Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Target Keyword Permutations
-
I have a client that wants to rank for a keyword phrase that has many permutations..
ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort"
But I'm wondering if I should target these all on the same page or not.
I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right)
- [Alaska Hill Country Resort] - 230 Local Searches
- [Hill Country Resort Alaska] - 140 Local Searches
- [Hill Country Alaska Resort] - 30 Local Searches
The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase.
My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms.
Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?
-
Wow you are easy. You've got it right, there is no reason to make different landing pages for each of these terms. Your plan is correct.
-
Not sure but I'm on the question now, give me just a bit and I'll see if I can help.
-
Did I stump the moz community?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topical keywords for product pages and blogs
Hi all, I have a question regarding keywords. Of course we all know that keyword research should be focused on a certain topic and on user intent (and thus on answering specific questions) instead of trying to put keywords in a page to make it rank. However, duplicate content is of course still an issue. So here's my question: A client that sells floor heating systems that you can install yourself, has a product page for this topic and blog pages for questions regarding this topic. So following pages are on the website: Product page about the floor heating systems the client sells Blog article with tips how to install a floor heating system yourself Blog article about how to choose the right floor heating system These pages all answer different questions and are written about different topics. However, inevatibly all these pages also talk about different aspects of floor heating systems so this broad term comes up on all pages naturally. You could say that a solution is to merge pages and redirect the blogs to the product page, so the product page would answer all questions. But that is not what a customer is looking for. The goal of a product page is to trigger a conversion: let a customer contact the company or ask for a price offer. If the content on a product page is not comprehensive enough, the goal gets lost. Moreover, it doesn't make sense to talk about tips and tricks on a product page. So how do you tackle this problem without creating duplicate content? In search results, the blog pages rank for the specific questions, but the product page doesn't rank for the generic term 'floor heating'. The internal link structure is ok: the product page has obviously more incoming links than the blogs. All on page SEO factors are taken care of as well. Any ideas on this? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
My website is not ranking for primary keywords in Google
I need help regarding some SEO strategy that need to be implemented to my website http://goo.gl/AiOgu1 . My website is a leading live chat product, daily it receives around 2000 unique visitors. Initially the website was impacted by manual link penalty, I cleaned up lot of backlinks, the website revoked from the penalty some where around June'14. Most of the secondary and longtail Keywords started ranking in Google, but unfortunately, it do not rank well for the primary keywords like (live chat, live chat software, helpdesk etc). Since I have done lot of onsite changes and even revamped the content but till now I dont find any improvement. I am unable to understand where I have got structed.
Intermediate & Advanced SEO | | sandeep.clickdesk
can anyone help me out?0 -
Google places keyword variations
Hi all, I have a site that is ranking #1 in Google Places for its main <city><keyword>search... but it does not rank for any of its basic keyword variations, which I find very confusing.</keyword></city> ie (just an example) Chicago Caterer (ranked #1 in google places)
Intermediate & Advanced SEO | | x2264983x
Chicago Caterers (not ranked in google places)
Chicago Catering (not ranked in google places)
Chicago Catering Company (not ranked in google places)
Chicago Catering Companies (etc..) How can I secure a google places ranking for these simple keyword variations? Do I build links to the google plus page using that anchor text? Do I get citations that contain that keyword somewhere on the page? Do I optimize for these keyword variations on the actual website itself? (not the places listing). Obviously I don't stuff these keywords into the google places listing. Any help would be much appreciated!0 -
Proper way to include Location & Zipcode Keywords
I have a client that is insisting that I add a list of approximately 50 cities and 80 zipcodes that their business serves within the keyword meta tag. Based on what I have been reading this will do absolutely nothing to help improve their search ranking. What would be the proper way today to let inform search engines of the geolocations a business serves?
Intermediate & Advanced SEO | | mmurphy0 -
GeoIP - Redirect all but target country
My client would like to redirect all non UK traffic from their UK site to their main group site. I am intending to use a .htaccess redirect, like this: RewriteCond %{ENV:GEOIP_COUNTRY_CODE} !^GB$
Intermediate & Advanced SEO | | cottamg
RewriteRule ^(.*)$ http://www.group.com$1 [R,L] I have tested the redirect at it works fine. My question is if I put this in place would it have any negative SEO impact on the UK site?0 -
Multiple Keyword Research Questions, Help
Hello , I've been trying for several days to understand how keyword research works for a multi purpose website,I've read guides, articles even some chapters from the book" The Art of Seo" by O'Reilly and still no luck. It seems i can't wrap my head around keyword research,lets say I have a social gaming community website and I'm trying to rank it first on some low competition keywords + some long tail keywords.The website has functions like leaderboards, profiles,events, competitions,etc so it's not actually a news related website but it will have a blog. My website being on the games niche It would imply that I should target words that contain the word "Games" but this word generates millions of searches globally so ranking first its nearly impossible if the website is brand new. This made me pursue generic keywords formed with 2 / 3 words like fresh games, new games, mmorpg games, fps games,etc which still generate lets say 30.000 searches globally each. Due to the different areas of the website like latest game events,latest games competitions,etc I'm confused If i should pursue website specific keywords like latest games events, fresh games events, latest games competitions, upcoming games competitions but these too generate 30.000 global searches each,so... 0.should i use generic keywords or keywords that include site features? So let's say I decide to pursue generic "games" keywords,due to a high competition based on the keyword I decide to go a layer deeper and for the keyword "fresh games" I obtain keywords like** "fresh games 2011,top fresh games 2011, upcoming fresh games** " and thus building a list of 30 keywords that contain " fresh games".If i do this for the rest of the keywords: ** new games, mmorpg games, fps games,etc** I end up with a list of 10.000 keywords or more since each keyword generates other keywords. Is this the correct approach ? since generating 10.000 keywords sounds a lot and I'm getting the feeling that It's not how it supposed to be done,like were would I insert 10.000 keywords? So how do I know which keywords to pick and aim in order to try to get no.1 ranking? and why those? How many keywords should I use? and where should i put them? since it's not a news website so writing a lot of articles isn't an option. Should I focus on 2 words keywords with around 10.000-30.000 seaches or 2 words keywords + long tail keywords with less traffic like 100 - 5000? Is there a guide for the Keyword Analysis Tool since if i enter "fresh new games" i get a 39% keyword difficulty,is that hard to rank? and I don't know what all those color mean since some of them have higher numbers then others that are found at the top and how can i get beat a website that has has rank 10. So hopefully with your help & by some miracle I will finally be able to build a keyword list. Thank you !
Intermediate & Advanced SEO | | arching0