Advice on importing content please to keep page fresh

[ClaireH-184886]

Hi i am working on a site at the moment http://www.cheapflightsgatwick.com which is a travel news and holiday news site but i am trying to find out what is best reference content for the following section http://www.cheapflightsgatwick.com/humberside-airport

What i am thinking of doing to keep google keep coming to my section of the site is to import content, what i mean is, to use google for keywords such as humerside airport and have the stories appear on this page as well as writing my own content. I was thinking of importing content because it would help keep the page fresh without my original content become too old but i am concerned about this and not sure if it is the right thing to do.

i am concerned if i do this if my rankings would reduce because i am importing content and for people to read the rest of the story they will have to leave my site. i am also worried that google will reduct points for duplicate content.

can anyone let me know what i should do, if i should just stick to original content and not import it or to import it and if i should import it using google news how would i do this.

many thanks

[JohnW-UK]

Totally agree!!! Well said!

Especially with the move to the "social web" it is more important than ever before to create reasons to visit a website. Create something truly useful and unique that makes people want to come and tell there friends about it. Saying that this is hard these days but still do-able.

Ask yourself: Why should people visit my site? What's in it for them? Why am I different?

[ClaireH-184886]

as always kerri you have a good answer for my problems. i was also looking at these blod streams, sorry cannot think of the proper name at the moment, but where you can join a site and display some of their content but then they jump to another site and that is your traffic lost.

i will stick with original content

[KeriMorgret]

I'd step back and think "what would you do for your users if the search engines didn't exist". Don't make your sites quite so reliant on the search engines. Make them sites that people want to go to and return to even if the search engines didn't exist.

Stick with writing your own content and not duplicating across sites. I'd also really worry about importing content using Google News, as much of the news you find there is likely to be copyrighted.

What about conducting interviews with the workers at that airport and finding out what the best place to eat is? Where is the shortest security line? What is the secret to easy parking? When is the best time of day to catch a flight? There's a lot of things you could do to make that section have content that nobody else has.

[cfguti]

I think it's better write original content, always is the better way.

The conten to import is public? is it in another web? you can't obtain ranks for all these duplicate content.