Domains
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I am currently working on a huge website which ranks very well receiving 150,000 visitors every day.
I have been offered the chance to buy some more domain names which would suit my keywords in the current site. These domains as a keyword also receive huge amounts of traffic.
Would it be beneficial for me to do this....if so why?
Thanks
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I'm assuming the keywords in these domains are generic in nature?
There are two ways to go - 1) Build other sites on the domains and leverage them in some manner. This can become a huge task to manage - instead of promoting one site, now you have a whole group of them to deal with. If that's your plan, IMO this is a risky time to make a big investment - at least, not until we see how Google is going to implement the keyword domain changes iNET referenced.
- If the domains get direct navigation ("type in") traffic, they could be redirected to your primary domain. In that case, search becomes a moot point. But buyer beware - only the top quality domains get this kind of traffic in any volume -make sure the seller has reports to back up any claims and beware of traffic-boosting scams.
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Matt Cutts has been quoted recently stating that perhaps they give too much rank to keywords in domain names, so tread carefully as this could change.
Regards,
Andy
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