Meta Tag Writing
-
Does anyone have a source for Meta Tag Writing?
-
Copyblogger has some great advice on headlines/titles and copy-writing in general.
I'd recommend: How to write magnetic headlines
There's lots of advice out there, I've just not found a really nice single source for search snippet copy-writing and optimisation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Writing cornerstone content for a shop (eCommerce) website
Hi there I am trying to optimise my site to the best that it can be. Since the most recent Google updates, everything that I reading is saying cornerstone content with lots of valuable content is a really good strategy as it tells Google what is the most important content on your site. Writing articles that are well structured and have give the user a detailed overview of that subject. Lots of top SEO's are saying 3000 words plus on these pages. My question is, how do I go about this with and eCommerce site? Obviously that majority of the keywords that I want to target are product related and these are the pages that I want to come up in the search. How do I go about creating cornerstone content for these pages? I am thinking that one of my cornerstone pieces of content would be "The Ultimate Guide to [my main product category]". But that product has numerous products related to it, all of which have their own keywords, so how would this help the products to rank? The site had two main product categories, with numerous products under each of those categories. The two main categories are targeting my best performing keywords, but currently the landing page for these is the main product category pages. I am really struggling to work out the best strategy here. The content that I have on my actual products pages is comprehensive and covers a lot of detail about that particular product and has started to rank for product keywords, but I am guessing Google wouldn't consider that to be cornerstone content. I hope this make sense. Any advice anyone can give would be really useful. Many thanks in advance
On-Page Optimization | | Clojobobo1 -
Colons in title tag?
Does Google view the colon as a keyword separator like it does with the pipe (|) character? Currently, our site automatically constructs the title tag based on the page name given by the user. Long ago, we started using the colon character to visually separate the brand & model of the product from the size, and as a result, all of our title tags have been constructed this way. This was done more to make it easier to read for humans than for search engines. My question is - should I consider getting rid of the colon from our title tags? To give more info, our website sells tires. So, for any given model of tire, there might be 25-100 different individual sizes. The tags are constructed as follows: (brand)(model) : (size). Here's an example from our site: GENERAL ALTIMAX ARCTIC : 225/45R17 91Q The brand is General Tire, the model is the Altimax Arctic and the size is 225/45R17 91Q Since this entire string really constitutes the full product name, should I remove the colon so that Google views it that way? Or, since I have used a colon instead of a pipe, will Google simply ignore it and treat the entire string as one keyword phrase?
On-Page Optimization | | kcourtem0 -
Writing Service/Product Descriptions
Hi, I work for a site that allows people to book a variety of different services in different locations (mainly hair and beauty related). The site is still in development so I can't link to it I'm afraid. My colleague is about to start writing these descriptions for each of the beauty salons we have signed up and I thought I'd take the opportunity to check what everyone else thought about these descriptions. As far as I'm concerned, a near perfect example can be found at http://www.toptable.co.uk/fishers-in-the-city We have about 100 words at the most, so I was thinking that as long as we get in the name of the salon, the location (being more descriptive than the general area our services search function allows for) and the USP of each salon - their specialty services. Is there anything else you'd include? Foremost, I want this to be as descriptive as possible to offer more detailed information about the salon. Thanks!
On-Page Optimization | | LeahHutcheon0 -
Duplicate meta descriptions
Hi all, I'm using Yoast's SEO plugin and when I run a On Page report card here on SEOMOZ it says there are 2 descriptions tags I've been trying to fix this but can't (I'm new!) Anyone any ideas on this? Thanks Elaine
On-Page Optimization | | elaineryan0 -
H1 tags in WordPress - could someone clarify this please?
Hey there. I am building a site and am confused by the whole H1 tag thing in WordPress, perhaps someone could clarify please? When I generate a new page or post I of course enter the page or 'post title' which generates following HTML code class="title">Used Containers So I was thinking, ok great now I have a H1 tag! Great...But no, according to the Yoast plugin (which uses a company called Linkdex for it's on page analysis) I don't have my keyword 'Used Containers' in any of my headings. I then experimented by adding another H1 heading of 'Used Containers' in my WordPress page copy area and saw that it shows up written in my page source as Used Containers (so without the class="title"> bit in my first H1). Could anyone be kind enough to explain: The difference between the two and any known impact on SEO. What is the proper way of optimizing H1 tags in WordPress? Thanks so much!
On-Page Optimization | | Wallander0 -
Title Tag Over Optimization
Hey, I've read that adding the company name to the title tag was a waste of space since the more words the less weight each one has, with all this over optimization preventive measures, should I rewrite the title tags format with company names? and if so should it be (company name): (naturally organized keywords) (naturally organized keyword) | (Company name). or can I keep it just naturally organized keywords Also I used to do (keyphrase) - (keyphrase) instead of commas, should I fix this? I asked this question on Randy's post http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday but didn't really get an answer. Thanks!
On-Page Optimization | | nrv0 -
Canalogical Tag
Hello, I wanted to have a clean url for example : site.com/producta and our web developer installed this module which does this great. However there are now two products one with unclean url for example sit.com/productaxmlayoiadkja and the clean one - on both pages page it says: <link rel="canonical" href="http://www.site.com/producta">Is this correct? Reason being is I'm aiming for the long tail and the site is not getting any visitor although we have unqiue 250 products+ and getting less then 20 visitors a day after almost a year! I would appreciate any help because I'm getting in real trouble because the site is performing so badly!
On-Page Optimization | | reallyitsme0 -
Meta refresh - nojavascript url
seomox is telling me that I am getting a page that is not being indexed or crawled and since the crawl status code is 200 and there are no robots the meta-refresh url must be the problem. the meta refresh url is different than the on page report card url as it's the nojavascript url which my developer says should be ok. see his comments below. The is redirecting to http://mastermindtoys.com/store/nojavascript.html only in case if the JavaScript is disabled in the client browser. This is the right way to do it, I don’t understand why this might be a problem, otherwise MM has to implement Noscript pages that have a real content. I didn’t get what’s wrong about accessibility. The code 200 means it is accessible, and yes there is nothing to access if JavaScript is disabled on browser. I think there are no modern retail sites that would do any sensible business with the scripting disabled in browsers.The H1 is really present 2 times and second occurrence can be removed, though I highly doubt about importance of this change.Regarding duplicates – what URLs are considered duplicates? Can you please send me examples?I am not aware of canonical URL problem for MM site unless we consider old .asp links as duplicate links of the canonical product pages. I would appreciate if SEOMoz gave us an example what they mean.I suspect that the page is not getting indexed as a result of this or I'm just not getting a good score. Which is it?
On-Page Optimization | | mastermindtoys0