Google adsense what is the best way to display the ads
-
Hi. I am using google adsense and trying to find the best way to have them on my pages but being knew i am not sure the best way to lay them out.
I am playing around with the pages and would love to see some good examples of adsense pages that work.
If anyone can give me advice on the following page and let me know what is wrong or right with this page to help me understand where i am going wrong, then that would be great. I am trying to sort it out so each page is set out the same.
http://www.cheapflightsgatwick.com/news/easyjet-news/easyjet-tell-disabled-man-to-get-off-plane
-
hi keith, i have changed this page here http://www.cheapflightsgatwick.com/news/leeds-airport/leeds-airport-celebrity-cheap-flights-airline-new-route
i have moved a google adsense to the left of the content and it looks better but not put any on the top bar because after reading what was suggested on here. i found that people are complaining about having adsense at the top of the page.
do the links count as part of the three ads allowed on the page or is this seperate and also would it be worthwhile having a google search on my site
-
Testing is definitely the key here. You need to find out what's going to work best for your site and your visitors. Take advice, and make the best first guess you can but don't be afraid to test other ideas. It can be revealing!
Keep an eye on other factors too - you don't want to damage visitor engagement by making the ads too intrusive etc...
-
Show the MPU (square) unit on the left side of the content, not the right. Just have one unit, not the double-decker. Remove the left sidebar unit. Pace sitelinks in the sidebar or top navigation. Have a wider unit at the bottom of the content page. Split test 4 different colour palettes to see what works best.
That's a good starting point.
It's all about experimentation and testing for results. There's no real golden answer - you have to find it out for yourself by seeing what works for your site.
Good luck.
(I'm a former Google AdSense employee).
-
thanks for this
-
I have no experience in adsense, but wanted to let you know that just today Google announced it is looking at pages with too many ads above the fold. Read this for more information, and keep it in mind as you plan out where your ads are.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anybody know of a reliable website phone call lead tracking service that integrates with Google Analytics?
We are trying to get more detailed data about where direct website phone calls are coming from (not just Adwords call extensions). We know there are a few services available that do this. However are there any recommendations for a reliable one? We would like to show our clients Google Analytics conversion metrics that shows incoming phone calls from different campaigns.
Conversion Rate Optimization | | RosemaryB1 -
Modified broad match vs phrase match strategy - Google Adwords
Hi All, I am looking through a client account that is very mature (10+ years running) on Google AdWords. As soon as it became available, this client adopted a modified broad match (MBM) strategy and has removed all phrase match and exact match keyword types. The account has hundreds of thousands of active keywords. Over the past few years, the CPCs have been rising. While I know that market values of keywords in general have risen consistently year after year, I speculate that this client is actually causing their own prices to go up faster than they should. I have a couple of questions regarding strategy that I am considering that I want to know if anyone else has any experience with... by having many MBM versions of the same keyword, is it possible for cannibalization to occur for most of the variations? Example query: new red running shoes
Conversion Rate Optimization | | dsinger
variations Ad group 1: +red running shoes, +red +running shoes, red +running +shoes, red running +shoes
variations ad group 2: +blue running shoes, +blue +running shoes, blue +running +shoes, blue running +shoes based on the logic of MBM, the possible matches to this query from the available variations are +red running shoes, +red +running shoes, red +running +shoes, red running +shoes, blue +running +shoes, blue running +shoes. So, if the performance of those blue variations trump the more closely related red variations, this searcher may actually see an ad about blue running shoes, even though they have indicated they are more interested in red. in terms of cost, I would anticipate that MBM keywords are more expensive than their phrase match counterparts. can anyone confirm or deny this? My thoughts are that with several years of actual search terms being collected, this client should be able to do a great job of covering almost every variation of keyword that customers have used and create a strong list of phrase match keywords to satisfy all relevant queries. MBM keywords seem like they are a lazy way of getting traffic at a higher cost that can actually cannibalize close variations that exist in the account, causing the wrong ad to be shown based on matching/relevancy and a higher price CPC in the long run. Thoughts?1 -
Rich Snippets not showing up in Google
Hello everyone, Can anyone figure out why my Rich Snippets aren't showing up in Google searches: Their webmaster tool displays it perfectly, but I never see it in search results: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.cleanedison.com%2Fcourses%2Fbpi-building-analyst-envelope-shell-combo%2F Perhaps it's only my IP? Any insight would be great. Thanks
Conversion Rate Optimization | | CleanEdisonInc0 -
Google Merchant/ Googlebase Images at top of SERPS
Hi We are based in the UK and the new merchant rules have recently been applied here. We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping? Thanks!
Conversion Rate Optimization | | Jonnygeeuk0 -
Can using the Google Keywords tool and/or SEOmoz cause problems for my company's IP address?
I just started with a company a few weeks back, working on-site doing SEO work. I've been using SEOmoz as well as Google Adwords' Keywords tool. I just got a message from one of our reps saying that people at the office (and this is a huge office) have reported tons of CAPTCHAs being thrown up frequently. I told them I had been running searches with Google Keywords tool and SEOmoz, but would that really cause that much of a problem? Is there anything I can do in order to fix this, some keyword finders that won't get me in trouble, etc.?
Conversion Rate Optimization | | SmokewagonKen0 -
Google Analytics - Goal tracking question
If my form starts on domain1.com/leadform/html and the confirmation page is on Domain2.com/confirmation.html can I still set up GA goal conversion tracking?
Conversion Rate Optimization | | TheGrid0 -
CRM, CRO and Google Analytics
Hi, I am making a paid marketing, and organic too, at the moment i am promoting a small product, peoples are signup every day, but i cannot meassure from which keyword which signup(CRO) do you know any software or something like that, to use together with google analytics and google adwords, and to monitor conversions and to know which keyword is bringing me sales and which not. Tell me any how to guide, a software to use for this etc.. help me if you are doing this job. THanks
Conversion Rate Optimization | | leadsprofi0 -
Why does Google only show the review stars for some listings in the Places results
I have a client who shows up in the Places results for his targeted keyword phrase, but one of his competitors' listing shows 5 gold stars next to the reviews which causes him to stand out visually. I was under the impression that at one time the stars only showed for listings that had official Google reviews, but the other listings in the results also have "Google Reviews" but no stars.
Conversion Rate Optimization | | joshualfink0