What metrics is Google looking for to classify a websites as a "Store" or "Brand"
-
Our company is both a store and brand as we sell manufacture direct. We are not included in Google's "Related Searches for widgets:"
Picture attached as reference (we are not selling computers ... just an example)
What is Google looking for to pull these brands and stores?
-
So, when being linked to ... or even mentioned without a link something like...
"Dell Personal Computers" or "Xerox Copiers"
I tend to agree with you at face value only I have done back-link analysis on the competitors coming up as brands and stores and I have many many more links like this than they do on quality sites (not being discounted)
I think search query volume might play a part in all of this ... anybody have experience with that?
-
One way to build a brand is to be linked many, many times over for category terms. Also, to be found in directories that are listed the same way as your links are being created.
Anytime you promote your site, the brand and whatever service or product you mention with it helps to craft the brand.
When someone says "Xerox", what do people think of? That's the power a brand name becomes over time.
So, to answer the question, having many references to these category type terms will get your brand associated with them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
"No Information Available" Error for Homepage in Google
Hi Everyone, Been racking my brain around this one. Not sure why it is happening. Basically Google is showing the "www" version of the homepage, when 99% of the site is "non-www". It also says "No Information Available". I have tried submitting it through GSC, but it is telling me it is blocked through the Robots.txt file. I don't see anything in there that would block it. Any ideas? shorturl.at/bkpyG I would like to get it to change to the regular "non-www" and actually be able to show information.
Intermediate & Advanced SEO | | vetofunk0 -
Rel="prev" / "next"
Hi guys, The tech department implemented rel="prev" and rel="next" on this website a long time ago.
Intermediate & Advanced SEO | | AdenaSEO
We also added a canonical tag to the 'own' page. We're talking about the following situation: https://bit.ly/2H3HpRD However we still see a situation where a lot of paginated pages are visible in the SERP.
Is this just a case of rel="prev" and "next" being directives to Google?
And in this specific case, Google deciding to not only show the 1st page in the SERP, but still show most of the paginated pages in the SERP? Please let me know, what you think. Regards,
Tom1 -
Can you create town focused landing pages for a website without breaking Google guidelines?
I recently watched a webmaster video that said that town focused landing pages are seen as doorway pages if they only exist to capture search traffic. And then I read that just because you can sell your product/service in a certain area, doesn't mean you can have a page for it on your website. Is it possible to create town focused landing pages for a website without breaking Google guidelines?
Intermediate & Advanced SEO | | Silkstream1 -
"near me" campaign
I'm looking at running a campaign to get a site ranking for terms that include "near me" so for instance, "personal trainers near me", "yoga lessons near me" I'm wondering if this should be a local campaign because of the the "near me" in the term and Google basing results on IP addresses of the searcher (if that's possible possible instead of town names) or will it come down to words on the page including "near me" Any help or examples would be hugely appreciated, thanks community!
Intermediate & Advanced SEO | | Marketing_Today0 -
Competitors Showing in Branded Search w/in Google FR
Hi All, When searching for our brand in Google France, I noticed that some of our major competitors show up beneath our Knowledge Graph listing. My managers and I are wondering if this is something Google just does as associated search or if there's a way that we can work around it. Thanks and please see attached image 🙂 2KYBeiT
Intermediate & Advanced SEO | | CSawatzky0 -
Trailing slash and rel="canonical"
Our website is in a directory format: http://www.website.com/website.asp Our homepage display URL is http://www.website.com which currently matches our to eliminate the possibility of duplicate content. However, I noticed that in the SERPs, google displays the homepage with a trailing slash http://www.website.com/ My question: should I change the rel="canonical" to have a trailing slash? I noticed one of our competitors uses the trailing slash in their rel="canonical" Do potential benefits outweigh the risks? I can PM further information if necessary. Thanks for the assistance in advance...
Intermediate & Advanced SEO | | BethA0 -
Link Building for "State" informational pages
I have a webpage for all 50 states for specific info relating to relocation and was wondering if there are any recommended links to work at getting for these pages. I would like to do "state" specific and possibly health related links for each page to help in the SEO rankings. I can see that if I just wanted to get 10 links on each page that is going to be 500 links I have to build and it is going to be very time consuming but I feel it is necessary. Thank you, Poo
Intermediate & Advanced SEO | | Boodreaux0