know about the white hat, user relevance is kids play?

Today is Friday the 13th and I might be in a bad mood but...this to me is such a BS I cant stop thinking about it.

Alex

[de4e]

It's done to get long term keywords traffic. When competitions is very low internal links are enough to rank on 1st  page. Below i've try to describe how they reach this:

1. Create the list of  keywords from keyword tools or site content data mining.

2. Create custom URLs structure for these keywords pages: /job-search/keyword/ =

3. Automatically create related links from all relevant pages with exact anchor text.

4. Content on this aggregated page is highly relevant to query and have enough internal links from other pages with high relevance. All such page are unique. Also quantity of content is much more then for separate items, so page indexing is easier.

5. Profit!

PS: It works rather good for sites with large number of pages in google index and large close-related pages clusters like freelance.com.

An one more point - they use rss search because Google likes fresh content and in this case newest pages are on top.