Footer backlinks for sites I've developed
-
I link back to my website via my company name on the footers of sites I develop. Lately I've been changing this to my keyword and mixing and matching. This has been done for new sites I create and old sites
I've not seen any benefit so far after a couple of months.
Most my clients are hosted on the same server as my main site that it links back to.
1. Is this a bad idea to link back on the same IP?
2. Is footer backlinks to the main developer going to annoy Google?
3. Should I change my main site's server, will it help?All my competitors seem to do it and as far as I can tell they seem to get better results than I do. Because I'm now changing them the reason I see no benefit?
Thanks
-
Will it cause harm? Not likely. If Google suspects the links aren't kosher, it will probably just ignore (or "devalue") the links.
As to whether it is a shady or manipulative practice - debatable. From my perspective, I don't quite see how it is all that different from a company linking to its partners, suppliers, or customers. The link represents a business relationship, and that relationship has value. If I have a client in the position to get these kinds of links, for me it's a no brainer - get 'em. At the very worst, they have no impact SEO-wise, but help with branding and referral traffic. Google's perspective may differ.
As to why the practice might not be working out so well for you - do you run linkbuilding campaigns for the websites you develop? Does anybody? Do many of the websites share a C class address?
A bunch of links from websites with weak backlink profiles or the same C class addresses won't take you very far.
BONUS - a few linkbuilding tactics guaranteed to work:
- Submitting your website to high quality, relevant directories
- Running a guest blogging campaign on a number of influential web design blogs
- Creating TRULY engaging and unique content and promote it via social media
-
@EGOL, I wholeheartedly agree. If it is an expectation, it should be shared in advance with the quote.
@Kiran, there is not necessarily anything to do other then have your expectations set these links offer little if any value.
-
What will best solution in this case. i have 400 link back from same IP. many from footer
-
I think that if done in a large scale these could provide a bit of value for a website if you could do it to a scale as GoDaddy recently has. Otherwise it is generally not going to add much value.
-
Thanks!
That's why designer/developer links will never appear in the footer of any of my sites.
If the designer/developer expects these links it should be part of the discussion before any design contract is written... and they should feel free to quote a higher priced option for the work being done without the expectation of a link in the footer.
-
Under anything remotely normal, it is highly unlikely a search engine would consider a "website developed by EGOL Design" as a paid link. If a site owner tried a footer of "[website development], [website design], [graphic artwork], [seo] and other work performed by ABC Enterprises" where each term in brackets was a link, that clearly steps to the spammy side.
Even then I wouldn't necessarily call it paid links, but manipulative links which falls into the same category.
-
Do you think that keyword links in the footer of a site might look like paid links?
-
Can we have keyword at footer to link back to our site devolved.
-
It is a common practice for a site's developer to provide a self-promoting footer link in the site's they develop. There is no harm in doing so. You should not expect any noticeable value from the link either.
The entire concept of a valued link is an "independent vote". More specifically, it is a natural link which a user chose to provide. Links from sites you develop or host on your server are not chosen by the site owner. You choose to place the link. You could argue the site owner could choose to opt-out, but that is a another matter.
Google offers very low value to links in footers. Google also offers a lower value to site-wide links. Google also devalues links from sites on the same server. The bottom line is these links are not earned and you should not expect any value from search engines for them. If you build a high quality site then adding a footer link may occasionally earn your site a visit from someone interested in having their site developed. That needs to be enough for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any proof that google can crawl PWA's correctly, yet
At the end of 2018 we rolled out our agency website as a PWA. At the time, Google used Chrome (41) headless to render our website. Although all sources announced at the time that it 'should work', we experienced the opposite. As a solution we implement the option for server side rendering, so that we did not experience any negative effects. We are over a year later. Does anyone have 'evidence' that Google can actually render and correctly interpret client side PWA's?
Web Design | | Erwin000 -
Thinking about redesigning site to reduce bounce rate - have a couple of questions
BACKGROUND Im looking at redesigning the website for a creative consultancy to improve the user experience. The website is mainly an image portfolio along with “press”, “our services”, “about us”, “contact” pages. I originally designed the website a few years ago and when we did, we wanted to make the image portfolio the most important feature. So we made it a full screen JS image slider with lazy loading of images, so that there are about 40 full screen images on the homepage that rotate. From a users point of view i still feel this is the best system as it very quickly allows them to browse the portfolio, which we looking for a creative consultancy is their UPS (unique selling point). The site has a very strong backlink profile compared to its competitors in the SERPS it has about 20-25% increase in PA and DA. But our site has been slipping down the rankings in recent years / months. From spot 1-2 to about spot 5-7. MY HYPOTHESIS I think that the reason the site may be dropping back in the SERP is that although its a very usable site, all its portfolio information is “too easy to find / view” and results in a user coming to our site, seeing everything they need to see, then bouncing back to the SERP. Our site has a bounce rate of 40-60%. Where as on competitors sites, their “portfolio” is a separate page off the homepage, so a users has to click through to a separate page, and even if they don't like the design content of the portfolio it doesn't get logged as a bounce. MY QUESTION Does bounce rate affect SERP ranking ? Could the sites SERP performance be improved by redesigning the site to put the portfolio on a separate page so a user would have to click through to it, if that would get the bounce rate down, would the site see a benefit even if people still clicked back to the SERP results eventually after seeing our portfolio, even though it wasn't a true 1 page bounce ? Dose time on site affect SERP ranking ? Is there a way i can see a competitor's bounce rate ? Would welcome any other thoughts inputs on this matter.
