Keyword Ranking Fluctuation
-
Hi,
In campaigns, every week we found a big keyword ranking fluctuation.
For Example:
This week SEO MOZ campaign shows one keyword on 23 position and keyword change number shows 13 position down. When i have checked manually its showing on 13th position. Can you please tell me why its happen?
Waiting for your reply
Thanks,
-
Like the approach you take to smooth things out, and agree that client education is important.
I hope that my clients focus on KPI's that really matter to their business (conversions!) and not get bogged down chasing rankings! Although it is important for them to understand why ranking matter and how we track them.
If you see negative changes in keywords that were getting you good click-throughs/conversions then you need to do something about it.
-
Yes, the manual searches are de-personalized.
Almost without exception, each data source is different on each occasion.
-
If you're manually checking you need to remove personalisation other wise the SERPS you see will more than likely be different to the one that SEOmoz (or any other ranking tool sees).
-
I think you should look at any single rankings report -- or even a group of them -- much as smart politicians look at public opinion polls: as snapshots in time subject to random variation
** What matters most are broad trends over time using a variety of data sources. **
I favor a "poll of polls" approach.
Here how I do reporting for a sophisticated client:
- monthly reports on just ten keywords
- data from three sources: SEOMOZ, Raven Tools, and a panel of 5 geographically dispersed people in the US doing depersonalized manual searches using the same devices, IP addresses and browsers each time
- attach equal weight to each of the three data sources
All this smooths things out and you can more readily see the trends.
Like so much else in SEO, client education is the key. When I explained to the client what I was doing and why -- it really helped gain trust and move the relationship to a new level.
-
Agree with the others. Don't worry too much about fluctuations - it's when you don't bounce back up again that you need to be concerned. Keep an eye on overall trends, and for competitive keywords keep a close eye on the competition.
Look out for new-comers in the SERPS, and look out for new content. fresh page can out-rank older pages but may weaken over time.
Don't fall into the trap of thinking that the job's done once you achieve a high ranking. You need to stay ahead of the competition.
Good luck!
-
I have experienced big fluctuations in Google.be.
Don't worry to much regarding this issue, try to produce higher relevant content, and it will solve the situation (that is what happened with us).
I hope that hepled,
Istvan
-
Where are you checking, Google?
Fluctuations are bound to happen at any time. Algoritms change constantly, competition make campaigns to move up the ladder. It also depends from which country you're searching the term. All these things create a factor in your positioning.
I see it happen all the time. One minute i'm number 1, and the next hour i'm number 50. Tomorrow i'll be number 5. To remain consistent with a search term, you need to keep making more linkbacks, internal links, content etc etc etc... it never ends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking - UK or Localised?
The MOZ rankings are based on a GOOGLE UK search, when in reality when someone does a search on Google, the results, by default, are localised (based on the City IP). We need to see where we rank for a local search (Leeds) and also for a UK search?
Moz Pro | | Morch0 -
Ranking Report
Hi! Can you please tell me why ranking report showing No data at page authority and link to root domain. Does it mean SEOmoz not completed the report? Please check my attachment here with. Thank you in advance. Nodata.jpg
Moz Pro | | Webworld_Norway0 -
Is Anyone Else Having Problems With The Ranking On Pro Tools?
After checking them from the report I was emailed, some of them seem to be incorrect, or is it something my end? To be fair the majority of them are correct, I'm just querying it.
Moz Pro | | JonathanRolande0 -
Are seomoz ranking in jeopardy?
A few weeks ago Raventools announced that they would no longer be able to provide tools based on the adwords API, then withdrew that. Rand commented on a thread here discussing that and made similar noises. Today Raventools made an announcement as SERP tracking with wording that sounded a lot like it had more than a little influence from Google. Would I be really paranoid to be wondering whether the Rankings tools in seomoz could be at risk?
Moz Pro | | matbennett1 -
My website does not ranking for targeted term
Hello Friends, My website was ranking well with reputation management term in google.com suddenly its drop in ranking and it gone from top 500 now. i run many tool and check the details but i am not able to find out any reason for drop in ranking. domain:http://reputationmanagements.com/ any help will be appreciated please help me out. thanks in advance.
Moz Pro | | Vishal1110 -
How do I delete my old keywords in the Keyword Difficulty Tool?
I'd like to clear all my old keywords out and start from scratch. How do I remove them?
Moz Pro | | shawn810 -
Rankings failure?
The rankings for all our keywords, and for our competitors as well as us, according to SEO moz have all but completely dropped off the radar. For the vast majority of the keywords, both us and our competitors are showing as not even in the Top 50, despite previously being top 20, first page and top 3 for a large number of them. What's happened? Would this be due to Google, or has some sort of error occurred seoMoz's end? The rankings have dropped so badly for all four websites I can't believe for a second they're real. Thanks.
Moz Pro | | JetBookMike0 -
How to track keyword performance over time?
The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?
Moz Pro | | mhkatz0