Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Footer backlinks for sites I've developed
-
I link back to my website via my company name on the footers of sites I develop. Lately I've been changing this to my keyword and mixing and matching. This has been done for new sites I create and old sites
I've not seen any benefit so far after a couple of months.
Most my clients are hosted on the same server as my main site that it links back to.
1. Is this a bad idea to link back on the same IP?
2. Is footer backlinks to the main developer going to annoy Google?
3. Should I change my main site's server, will it help?All my competitors seem to do it and as far as I can tell they seem to get better results than I do. Because I'm now changing them the reason I see no benefit?
Thanks
-
Will it cause harm? Not likely. If Google suspects the links aren't kosher, it will probably just ignore (or "devalue") the links.
As to whether it is a shady or manipulative practice - debatable. From my perspective, I don't quite see how it is all that different from a company linking to its partners, suppliers, or customers. The link represents a business relationship, and that relationship has value. If I have a client in the position to get these kinds of links, for me it's a no brainer - get 'em. At the very worst, they have no impact SEO-wise, but help with branding and referral traffic. Google's perspective may differ.
As to why the practice might not be working out so well for you - do you run linkbuilding campaigns for the websites you develop? Does anybody? Do many of the websites share a C class address?
A bunch of links from websites with weak backlink profiles or the same C class addresses won't take you very far.
BONUS - a few linkbuilding tactics guaranteed to work:
- Submitting your website to high quality, relevant directories
- Running a guest blogging campaign on a number of influential web design blogs
- Creating TRULY engaging and unique content and promote it via social media
-
@EGOL, I wholeheartedly agree. If it is an expectation, it should be shared in advance with the quote.
@Kiran, there is not necessarily anything to do other then have your expectations set these links offer little if any value.
-
What will best solution in this case. i have 400 link back from same IP. many from footer
-
I think that if done in a large scale these could provide a bit of value for a website if you could do it to a scale as GoDaddy recently has. Otherwise it is generally not going to add much value.
-
Thanks!
That's why designer/developer links will never appear in the footer of any of my sites.
If the designer/developer expects these links it should be part of the discussion before any design contract is written... and they should feel free to quote a higher priced option for the work being done without the expectation of a link in the footer.
-
Under anything remotely normal, it is highly unlikely a search engine would consider a "website developed by EGOL Design" as a paid link. If a site owner tried a footer of "[website development], [website design], [graphic artwork], [seo] and other work performed by ABC Enterprises" where each term in brackets was a link, that clearly steps to the spammy side.
Even then I wouldn't necessarily call it paid links, but manipulative links which falls into the same category.
-
Do you think that keyword links in the footer of a site might look like paid links?
-
Can we have keyword at footer to link back to our site devolved.
-
It is a common practice for a site's developer to provide a self-promoting footer link in the site's they develop. There is no harm in doing so. You should not expect any noticeable value from the link either.
The entire concept of a valued link is an "independent vote". More specifically, it is a natural link which a user chose to provide. Links from sites you develop or host on your server are not chosen by the site owner. You choose to place the link. You could argue the site owner could choose to opt-out, but that is a another matter.
Google offers very low value to links in footers. Google also offers a lower value to site-wide links. Google also devalues links from sites on the same server. The bottom line is these links are not earned and you should not expect any value from search engines for them. If you build a high quality site then adding a footer link may occasionally earn your site a visit from someone interested in having their site developed. That needs to be enough for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to prevent development website subdomain from being indexed?
Hello awesome MOZ Community! Our development team uses a sub-domain "dev.example.com" for our SEO clients' websites. This allows changes to be made to the dev site (U/X changes, forms testing, etc.) for client approval and testing. An embarrassing discovery was made. Naturally, when you run a "site:example.com" the "dev.example.com" is being indexed. We don't want our clients websites to get penalized or lose killer SERPs because of duplicate content. The solution that is being implemented is to edit the robots.txt file and block the dev site from being indexed by search engines. My questions is, does anyone in the MOZ Community disagree with this solution? Can you recommend another solution? Would you advise against using the sub-domain "dev." for live and ongoing development websites? Thanks!
Web Design | | SproutDigital0 -
Is having a site map page necessary?
