Which Moz Rank and I'm seeing External or both external and internal?
-
I found this on the MOZ site. It confused me.
"Whereas MozRank measures the link juice (ranking power) of both internal and external links, external MozRank measures only the amount of mozRank flowing through external links (links located on a separate domain). Because external links can play an important role as independent endorsements, external mozRank is an important metric for predicting search engine rankings."
In the tool bar and other places in Moz am I seeing the combo Internal or the External and how do I get to each? Maybe I'm just reading this wrong.
-
Internal links do pass MozRank (and PageRank) and they do help you to rank, but they don't pass nearly the same amount of juice or ranking power as external links.
To that end, PA does use internal linking in it's calculation, though it's not as big of a factor.
-
HAHA, yeah, it kind of thew me for a loop too. I've been putting way too much empahsis on mR. Someone that is quite good with SEO explained it to me first and got it all wrong based on what I"m learning now.
When looking at the SEOMOZ tool bar and the link count. That is including internal links too? I'm going to guess it does. Even Google Webmaster Tools does that when I look at links to my site in their interface, which is not often. It does seem they give an option now for ONLY external. I don't recall.
It seems almost all tools do this, count the internal. Maybe I don't understand something here. I don't think that internal links do anything to improve search engine rankings other than helping Google find the content. And it seems like the sitemap would do a better job of that. But many SEO expert suggest that is a good idea, internal links to help Google find the content. I'm beginning to seriously doubt that. I'm going to ask another question on that top rather than delve into it here.
I know that PA uses mR to calculate a pages PA. so does it use external links only in that computation.
Thanks very much and it really is nice to see SEOmoz employees (i guess you're an employee) answer questions here. The support from you guys has been outstanding!
-
Hi Rusty,
For a minute I had to shake the cobwebs out of my head to remember what External MozRank was.
For the most part, SEOmoz tools and Open Site Explorer hardly ever display External MozRank. Part of the reason is that the algorithm that calculates MozRank has been better improved over the years. You can still see External MozRank metrics, but they are hard to find. To do so, you need to use the Open Site Intelligence API.
It takes some technical know-how, but once you get the hang of it you can access all kinds of special metrics.
But this is more work than most people really need in thier lives. For the most part, if you concentrate on Page and Domain Authority, you should be just fine.
And we really need to update those descriptions. Thanks for the heads up!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings
Hi! I'm working on this site from 3-4 months I have done everything but still i did not ranked it, Can you please help me!
Moz Pro | | ahmad030001 -
Why is my page rank disapointing
Hi fairly new here, so just getting used to everything one questions please. Just ran a crawl test of the website and this page http://www.livingphilosophy.org.uk/teaching-philosophy/index.htm came back with a page authority of 1. Other pages have a rank of 18 through 26 scratched my head for a few hours and came up with no ideas. thanks andy
Moz Pro | | livingphilosophy0 -
A keyword my site ranks on has recently dropped from no 2 to 51+ after weeks ranking high.
Any ideas? The full SERP analysis still puts it at no 2 so I'm quite confused
Moz Pro | | _leanneford0 -
Are the metrics in Moz's SERP analysis relevant in my area?
Our site (https://loco2.com/) specialises in train journey planning at ticket booking, so we want to improve our ranking when people search Google for a specific journey they want to make (eg "London to Barcelona by train"). We have a set of about 400 Guide pages (eg London to Barcelona) which we want people to find when they search for those journeys. I've been trying to find out why some of those pages do better than others in search, and what our competitors are doing better. I was hoping that the SERP analysis and Keyword Reports tool could help me with this, so I ran analyses for a set of the keyword phrases we want to rank for, but I was surprised to find that most of the metrics in both the basic and full reports don't seem to relate to how high in the search result a page ranks. The screengrab attached shows the results for "Brussels to Paris train", which are fairly typical - many of the top-ranking pages have fairly low scores for most metrics, and the metrics don't seem to have much effect on how high they are in the search results. ( I assume N/A means the Page Authority is very low, or is it not calculated for some other reason?) I looked into this a bit further by downloading full reports for 11 keyword searches, and comparing the average scores for each metric with the rank, but I still couldn't see any effects of the metrics on the ranks. If anything, pages with higher Page Authority and Domain Authority were further down in search rankings. Does this mean that link metrics aren't very important for the kinds of pages we're looking at? This makes sense to me, because if I'm searching for tickets from London to Barcelona I want to find a very specific results page which is unlikely to have many links, but I keep reading that link metrics are one of the most important factors in SEO. Am I misunderstanding something? wJ9uUcG
Moz Pro | | MargotLoco20 -
Do you know if there is an problem with the rank Tracker on SEOmoz
My rank tracker is stating that I am not in the top 50 for my keyword which is auto insurance fremont ca. I check on bing and yahoo and i am listed as #2. Also on Google it states that my rank has gone down by 2 place but I acutally increase one from spot 12 to spot 11. Is anyone else having the same issue??
Moz Pro | | Greenpeak0 -
I'm trying to get 'tigi bed head' up most of all...
I'm 87th ish with this term and I don't know why?! crap result I know. With every other phrase I use 'cheap tigi bed head' 'buy tigi bed head online' etc etc, we are on the first page all day long, pls help this worthy cause? I am www.thehairroom.co.uk, free hair products for the best results. Thank You.
Moz Pro | | smoki6660 -
Ranking
Why is comunicatedepresa.net ranking better than comunicatedepresa.ro for the term "comunicate de presa" Absolutely ALL the factors (links, domains linking, authority, onpage etc) seem to say that comunicatedepresa.ro should have ranked better.
Moz Pro | | seo.academy0 -
Pagerank Update - Decreased Rankings
After the PR update the other day, some of my domain names gained PR (from 0 to 3 or 4) but the kw rank they held previously dropped off the map. Its clear the term pagerank is ill defined. Does anyone have any insight into this?
Moz Pro | | getbigyadig0