Site Structure
-
I'm confused about the best way for seo to set up the site structure . i understand the examples of the pyramid diagrams and how link juice flows, however does this mean that global navigation is not good? It appears the pyramid structure leads to the designated number of category pages (we'll use five) and they lead to the 5 content pages etc and some "superman pages" can be linked to from the home page but is this is global navigation or anchor text navigation and is gloval navigation acdeptable for content pages? Any input would be greatly appreciated. Thank you.
-
There are numerous approaches to the best SEO site structure. Some sites use a silo structure while others use a pyramid structure. A few basics:
-
user's should ideally be able to reach any page on your site within a maximum of 4 clicks from the home page. The fewer clicks the better.
-
your top content should ideally be available within 1 click of your home page. You can define your top content as your money page, the most popular pages, the newest pages, or as you deem fit.
-
internal linking is highly recommended. It allows users to drill down and locate relevant information when desired. Internal linking also provides more links to your most popular topics.
Global navigation is fine, but you do not want to overdo it. If you have a 100 page site, you don't want to provide navigation with 100 links. Some pages are more important, while other pages are less important. The most important pages should be easily reachable.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang - Is it needed even if the site is only one language
This topic came up in a discussion I had with a fellow SEO colleague, I don't believe it makes sense to have Hreflang if you don't have a second language but according to my friend they mentioned that it is great if your only targeting one country. Any opinions out in the Moz community? It seems like overkill to me
On-Page Optimization | | JonAlonsoCNC0 -
Classified ads site and thin content + titles
Hello, i have two questions. Issue 1 is that we are a classified ads site. I started thinking, analyzing why im not ranking even tho i have a lot more content than others and my backlink profile is also better. Googling the advertisements i see that 95% of it is duplicate content. People usually who advertise, add the same add to 10 maybe 30 sites. For google this is duplicate content. Any ideas what to do? I can manually edit ads, to write a bit of unique content, but that is not a long term startegy. Question 2: My titles are all the same - Unique Name - Keyword im trying to rank for. There is around 1000 of such pages. Should i mix the titles up or it is still better to have 1 keyword which will help me to rank?
On-Page Optimization | | advertisingcloud0 -
How to check code to text ratio of Mobile Site?
Hello All, How to check code to text ratio of Mobile Site? Thanks!
On-Page Optimization | | adamjack0 -
URLs and folder structure for an E-commerce
Hi there !-) I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions: 1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)? 2. Whats the better product page url ( the store has around 500) nailpolish.com/IMPORT/BRAND/NAME-OF-THE-PRODUCT OR nailpolish.com/COMPLETE-NAME-OF-THE-PRODUCT Whats the best recomandation?
On-Page Optimization | | SeoMartin10 -
Implementation of Rich Text Snippets on a e-commerce site
Hey Guys I'm working on the implementation of Rich Text Snippets , I have basically 3 types of page Product Page Category Page Homepage On the product page I'm going to implement the product scheme which seem relatively straight forward , I'm struggling a bit understand what can be implement on the homepage & category page if anything For the Homepage I was planning to use the organisation scheme http://schema.org/Organization using the object thing my question is can you use the image tag to try and get google to display our brand logo ? just like the author & recipe etc.. we sell branded goods so on each ideally for branded page we provide brand description and brand logo http://brokenscene.com/uk/brands/famous-stars-and-straps.html can you use any snippets or is it best to focus on just the products ? Ben
On-Page Optimization | | elbeno0 -
301 Redirect to mobile site effecting rankings
On my site I redirect users when on a mobile device to be redirected to my mobile version of my site. In the last couple weeks I added that redirect in my htaccess file. I just realized today that I am doing a 301 redirect. In the last few weeks my ranking have gotten lower. I am starting to think that because of the redirect my mobile site is not as optimized as my regular site and therefor is effecting my rankings. My question is how can I redirect my users to my mobile site but not use a 301 AND how do I get google to use my main site content for ranking on the mobile side. I want to go back to getting my search rankings on the mobile side using my main sites content. Can I simply remove the 301 on the redirect? Hope that makes sense.
On-Page Optimization | | cbielich0 -
Why is our site dropping in Domain Authority
Hi all, I have a question. I have been working SEO on our site www.betxpert.com for the last 4-6 weeks and I have been looking forward to seeing the new DA and PA numbers. However today, our DA is now 30...where it was 31 or 33 a couple of days ago. How come the decrease? I have only improved the site i should say... Hope someone can shed a little light on the issue... -Rasmus
On-Page Optimization | | rasmusbang0 -
Prioritize Cities Instead of Counties or Countries in Site Architecture
I am designing the structure of a large travel webiste and have the following problem. The obvious structure from a users perspective would be to structure locations as follows: Home/Hotels/Country/County/City i.e. Home/Hotels/UK/Lancashire/Preston The problem is, it is the cities that I need closer to the root directory, instead of countries and counties. If I did Home/Hotels/City or even Home/Hotels/Country/City There may be too many links on one page and google may think they're spammy. How can I get the cities closer to the root directory as they are the most important pages on the site. Even if I did a text based sitemap I would encounter the same problem. *scratches head! Thanks in Advance, Nick UPDATE_________________________________________________________ Sorry I may have phrased the question wrongly. I should have said that I need the city pages to be less clicks from the root directory, as opposed to their actual URL structure. Ideally, I want to be able to access the city pages before the county and country pages on the site, as they are more important. Thanks A Bunch
On-Page Optimization | | Townpages0