Google+ and Google Search Plus Your World. Are the results served actually the best results?
-
I recently started a discussion on Google+ and thought I would get some feedback from the SEO community.
https://plus.google.com/106060287111641282262/posts/Hpak5R6uY47
This article suggests that Google Search Plus Your World does not improve search quality for users. When a search is performed, I can imagine that results would be skewed to Google+ content and +1s from people in your circles. Doesn't this mean that if you only follow not-so-influential people who share and +1 not so quality stuff that your new "world" results are just going to be low quality? Doesn't this mean that SEO and traditional linking methods are dying? This would mean that the bigger chains will have more advantage just like what happened after Panda. How does the small business compete with this?
Any insight would be of super appreciation.
-
For now, I don't see any changes needed to traditional linking methods. Most people who are not marketers probably are going to be slow to use Google Plus, since they've already invested their time into Facebook.
You should always be building links to your site as if search engines didn't exist anyways - that's just a good practice for link building. You should be getting links on topical sites where your target audience already is.
Even if Google Plus does somehow get anywhere near the amount of users as Facebook, I just think the privacy issues and monopoly issues will surface. That will force Google to ease up on the forced exposure of their own products in order to make it look like they are being fair in the eyes of the Government.
But, stranger things have happened!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Searching For LinkedIn Ad Agency
My organization is looking to do paid social on LinkedIn but we are having trouble locating a agency that can handle our unique needs. Does anyone have a recommendation for an agency that specializes or has had success with LinkedIn advertising?
Social Media | | inhouseninja0 -
Google Plus Company Page Verification
Hi How do you test successful G+ company page/publisher integration/verification if using the less technical methods such as linking between the Home page and the G+ company page instead of adding code to the head section? Since i take it the google structured data testing tool cant work in these cases since no code on the head section ! Is it best to add the code anyway ? I note my clients still not achieving a knowledge graph card/section in the search results for a branded search but i have heard that doesnt come until you have at least hundreds of followers and/or G+ interactions. All Best
Social Media | | Dan-Lawrence
Dan0 -
'Google+ gmail bias' as explained by Rand doesn't seem to work
One of the reasons we are using Google+ is the email via gmail bias. Rand says the following about this mechanism: Gmail is another way to get this same sort of bias. You can see it in there if you're logged into your Gmail account, and you can see "Hey, I'm not following this person on Google+. Oh, we've exchanged emails, so they're showing me these results higher that they've +1'd." We just started using Google+ and are determining which email address to use for this functionality to work. Of course we need to use the email address which we use for customer contact, but it's not very obvious which one that is from a Google+ bias point of view: We are using Google Apps for email hosting. We log in with our 'backoffice@company.nl' email address, which no customer of ours will ever know about. And we send emails with this backoffice account on behalf of our info@ourcompany.nl email address, which is the email address we use for all our customer contact. Both of these email addresses are 'users' of this same Google Apps account. Emails sent to info@ourcompany.nl also appear in backoffice@company.nl. So we actually never login to info@ourcompany.nl, everything is being done in backoffice@company.nl. But for the outside world (our customers) it's all about info@ourcompany.nl. Which account should we use for making our company Google+ Page? The 'backoffice' one, or info@ourcompany.nl? I have been testing to find out which account offers the bias, but neither of them showed any sign of this. I hope somebody can help me out here. Wouter Olthof
Social Media | | Smeets-Graas0 -
Can I filter the results of an user comparison by language/country?
Is it possible to filter the follower list after comparing the followers of 2 twitter accounts? E.g comparing Twitter acc. A and B, select followers of both, receive follower list --> no language/country filter available. Any chance?
Social Media | | lcourse0 -
Same posts on facebook and google+. Is this a problem?
I plan to publish same posts on facebook and google+. As they are in 10 different languages, I would rather not make modifications for facebook and google+ respectively. Do you see any problems with this? Do you think it matters whether I first publish on google+ or first on facebook? Any problem if I publish posts on one social media account which I already published in another social media account for another company of mine some months ago? thanks
Social Media | | lcourse0 -
Social media and google
Do you need exact url brand match to get the benefits of social media noise in the google organic rankings? EG: twitter.com/brandname facebook.com/brandname my url extensions have my brnad but other words in, if i get noise does my website stil benefit in the rankings because it has the url in the profile? or do i need exact match in the url?
Social Media | | pauledwards0 -
Whats more beneficial - Google+1 on your website or Your Google+ Page
Hi From an SEO perspective what is the most beneficial getting +1 of your homepage or trying to get customers to click on your actual Google+ Page - or are they linked in some way? As the importance that Google are/will place on this cannot be ignored My concerns regarding Google+ are that I believe in the UK at least, most active consumers are not on Google+ (not sure what its like in the USA) many may not even have a google account, especially of their email is with the likes of hotmail or aol. The people who are using Google+ are other companies, web pros,marketing pros etc and not your target audience in many cases
Social Media | | ocelot0 -
What's the best way to get links from images?
I have a few images that I have taken recently and I was wondering what might be the best way to use them. Ideally I would like to get a few links or some interest via social networks. I know I've a few options including: adding images directly to the website adding images to Flickr or similar adding images to Google+ adding images to Facebook adding images to twitpic or similar I was also intending in keeping some images to include directly in posts. Should I concentrate posting images directly on the site or use social networks? Which social networks work well for images? How can I use images to get links?
Social Media | | andywozhere0