Web Design | | sl_pa0 -
Is there an issue if we show our old mobile site to Google & new site to users
Hi, We have our existing mobile site that contains interlinking in footer & content and new mobile site that does not have interlinking. We will show existing mobile site to google crawler & new mobile site to users. Will this be taken as black hat by Google. The mobile site & desktop site will have same url across devices & browsers. Regards
Web Design | | vivekrathore0 -
Help with error: Not Found The requested URL /java/backlinker.php was not found on this server.
Hi all, We got this error for almost a month now. Until now we were outsourcing the webdesign and optimization, and now we are doing it in house, and the previous company did not gave us all the information we should know. And we've been trying to find this error and fix it with no result. Have you encounter this issue before? Did anyone found or knows a solution? Also would this affect our website in terms of SEO and in general. Would be very grateful to hear from you. Many thanks. Here is what appears on the bottom of the site( www.manvanlondon.co.uk) Not Found The requested URL /java/backlinker.php was not found on this server. <address>Apache/2.4.7 (Ubuntu) Server at 01adserver.com Port 80</address> <address> </address> <address> </address>
Web Design | | monicapopa0 -
SSL, SEO, and Site Migration question
When migrating a site to a new url and one where the old url had no https and the new url will be full https does it matter if the 301 redirect points at http://thisisthenewsite.com ? Meaning, should the new site have the ssl / https up prior to redirecting the old site? Does it matter if you redirect the old site to http://thisisthenewsite.com or https://thisisthenewsite.com? Since the site will force to https anyway?
Web Design | | Atlanta-SMO0 -
Site is getting crushed by spam traffic and Google Webmaster Tools giving crawl warnings. Also...
Currently hosting a site I'm planning on moving to a new server ASAP, 301 redirecting and have a domain that has nice authority and very old. On the current site I need to clean up the blog. I have a few questions actually.... 1. I'd like to remove most of the blog articles as I want the new site to be very high quality, but isn't it dangerous to do a 301 redirect to the same page for all these articles? 2. I want to focus on the new site as the current site has too many issues but still managing to hang in their. is highly outdated yet I don't want to spend a ton of time on the site before the 301 redirect. With the Pigeon and Panda 4.0 rumors being released soon, I want to get the new site completed ASAP. Do you think it's better if I fix the 3. Would removing cloudflare make things better or worse with the crashing of my site due to high traffic (mainly spam on the blog.) 4. My best article by far is outdated, but should I waste time updating it before redirecting or should I just get the new site going? I did way too many guest posts thinking content is king, but at least checked the outgoing links Domain Auth, Page Auth, and MozTrust in OSE, but first off I'm going to remove a page that mentions I'm looking for guest bloggers. I tried to keep the posts relevant but at the time you could get away with 5. Anything I can do to slow down these spammers on Wordpress? I noticed most of them are checking for vulnerabilities but I'm keeping it up to date, have caching setup. Thanks!
Web Design | | eugenecomputergeeks0 -
Spotted Hidden Omiod Links in Footer - What do you think is Going on Here?
Hi guys, Hoping one of you have come across this before. While taking a look at the source code for a website I've recently started working on, I spotted some 'display:none' code in the footer of the page. Here's a snapshot of the code: close XMETAhead title : 404 Page Not Found | ( 39 chrs ) [http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=description&cont=404 Page Not Found.](<a href=)" title="more about description" target="_blank" class="ad_seo_link">description : 404 Page Not Found( 170 chrs )[http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=keywords&cont=404, 404 error page,](<a href=) " title="more about keywords" target="_blank" class="ad_seo_link">keywords : 404, 404 error page ( 7 items )SCRIPThttp://www.google.com/s2/favicons?domain=www.google-analytics.com">www.google-analytics.com http://www.google-analytics.com/ga.js <div< a="">class="ad_seo_title">HTML5 report</div<>Doctype is not HTML5, there are no HTML5 tags, but at least no obsolete HTML tags were found. 1/5
Web Design | | ecommercebc0 -
Worth Splitting Up Main Site into Several Microsites?
The company I work for offers a variety of very different products, that are sold to different audiences. Right now (and for the past 4 years) all the products have been listed on one main website. Over the years, we have accumulated over 200,000 links and rank relatively well in most of the product-specific keywords. Still, for business purposes we really feel that having a unique site specific to each product would be more beneficial than having them all on one site. What are the pros and cons of making a move to different subdomains from a main site. (i.e. instead of www.cleanedison.com/solar we would set up a solar.cleanedison.com)
Web Design | | CleanEdisonInc0