GOOGLE Rankings
-
We built a site for one of our clients about 3 years ago and added Meta tags to each page of the site. But when you do a google search on the keywords the site still does not come up. I thought it would be spidered into the system by now. Web Site - www.specialtysealgroup.com Let me know what we can do to improve our GOOGLE rankings.
-
I think you need to be clear that by Meta-tags, you're referring to meta-description (and title). I agree, getting these right can make a real difference. With a compelling title and meta-description you can get more than your fair share of traffic, even if you don't rank #1! All you need to do it get the searcher to believe that they are going to find what they're looking for!
Meta-Keywords is probably best ignored. I believe there is a risk that Bing make use an over-stuffed meta-keywords tag as a negative signal.
-
Meta tags are not totally unimportant. They do help to theme and page and can clearly add click through rates if they are well written with a clear call to action. However they will not get your site ranked on its own. As others have mentioned you need to undertake a clear and focus linking building campaign to the homepage and subpages of the sites.
-
Meta keywords are being phased out - it was a good way to keyword stuff and influence the prehistoric search engines but these days Google, Bing, Yahoo, Blekko etc are quite savvy & ignore these often-manipulated tags.
-
Setting your keywords meta-tags isn't going to help. Take a look at the the Beginners Guide to SEO for a good overview of things you need to consider to get your page ranking.
The website has a very low domain authority which suggest that some additional links would be a good idea! The guide covers link building and why this is important.
-
Dave -
While your question is a bit vague, here are some things to check out: their are quite a few more factors that affect search rank than meta tags. Check out this site for more Google ranking factors.
Also check out Google Webmaster Tools, and you can check out anything that might be plaguing the site. You can also add your xml site map there.
Good luck,
Drew
-
Hi Dave
From what I can see the site is in the Google index after I searched info:www.specialtysealgroup.com
A quick search in OSE shows me that you only have 2 links pointing this page a PA of 19 and DA of 8
Your clients competitors will no doubt have much higher PA/DA and lots more links to their pages, and therefore Google will value these pages more than your clients.
I recommend you consult a reputable SEO agency to discuss a link building campaign.
-
The site has very low domain authority (a measure of inbound links).
I think you'd be best served to do some link building for this site. It will not rank for any competitive keywords without more links from quality websites.
Links are how Google decides a site is worth ranking for a relevant keyword.
If you're new to link building, I'd start here: The Professional Guide to Link Building.
This post, originally from YOUmoz but promoted to the main blog back in 2008, still holds a lot of value as well: Link Building Notes of an SEO Kindergartner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News error in Google Search Console
My google search console states some errors as below: 1. Article fragmented Some of the urls in this error are the category urls. How to make google bot understand it is a category not an article? 2. Article too short In fact the article is quite long. I do not know why this is happen... 3. No sentence found In fact, there are a lot of sentences Please help!
Intermediate & Advanced SEO | | binhlai0 -
Google + and Schema
I've noticed with a few of the restaurant clients I work with that Schema isn't contributing at all to their SERP -- their Google + page is. Is there any way to have more control over what Google is pulling to help make UX better? I.e. showing photos of the restaurant without a logo, etc.
Intermediate & Advanced SEO | | Anti-Alex0 -
Is it possible to rank in google mexico when you don't have a local site?
Hello, someone is asking me why we don't rank in google mexico search engine. I mentioned we don't have a google mexico site, but have a USA site, so we may rank, but not as well as if we had the mexico site. IS there anyway to improve rankings or tips? THanks! Laura Robinson
Intermediate & Advanced SEO | | lauramrobinson321 -
Why I am loosing my ranking?
My website is lonestarperio.com, I am loosing my website ranking, Is SEO agency doing any black hat SEO or doing anything wrong to my website?
Intermediate & Advanced SEO | | bondhoward1 -
Google Places Listing Active In Two Seperate Google Places Accounts?
Hi is there any issues with having a google places listing in two seperate google places accounts. For example we have a client who cannot access their old google places account (ex-employee had their login details which they can't get) and want us to take control over the listing. If we click the "is this your listing" manage this page button - and claim the listing, will this transfer the listing to our control? Or will it create a duplicate? Are there any problems having the listing in different separate accounts. Is it a situation in which the last person who manages the listing takes control? And the listing automatically deactivates from the old account? Do all the images remain aswell? Thanks,
Intermediate & Advanced SEO | | MBASydney
Tom0 -
How to rank for difficult terms
I am helping launch a new business venture that sells oak furniture in the UK. The key product terms are along the lines of; oak bed
Intermediate & Advanced SEO | | pretige12
oak dining table
oak chairs etc which are very popular search terms. Im used to being able to hang of local or branded search which arent available in this project. The domain is around 12 months old, it has few inbound links which we are working on now with an overseas freelancer (keeping an eye on them). The pages of the site are unique-content rich and the titles and other meta boxes are ticked. What else would the experts recommend?0 -
Quick ranking boost
Hi, What is hte quickest way to get up the rankings for a particular not hugley competitive keyword ? Thanks,
Intermediate & Advanced SEO | | Prongo0 -
Does Google Use Security Seals As A Trust/Ranking Signal
There are quite a few secuirty seals/site safety tools by some big antivirus/trust companies Mcaffe site secuirty, verisign etc. Does Google, or any other big search engines use these as a trust/ranking signal?
Intermediate & Advanced SEO | | rhysmaster0