Creating new website with possible Url change (301 involved?)
-
Hi,
I am currently getting a web designer to upgrade my website.
I have built lost of links to my internal pages, should I get him to 301 redirect
example.com/about.html (old) to example.com/about (new)
OR
Is there any need for this once the page doesn't change to example.com/about-us?
Thank you in advance
-
I agree, run a new XML sitemap, get it installed into GWMT (Google WebMaster Tools), and verifying you aren't seeing any issue with regards to the site, crawl errors, increased 404's will also help your efforts! Cheers.
-
I'm assuming you are moving from an old static HTML site to something along the lines of a CMS with Drupal or Joomla based on your new URL structure example above.
Absolutely. If you don't 301 the old page URL's to the new locations and URL names - you will eventually lose all the back-link development you have been working on. Those old URL's will eventually return a 404 error in Google WebMaster Tools, and the link value and 'juice' will be lost..
Plan out an Excel spreadsheet and then work to map all the pages from your site to their counterpart NEW URL names. This way you will make sure to get all your pages mapped out.
You would probably also want to crawl your old domain (before the new site goes live) with a tool like 'Screaming Frog' or 'Xenu' which you can download online and is free (best part and great tools to have). This will help you find and extract all the pages in your site into Excel - ensuring you don't miss any in the mapping process.
I would schedule some time after launch, to double check each URL individually (with the old URL's from the Excel DOC from the crawl) when the site goes live, to verify that the proper page level 301's is in place and correctly working.
Hope this helps you out. You should be in good shape, if you follow these steps pre and post launch.
Rob
-
The answer is yes, you always need to properly 301 redirect the old URL's to the new URL's when changing making such a change. This will not only tell Google that the page has moved and pass on any link juice, but it will also prevent users from seeing old pages incase anyone has bookmarked your content.
Dont forget to update your sitemap also
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to shift my website to a new domain name, with my brand name. Would Lose rankings
hi, Currently i have a 18 year old domain name "www.jaipurdentists.com". I wish to shift to a new domain name "www.thaperdental.com". primarily because of two reasons: 1. I have a same name competitor with domain "www.thaperdentalclinic.com", the site gets benefited because of the brand name domain. 2. The new domain name "www.thaperdental.com" is better to remember and pronounce. Even if I redirect all web-pages, properly to the corresponding web-pages on new site. Should I go ahead with this? will it result in drop in rankings!
Technical SEO | | StutiTh1 -
High DA url rewrite to your url...would it increase the Ranking of a website?
Hi, my client use a recruiting management tool called njoyn.com. The url of his site look like: www.example.njoyn.com. Would it increase his ranking if I use this Url above that point to njoyn domain wich has a high DA, and rewrite it to his site www.example.com? If yes how? Thanks
Technical SEO | | bigrat950 -
Should I change the URL now?
Hi all, I have a client website that got hit in the latest algorithm update. It since appears that it had over 100 suspect links to it. I performed the Disavow procedure a few weeks ago via my Google Webmaster account, but have not received a message yet to say its been actioned. The majority of these suspect links go to one page. I am considering changing the base category (in Wordpress) to a different keyphrase and then submitting a new sitemap for indexing. This way there will be no actual link from a suspect website to a page on my website. Do you see what I mean? Will this help do you think? Thanks in advance.
Technical SEO | | BrandC0 -
301 redirects
Hi, I am a working on a new web site, and I want to redirect all the urls of another site (on a different host) to this one. According to both hosts it is "impossible" to do this for all urls. I don't believe that to be the case, but how do I do this? And, should both sites be hosted on the same server first?
Technical SEO | | vibelingo0 -
Is Buying Domains Good For SEO? Can I 301 redirect domains to an Original website?
I have a friend that purchased multiple domains related to their website. Each of these domains have the back ground of the original website and irrelevant content on them. Is is possible to redirect the various domains to certain pages on the original website. For example if the website is www.shoes.com and they purchased domains such as www.leathermensshoes.com and a few others related to the website. Is it SEO friendly to link the domains purchased to the original website?
Technical SEO | | TSpike10 -
301 redirects and Dynamic URLs
I just ran my first diagnostic and one of my primary immediate problems are duplicate titles and duplicate content. My guess it that because the root URL http://sitename.com (which has not yet been redirected to www...) has generated an entire tree of content which is identical to the tree rooted at http://www.sitename.com. QUESTION: Do I need to do a redirect simply for the root url (sitename.com -> www.sitename.com) or do I now need to develop specific 301 redirects for each of the sub-nodes/pages? ie sitename.com/?q=about-us -> www.sitename.com/?q=about-us sitename.com/?q=our-team -> www.sitename.com/?q=our-team etc.
Technical SEO | | Barrycliff680 -
Wordpress URL weirdness - why is google registering non-pretty URLS?
I've noticed in my stats that google is indexing some non-pretty URLs from my wordpress-based blog.
Technical SEO | | peterdbaron
For instance, this URL is appearing google search: http://www.admissionsquest.com/onboardingschools/index.php?p=439 It should be: http://www.admissionsquest.com/onboardingschools/2009/01/do-american-boarding-schools-face-growing-international-competition.html Last week I added the plugin Redirection in order to consolidate categories & tags. Any chance that this has something to do with it? Recs on how to solve this? Fyi - I've been using pretty URLS with wordpress from the very beginning and this is the first time that I've seen this issue. Thanks in advance for your help!0 -
301 Redirects Change?
Hi, Mozzers- I've noticed pages that are getting 301 redirected are staying out there longer. It used to be that you would implement a 301 redirect and then after a couple of months the old page would disappear out of Google's index. Over the last couple of months I've noticed pages lingering, popping up.... What gives? Thanks in advance! LHC
Technical SEO | | lhc670