Hello all! So I know having a sitemap XML file is important to include in your robots.txt file. I also know it is important to submit your XML sitemap to Google and Bing. However, I am wondering if it is beneficial for your site's SEO value to have a sitemap page displayed on your website? Or is this just a redundant action if you have already done the above two actions with your XML sitemap? Thanks in advance!
Web Design | | Myles920 -
How long should an old site redirecting to a new site remain activated on a server?
Once I switch a site to a new domain (with links to corresponding/relative pages), will I have to keep the old site live forever for those links to work, or how long should I wait before I inactivate the old site on our server?
Web Design | | jwanner0 -
Spotted Hidden Omiod Links in Footer - What do you think is Going on Here?
Hi guys, Hoping one of you have come across this before. While taking a look at the source code for a website I've recently started working on, I spotted some 'display:none' code in the footer of the page. Here's a snapshot of the code: close XMETAhead title : 404 Page Not Found | ( 39 chrs ) [http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=description&cont=404 Page Not Found.](<a href=)" title="more about description" target="_blank" class="ad_seo_link">description : 404 Page Not Found( 170 chrs )[http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=keywords&cont=404, 404 error page,](<a href=) " title="more about keywords" target="_blank" class="ad_seo_link">keywords : 404, 404 error page ( 7 items )SCRIPThttp://www.google.com/s2/favicons?domain=www.google-analytics.com">www.google-analytics.com http://www.google-analytics.com/ga.js <div< a="">class="ad_seo_title">HTML5 report</div<>Doctype is not HTML5, there are no HTML5 tags, but at least no obsolete HTML tags were found. 1/5
Web Design | | ecommercebc0 -
Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?
Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan) 25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space)
Web Design | | Kingalan1
15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take
30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space) High bounce rate
3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
300 PAGES Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words. My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan0 -
Do Follow Link In Footer Only: How Do I Do it?
In a past Q&A forum about web design companies adding footer links to the websites they make, I really liked Irving Weisses' solution where he stated: "I think the best solution is a dofollow homepage ONLY footer link. This is the highest PR page, usually the most traffic so good visibility for advertising, you're not creating tons of sitewide links with identical anchor texts, and the owner is only leaking some PR on their homepage." I want to implement this but would like to know the best way to do this. I deal Wordpress 95% of the time. Is there a plugin or CSS code that would allow me to put a Do follow link in the footer but make the link disappear on all the other pages? Thanks in advanced everyone 🙂 Wesley Barras, Houston, TX
Web Design | | Wesley-Barras0 -
What's the point of an EU site?
Buongiorno from 18 degrees C Wetherby UK 🙂 On this site http://www.milwaukeetool.eu/ the client wants to hold on to the EU site despite there being multiple standalone country sittes e.g. http://www.milwaukeetool.fr & http://www.milwaukeetool.co.uk Why would you ever need an EU site? I mean who ever searches for an EU site? If the client holds on to the eu site despite my position it's a waiste of time from a search perspective is the folowing the best appeasment? When a user enters the eu url or redirects to country the detected, eg I'm in Paris I enter www.milwaukeetool.eu it redirects to http://www.milwaukeetool.fr. My felling this would be the most pragmatic thing to do? Any ideas please,
Web Design | | Nightwing
Cioa,
David0 -
Infinite Scrolling vs. Pagination on an eCommerce Site
My company is looking at replacing our ecommerce site's paginated browsing with a Javascript infinite scroll function for when customers view internal search results--and possibly when they browse product categories also. Because our internal linking structure isn't very robust, I'm concerned that removing the pagination will make it harder to get the individual product pages to rank in the SERPs. We have over 5,000 products, and most of them are internally linked to from the browsing results pages in the category structure: e.g. Blue Widgets, Widgets Under $250, etc. I'm not too worried about removing pagination from the internal search results pages, but I'm concerned that doing the same for these category pages will result in de-linking the thousands of product pages that show up later in the browsing results and therefore won't be crawlable as internal links by the Googlebot. Does anyone have any ideas on what to do here? I'm already arguing against the infinite scroll, but we're a fairly design-driven company and any ammunition or alternatives would really help. For example, would serving a different page to the Googlebot in this case be a dangerous form of cloaking? (If the only difference is the presence of the pagination links.) Or is there any way to make rel=next and rel=prev tags work with infinite scrolling?
Web Design | | DownPour0