Predictive SEO
-
Hello all,
I am trying to perform a predictive competitive SEO analysis to estimate what I will need to do to surpass my competitors. I am unsure of how to do this and would like some advice or link to an article. What I am trying to do is predict where I can rank in three months, six months and one year as well as what I need to do compared to my competitors. Specifically also to estimate how many links I would need to acquire to both my page as well as domain. I have already pulled my competitors domain links, page links, and age.
- Adam
-
Adam151
I am unaware of any methodology around predicting results in SEO. The reasons behind this are myriad, not the least of which is the fact that while you are improving your page/domain, any good competitor will be doing the same to some greater or lesser degree. So here is my suggestion for you:
First, go through your site and insure that your on page SEO is as perfect as is possible.
Look at what your competitors link profiles and see what links you can pick up.
You can look at the 2011 Search Engine Ranking Factors on SEOmoz. Knowing that most in SEO believe this to be about what most impacts your rankings, you could devote your time to each on the basis of their effect. Such that, Page level link metrics and Domain level Link authority features take up nearly half of your resources.
I suggest running a campaign and throwing in your top three competitors so that you have a good idea as you move as to what is taking place. By tracking what causes the moves, you will no better going forward.
Look at what is being considered more and more important by the SE's. Things like freshness (QDF) and being sure your local is full on perfect. Remember there is more than Google and insure you are also in Bing Business Portal and in Yahoo Local.
With all of that, then tracking the changes for impact, you might later have a better predictive model.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO and Indexing via a Document Reader
My questions are in regards to Google being able to index PDF's and Images that are viewed from a document reader. The website offers visitors that login to view a variety of documents including PDFs and images. Will Google be able to find and index these documents so they can show up in search results? Will the PDFs show up in search results and will the images show up in search results? Will Google be able to find and index these documents so they can show up in search results? Will the PDFs show up in search results and will the images show up in search results? Will the PDFs show up in search results and will the images show up in search results? How does the document reader affect the SEO of the website? How does the login affect the SEO of the website? Thank you, Joey
Intermediate & Advanced SEO | | JoeyGedgaud0 -
AJAX requests and implication for SEO
Hi, I got a question in regard to webpages being served via AJAX request as I couldn't find a definitive answer in regard to an issue we currently face: When visitors on our site select a facet on a Listing Page, the site doesn't fully reload. As a consequence only certain tags of the content (H1, description,..) are updated, while other tags like canonical URLs, meta noindex,nofollow tag, or the title tag are not updating as long as you don't refresh the page. We have no information about how this will be crawled and indexed yet but I was wondering if anyone of you knows, how this will impact SEO?
Intermediate & Advanced SEO | | FashionLux0 -
Business Listing sites SEO
How websites like justdial, askme, indiamart, tradeindia do their search engine optimization? Is it different from normal seo? please help
Intermediate & Advanced SEO | | Obbserv0 -
Mentions or citations any SEO benefit?
Hi If my site gets mentioned on a site with the web address written out but not hyper-linked do I still get some SEO value from this or is it not giving any SEO benefit? Thanks Sean
Intermediate & Advanced SEO | | MotoringSEO1 -
What would your Seo tactic's be for this
Hiya guys... Just a quicken, So my forum, talknightlife.co.uk is currently 10th on google for "nightlife forum" I have about 15 back links, 26 page autority. Now what i'm trying to do, which everyone else is doing, is trying to move it up a couple of spots maybe to 5th or something. What would your tactics be, I'm disregarding all the crap I read in the forums etc, you guys on here tend to have the best explanation. Let it rip 🙂 Cheers guys Luke.
Intermediate & Advanced SEO | | Lukescotty0 -
Optimal URLs for SEO and UX
We are considering restructuring the URL scheme on one of the websites we maintain. We have a few options. Currently news article URLs are as follows:
Intermediate & Advanced SEO | | Peter264
http://domain.com/news/1234/article-title-name/ Download section URLs are as follows:
http://domain.com/downloads/files/1234/file-title-of-download-here/ Forum URLS:
http://forum.domain.com/forum/topic/1234/title-of-forum-topic-here/ We feel that these are a bit too long for both SEO and user experience. We want to remove as many directories from the URLs as possible. From experience, what do you recommend changing for the example URLs above? We have some ideas below...and we need to keep the ID in the URLs...however I know this is a little frustrating. Some ideas we have for news articles:
http://domain.com/news/article-title-shorter-1234
http://domain.com/article-title-shorter-n1234 Some ideas for the download pages:
http://domain.com/downloads/file-title-shorter-d1234
http://domain.com/downloads/files/file-title-shorter-1234
http://domain.com/file-title-shorter-d1234 Some ideas for the forum URLs:
http://forum.domain.com/topic-title-shorter-t1234
http://forum.domain.com/topic/topic-title-shorter-1234 What do you think of these suggestions? Any other URL ideas? Recommended URL length? The purpose of is question was to find the perfect URLs for the site we are working on; your thoughts, suggestions and tips are very much appreciated.0 -
Seo for mobile and apps
I have a client with a website who's URL is a very common name (most people say this phrase daily). My questions are: How would you best SEO for this site given the common nature of their URL They want to move to mobile and are wondering if their mobile site needs different SEO then their main page Is there a way to SEO apps?
Intermediate & Advanced SEO | | StreetwiseReports0 -
SEO for Log in Sites
Hello, I just lunched a website where you have to sign up and to log in in order to use it. So I have the home, also a blog but then the rest of the pages are let's say it "hidden".How would you do the seo for it? I have been cheking facebook, foursquare and some others and they use different approaches. Facebook uses the same description in every single page for example. My site is similar to foursquare users have profile, stats, history, ranking. Well, what is your advice?? Thanks a lot
Intermediate & Advanced SEO | | antorome0